#MondayMantra - Your Personal Brand Mission Control

Why You Need Your Own Website?

This rant is about how you can put ALL the power back in your hands.  With all the data out there, you need to do some steps to achieve this and to stand out.  This is for the agent who wants to have their own identity and brand, which should be all of you!  The more you can say about yourself they more you stand out.

When the internet really began to take hold about 8 yrs ago there was a just a tsunami of digital information.  That information isn’t slowing down anytime soon, so the question is, “How to make your brand sticky”?

The answer: Own your Personal Brand Mission Control (aka a modern website), something aside from the one your company offers.  Everyone looks the same on those. 

Take a look at mine which I did on Squarespace (Peterlorimer.com) as a template and then see what else is out there.  When you find what you like, then make your own and stand out.  This is how you get in control and take ownership of your destiny.

After you put out good content with good stories, then create a media letter for those of your contacts who missed some of your posts along the way… THEN, make sure you have Facebook pixel on every page so that Facebook can collect the data so you can Re-market to people that already like what you are saying.  Ultimately, this will improve your sustainability and business. 

It’s all about having your own brand that you design, create and control.  Make your brand stick!

Thanks for Watching

Pete