The More I Know, The Less I Know / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

It's a medical fact that we only use about 5% of our brains.

All we need to see is what's right in front of us and have faith we will make it the rest of the way. A lot of people look for certainty. For me, the greatest decisions I've made in my life were based on faith and intuition (and my streetwise gut).

We must learn to trust our intuition. Base your intuition on your gut (not your head). Your head will talk you out of things and introduce fear. Your intuition will take you places you've never been before.

It may just be less about certainty, and more about intuition.

The more I learn, the less I know.

Let's go. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

 

[05:39] “we intuitively can figure out what's going on” 

 [06:41] “We must trust our intuition, that doesn't mean we have to be scared of everyone, it means don't base our intuition on fear it means to base our intuition on the gut!”

 [06:52] “If I had listened to my head, I would never left England”

 [07:22] “It is a medical fact that we only use about 6 ounces of our brain; that's like you know half an avocado”

 [07:32] “95% of our brain is not used yet the other side of our brain really really reacts in an intuitive way”

 [09:07]  “the greatest decisions I have made in my life every single one of them was based on faith and intuition and my streetwise gut”

External links:

A Girl in the River: The Price of Forgiveness (Documentary) 

Innsaei (Documentary)

The Secret

  

Thanks for being here,

 ❤️ PL

How To Assess Your Client's Home Value? | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them. This week, the question is, "How do I properly assess my client's home value?" Jessica L.

Here's the technique I've used for years--bracketing. Bracketing is also used by real estate appraisers and encompasses preparing comps as well as a range of values for the property.

First, I prepare a few comps before meeting the seller, and then present three different price points around the home's true street value:

👉 Below market value

👉 Right at market value

👉 Above market value

This method takes the pressure off you, the agent, and allows the seller to feel ownership over the process.

❤️ PL

Taking Control Of Your Professional Destiny / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"?

It starts with Personal Brand Mission Control (your new name for your website).

Here's how to do it:
Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control.
Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable.
Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors.

That's how PLG Estates has grown.

I work hard, I keep my head out of expectations, and try to give it all away.

Let's grab your professional destiny by the reins! Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[02:39] “At the end of the day the only thing that separates us from the machine is personality”

[02:48] “the more you can say about yourself, the more you put out about yourself, the more you stand out against the vanilla noise”

[06:41] “we are not gonna call it website, we are gonna be calling it a personal brand mission control” 

[07:12] “I want a hub, I want a mission control where all of my stuff is housed”

[07:55] “Facebook pixel collects the digital data so that I can then re-market it to a crowd that already is interested in me”

[08:30] “if you're provided a company website it's a template that they give to all of their people”

[08:56] “ If you don't stand out, you blend in”

[14:54] “give it all away and make yourself invaluable”

[16:24] “I would say 80 to 85% of all real estate agents I know, don’t even have a website, they just have a page on a Company website. Well, that says a whole lot to me if I am looking for you to sell my house!”

 

External Links:

Seth Godin Book - "Tribes"

Seth Godin Audiobook - "Tribes"

https://www.squarespace.com/

 

Thanks for being here,

 ❤️ PL

How to Market Your Real Estate Business | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them.

This week, the question is, "As a new agent, how much marketing and promotion should I do to grow my business?" - Larry B.

When I was a new agent, I went all in with social media. I spent every last dime I had on social media marketing. Creating original content that shows who you are as a human being and a real estate agent. People run towards similar people (their tribe). People can't run towards you if they can't SEE you or know you. How much? When you're first starting out, everything but food and gas should be spent on your career.

50/50 rule: 50% of your time learning about your craft and 50% actually doing it.

Immerse yourself.

❤️PL


The Toxic Comparison / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

There's ALWAYS going to be someone who does more business than you. The toxic comparison starts when you begin to compare yourself and think, "I'll never be there, why should I even try?" Smash toxic comparisons.

When I was a new agent, I struggled. I didn't make a penny for almost a year. Some of the best advice I received during that time was to nurture the people that trust me and do not compare. Focus on and nurture the basket of eggs you have (and don't worry about those you don't).

Along with stopping comparisons in their tracks and nurturing what's in front of you, I implore you to work. Results are directly related to the amount of work we put in. For every hour you work successfully in your twenties and thirties, you multiply later in life.

Let's smash those toxic comparisons together, friends. Here's this week's episode of the Creative Entrepreneur Podcast. 

Golden Nuggets from this episode:

 [02:19] “no matter how far up or down the ladder we are, we can't help but compare ourselves to people who are above or people who are bellow.”

 [03:00] “there is always going to be someone that does more business than you, And conversely is always going to be someone that does less business than you”

[05:10] “10 million dollar houses very rarely get sold but there are hundreds of 1 million dollar houses that gets sold all the time”

[07:26] “I don't look at look at contacts as deals I look contacts as people and people refer people if they like you and I trust you!”

[09:35] “the commodity that fuses with time beautifully  ia a work ethic”

Thanks for being here,

 ❤️ PL

How to Avoid the Wrong Partnerships | MailBag | Q&A

You ask questions, and I answer them. This week, the question is "What are the potential downfalls of entering into the wrong partnership?"

Much of my answer to this really boils down to acting vs. reacting. If you are wanting to enter into a partnership because you aren't hitting your goals, you might end up disappointing two people instead of one.

I would only recommend getting a partner if you have so much business that you can't handle it all yourself OR your potential partner could contribute to the partnership in different and valuable ways.

What are your thoughts on this? If you have a partner-in-crime, tag 'em here and share the love.

Thanks for being part of the rebellion and for being here ❤️ Pete

The Future Belongs To The Brave / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

The future belongs to the brave.

Change can sometimes bring fear. Fear can penetrate our belief structures and we can succumb to letting it take the wheel. And we crash.

When Richard Branson launched Virgin Airways, the bank declined funding for the business on Friday night before everything was launching on Monday.
What'd he do? Called other industry leaders to find funding. He said if he figured it out - great. If not - what's next? Fear wasn't part of the equation.

I go over several other amazing examples of leaders who faced rejection and failures (some 5000x), who were okay with failing and saw wonderful success.

"Success is being able to try one more time." - Thomas Edison

How do we apply this to real estate? Now's not the time for conservative behavior and old techniques. Utilize the connection economy. YOU cannot be replaced.

Here we go. Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets from this episode:

[04:15] “When fear takes the wheel we always crash”

[08:36] “Your success represents 1% of your work where as 99% represents failure” - Soichiro Honda

[09:10] “Learn from your failures as one can never learn from success” - James Dyson

[09:24] “as humans giving up is what we are best at, success is being able to try one more time” - Thomas Edison

Thanks for being here,

 ❤️ PL

How To Improve Your Negotiation Skills - MailBag

✉️ MailBag ✉️

My weekly Magic Minute is taking a bit of a hiatus, and in its place, I'm doing MailBag: You ask questions, and I answer them.

For our first MailBag, the question is "What are your top tips to improve negotiations?" I freakin' love this question!

Here are my top 3:

👉 Always keep a cool head. When deals become adversarial, they fail.

👉 Always be transparent with your client. Even (especially) when it comes to bad news.

👉 Always make your clients interest the North Star of every deal. Do not worry about the commission or anything other than what's best for the client.

Ping me on IG or Twitter with your questions and I'll start chipping away at them here!

Thanks ❤️ PL

How to Squeeze Every Drop Out Of The Day - Mastering Techniques In Efficiency / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

I'm obsessed with efficiency. I want to squeeze every drop out of every day, and it essentially comes down to two words: action and reaction.

Tailors waste approximately 15% of their fabric. Let's apply that to real estate. If you're wasting 15% of your time (and honestly, I believe some agents are wasting more), that equates to 6 weeks a year.

When working towards productivity, the demons lie in "what next?". It means you're reacting to your day. Make 8 hours a day seem like 16 and stop reacting to your day by calendaring and squeezing every bit of juice out it. For instance, I Uber everywhere. That costs me 1k/month, and while I'm Ubering, I work. I make back what I've spent in multiples.

There are so many creative ways to squeeze time out of your day. If you do the things I mention in this podcast, I promise, you'll increase your productivity.

Let's not waste time! Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets from this episode:

[3:20]  “if you are a tailor that you are approximately going to waste 15% of your fabric”

[5:14] “”What next?” is where the demons lie!”

[7:09] “What I think is a crime is that we're all trying to figure out on the day what social media we are gonna post”

[12:45] “What happens when I take Uber? I continue to work!”

[13:38] “Doing transation coordinating is at least 10% of your time, at least, it’s probably more!”

[14:43] “if I spend the money and after a year I see no results I'll adjust the strategy.”

Thanks for being here,

 ❤️ PL

Luxury or Regular Real Estate: What's the Difference? | Magic Minute Season 3

Luxury or Regular Real Estate: What's the Difference?

There are some great analogs between luxury and regular real estate. I remember when I crossed the threshold to sell my first 5M house, I was incredibly intimidated. However, I quickly realized that even though it was a bigger and fancier home, it still had four walls, bedrooms, bathrooms, and a kitchen. And once I wrapped my head around that, I really got into it. Sure, there are plenty of differences, too. And you'll get to discover them all on your journey as an agent.

Top Marketing Techniques for Real Estate Agents / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Zillow's entrance into brokering could have a big effect on us as realtors. But it doesn't have to. If you're paying Zillow (and other similar sites + apps) to bring you leads, you'll become more dependent on them as they grow more powerful, AND you'll keep giving away those precious margins.

There's a better way, and I go over it all in this podcast. Facebook and Instagram are the two most underutilized platforms for building trust and nurturing leads that exist. And they're cheap. I take my geographic and demographic social media strategies and break them down for you in steps.

These are the things that, if you don't start doing them now, you'll look back in a year or two and wish you had.

Let's simplify it a bit: we don't sell houses. We do, but it's not the number one thing we sell. We sell empathy. If they trust you, they'll choose you over anyone else.

Social media is not something you "get to", double/triple down on this and watch it work.

Let's do it. Here's this week's episode of the Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[03:27] “we are getting a large slice of our business from the digital portals, right? And then the digital portals say: -okay great, we are gonna double our prices! That eats into our margins!”

 

[03:40] “I think the price of digital data is only gonna get bigger!”

 

[05:37] “the most underutilized platform that exists is Facebook and Instagram”

 

[06:29] “we should be double triple quadrupling down on our digital strategies because they 10X all other strategies and they cost 1/10th”

 

[11:20] “the reason why I'm so passionate about this is because the price is going to go up.”

Thanks for being here,

 ❤️ PL

Should I Be A Solo Agent? Or Should I Be On A Team? | Magic Minute Season 3

Solo or Team? I get this question all the time.

If you're kicking butt on your own and you want to team up with another agent who is also killing it, it could be a match made in heaven. The problem with teaming up always occurs when agents are unequally matched. If you team up with someone, and you're closing deals and getting clients, and your partner is not, that's where problems begin to occur (or vice versa).

I believe that, in the beginning, it can be beneficial to learn from someone; but ultimately, I'm an indie through and through.

Thanks for being part of the rebellion and for being here ❤️ Pete.

Top Tips for Selling Your Home in a Slow Season | Magic Minute Season 3

Top Tips for Selling Your Home in a Slow Season:

👉 Three words: Price, Price, Price - you have to price it perfectly.

👉 Work with a pro: listen to your agent if they are wanting to stage, declutter, or make any other changes.

As the market neutralizes, the value proposition of a real estate professional is becoming more valuable. A good agent can help you differentiate your home from the one for sale down the street.

I'd love to hear your thoughts this! Let me know in the comments.

Thanks for being part of the rebellion and for being here ❤️ Pete

How To Become A Real Estate Ninja / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast is all about how to become a ninja real estate agent (or really just how to kick ass at anything you do).

First, let's clear the air. All those experts you see out there--they did not "wake up like this." It takes hard work and time. If I'm going to fail, I'd rather work my hardest and know I gave it my all and THEN fail.

To become successful in anything, it boils down to the following three things.

Discovery: LEARN, research, find new techniques, and get inspired.

Effort: You've learned the techniques, and you're inspired. Now what? You put your own stamp on it. You find something you like and you try it out in your own way. Trial and error.

Ability: Become a master of your craft. Spend one hour each day (yes, even weekends) outside of your workday, learning and growing in what you're wanting to become an expert in

If you don't evolve, you fade away into obscurity.

Time to get started. Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets of this Episode: 

[05:34] “We can't just sit in a room and expect divine intervention to give us the answers we must learn from other people who are doing a great job at this”

[06:31] “inman.com is something that I look at every single day” -  inman 

[06:36] “another one whose opinion I like” - https://1000watt.net/   

[06:48] “Now if you are like me and you like video and you like to learn about how to improve the quality of that craft which is beautifully dovetailed into real estate, I look at people like Peter McKinnon” - https://www.youtube.com/user/petermckinnon24

[07:26] “if I said to you - Hey would you like to have some time with Frank Gehry to pick his brains about what makes him tick would you go out for dinner if it was only going to cost you a hundred bucks?”  - Masterclass

[08:25] “a company that is released a product which I think is really very powerful product that is being released across the United States which is a data mining app.” -  Remine

[09:25] “you need to be tracking your social media numbers, at PLG we’ve been diving down into an app that I'm really fond of at the moment and its called IconoSquare” - iconosquare

[12:28] “becoming a master of your craft right? That does not happen Overnight it means that we must on a daily basis put at least one hour into those three categories and I'm telling you people I'm telling you for my very bones your game will improve!”

Thanks for being here,

 ❤️ PL

The Secret to ZERO Failures - Season Finale | Monday Mantra

This may be the most important Mantra I have ever done and its the season finale too!

This is not just a roadmap for business, its a roadmap for life. I will be covering the struggles from my UK roots, coming to America, Buddhism, The "Burning Bush" moment of clarity and many other milestones. BUT I will also be covering my experience with my spiritual guide, my spiritual herbalist, transcendental meditation. There may be points where you think "Whoa Pete has lost it" but I assure you its all spoken with the truest sincerity I can muster.

After a decade or more of practice and application the techniques talked about have culminated in I now have no failure and ultimate freedom. I know this one is out there for sure but its given to you with nothing but the heartfelt desire to show you what took me years to discover and that has utterly and unimaginably shaped my life infinitely for the better. Thanks for being watching and for being part of the rebellion.

L.O.V.E. PL

How To Choose A Direction / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

How did PLG Estates get to where we are today? Well, I got it wrong - a lot. Here's the thing. I see a lot of people paralyzed with the fear of making the wrong choice, so they sit in the middle.

Me? When I get that little flutter in my stomach regarding a decision (aka instinct), I run QUICKLY. I'd rather run 1000 miles an hour towards a brick wall and hit it than stay stagnant. Because then I know I can cross that direction off the list.

Once you start running, don't stop. Work 10 hours a day building this thing. Never switch off. If you're putting in 50 solid hours/week towards your goal, you're going to make a dent.

Momentum begets success begets momentum. Let's get into it, friends.

Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets of this Episode:

[04:50] “ when you get an idea jump on it quickly”

[05:48] “great ideas can be shot down with what's the ROI”

[07:16] “Nothing will murder your ideas other than talking to other people!”

[07:42] “Edison had to burn through a thousand light bulbs to finally find one that went “ting” and came on.”

[08:52] “Are you putting in eight solid hours a day?” 

[10:37] “you're gonna make a dent or you're gonna find out it's not the right direction and your pivot!” 

[12:03] “When you get a little success, you begin to get momentum and then momentum begets success begets momentum begets success begets momentum…”

Thanks for being here,

 ❤️ PL

What Should You Create Instagram Videos About? - Magic Minute Season 3

What should you create videos about? YOU. I've always found that authenticity + vulnerability translates into the camera. Work towards having your social media feed be a 360-degree depiction of you. That allows people to feel like they know you. And that, friends, builds trust.

Be authentic, be real, be you. Consistently.

Thanks for being part of the rebellion and for being here ❤️ Pete

5 Tips to Avoid Burnout - Monday Mantra

We've all been there. That feeling when you wake up in the morning and just feel... done. You feel that there's not enough coffee in the world to make things happen. Burnout is inevitable and happens to all of us; it can be paralyzing. The trick is to work on avoiding it by being proactive. I use the following five things daily to avoid burnout.

A. Prioritize your workload

Separate the most important from the stuff that’s not as important. I love lists.

You have to write things down; a great way to fail is to carry it all around in your head. Also, you can't do it all. 50% of something - 100% of nothing.

B. Work with purpose

When I work on something I'm passionate about, it doesn't feel like work. I don't work with toxic clients (see a previous mantra for more about that). Naturally, work is work and sometimes isn't enjoyable; but, if you move towards the light and work on things that feel you with excitement--you'll be contagious.

C. Give away what you have learned freely and to anyone that asks.

Yes this even means your potential competition (Steve Shull Story) Making someone else feel good can only make you feel better; plus, its the unwritten law of economics, the more we give the more we receive.

D. Exercise

Exercise is my best therapist, I never want to go but I always do and when I do I am always glad I did.

E. You are not in control - No stress. The universe has it all mapped out. Spend time meditating.

Thanks for being here, PL

Smashing the I Can't Do It Feeling / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

It happens to all of us from time to time. That feeling of overwhelm when we think about all the things we have to do.

It goes like this. You wake up on a Monday morning and you think, "Not again! I can't do this all over again!"

Immobilized.

But the truth is, we are only in control of what we can do. I break my day down into one-hour chunks. How do you consume an elephant? One bite at a time.

Hard work beats talent when talent doesn't work hard. When I was a new agent, I had no talent in real estate. None. BUT, I worked my ass off. Run as hard as you can at your career, every waking moment, for 12 months. Explore every lead, every way you can be of service. THEN, you can make an educated decision on how far you've come.

Alright, let's go. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets of this Episode:

[03:24] “How do you consume an Elephant? One byte at a time!” - PL

[03:38] “Success is linked to did we hit our goal!” - PL

[08:50] “Hardworc beats tallent when tallent doens’t work hard” - PL

[09:39] “immerse yourself in your industry completely and then you will receive the education you want”  - My Father

[12:26] “I would much rather fail quickly then live a slow death of mediocrity for the rest of my life.” - PL

Thanks for being here,

 ❤️ PL

How Do I Help a Timid Buyer Cross The Line? | Magic Minute Season 3

How do you help a timid buyer cross the line? My opinion is that that's the wrong question. Instead, we should be asking this: How can you be of service to them in order to instill confidence?

🚫 No one likes a pushy salesperson 🚫

Our job has changed. We are our clients' advocates; therefore, we need to garner the most precious commodity of all - trust.

"Don't look at every client as a paycheck; look at what you earn in a year as a salary, and make sure that everyone gets the same service." - Cindy Lorimer

Comment below with how you can be of service today.

Thanks for being part of the rebellion and for being here ❤️ Pete