Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.
The essence of relevancy involves staying apprised of the current happenings. Meaning, you have to know what's going on all the time. It takes daily work--we should always be evolving and changing.
Because, if we aren't moving forward--we're moving backward.
To stay relevant, you should constantly be working to know every piece of your craft. Learn and dive all in with it. Next, ACT. Don't react. People hire you for your value-add, and as a real estate agent, a big piece of that is predicting.
Take control of your marketing. If you aren't spending money online, carving out your digital identity - it's a matter of time before you become irrelevant. Ultimately, it's about getting in front of people. And creating content for others about you gives them context when they actually do meet you IRL.
The fundamental cornerstone of everything: Give it all away. Freely. It works better than anything you could imagine (and it's the right thing to do).
It's been the biggest gamechanger in my entire career. Give it away, with your spin on it.
Own who you are. Ok, let's get into it, friends. Here's this week's episode of The Creative Entrepreneur.
Golden Nuggets From This Episode:
[03:50] “handing over our imprint to other people to do it, handing over our marketing, you know, our footprint, our digital identity to someone else fills me with absolute terror”
[04:59] “you got to be able to predict what's coming, your clients are counting on you to be able to predict what is coming down the pipe”
[06:28] “if you are not spending money online carving out your digital identity I believe it is a question of time before you become irrelevant.”
[10:24] “helping someone paying it forward whatever the buzz phrase is not only does it work, my God it works better than anything you could imagine! But on top of that, It's the right thing to do it makes me feel good it makes me feel like I have a happier life”
Thanks for being here,