Got Toxic Clients? - Magic Minute - Season 3

Real estate agents (and other professionals!), we've all been there.

Toxic clients.

Those clients, that, when the phone rings, you get that unpleasant feeling in your belly. What do we do?! Here's how I handle it. I give it two weeks. If, after two weeks, the client and I still aren't jiving, I let 'em go. It can be hard, but let me tell you, getting rid of clients that suck the life out of you frees you up to do good work for others!

Have any of you dealt with this before? Hit me in the comments.

Thanks for being here ❤️ Pete

The Art of Confidence | Monday Mantra

Today’s mantra is all about the art of confidence. What is it? How do you get it? And how do you use it? Believe it or not I once lacked confidence but through following the techniques I talk about here I managed to smash through my worries and forge ahead. I hope you get something out of this and thanks, as always, for being here. ❤️ Pete

What is an HOA Reserve? - Magic Minute Season 3

What is an HOA reserve? I know, I know… it can seem like a snore. But you have to know this stuff!

Homeowners’ Associations are the governing bodies that help make sure there’s not a meth lab next door to your home or a punk band on the tenth floor of your condo.

The HOA reserves are there for when things like a leaky roof or other big problems arise. And as buyer’s agent, I like to see about 25K per unit in reserve. That helps your buyer feel safe, should something come up!

May not be the sexiest topic, but we need to know it all!

Thanks for being here ❤️ Pete

Top 10 Tips for Success for New Realtors / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

On today’s podcast we are going back in time. Very often I am asked what exactly I did to achieve the success in real estate I did so quickly. So today I am busting out the Pete Lorimer handbook for new agents to get a foothold in this incredibly saturated and notoriously difficult profession with my Too 10 tips for new real estate agents. Thanks so much for listening.... now here is the podcast. 


Golden Nuggets from this episode:


[03:27] Tip 1 “Don’t just look for deals…”


[05:50] Tip 2 “You’ve got to be tenacious…”

 

[06:42] Tip 3 “It’s not going to be a breeze…”


[07:57] Tip 4 “Know who you are, and what your niche is…”


[08:57] Tip 5 “Shamless Self-promotion…”


[09:55] Tip 6 “Sit as many open houses as you possibly can…”


[10:53 ] Tip 7 “You gonna have to make content the cornerstone of who you are…” 


[11:09] Tip 8 “When anybody reaches out to you you got to get back to them…”


[12:20] Tip 9 “Have the mentality of being an emergency doctor…”


[14:46] Tip 10 “You got to track your data…”

Thanks so much for being here,

PL

Grammy Winner Dennis White aka Latroit Interview - Pete Lorimer // The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Dennis White and Peter Lorimer

On today’s podcast we get to sit down with multi platinum selling artist, song writer and producer Dennis White aka Latroit aka static revenger aka charm farm. Dennis who has worked with the likes of such industry giants Deadmaus, Kevin Sanderson from ground breaking band Inner City and culminating with his 2018 Grammy winning work with Depeche Mode. I got a chance to sit with my mate Dennis to find out what keeps his clock ticking as a creative entrepreneur and how he remains relevant and as fresh as he does after 30 years. Plus we will get the inside scoop on the winning of that Grammy too, Stay tuned at the end of the podcast for some bonus tracks  by the marvelous Dennis White ..... so without further ado he is Dennis White as my guest on the creative entrepreneur podcast.


Golden Nuggets from this Episode:

Dennis White Grammys

Dennis White Grammys

[04:52] “you told me one time that you know stuff that is normal for us as musicians record promotion Flyers clip of whatever, this is like Eye-opening the people in real estate they just don't think this wat, so you went in there like ‘HI, where's the music video for this house?’”. - Dennis White

[05:42] “Being in music is a very Ego connected emotional jail, is like kind of defines Who We Are”. - Dennis White

[08:50] “A leopard can’t change his spots, and here I am sitting in another recording studio doing creative shit” - Peter Lorimer

[11:05] “You got the greatest idea in the world but until you get somebody to buy it or somebody cares about it you have exactly zero!” - Dennis White

[19:12] “There’s a point where the creative stuff, for me anyway, it doesn't feel creative because that's my base Instinct, that's my natural thing right? that stuff just comes naturally to me!” - Dennis White

[21:46] “if nothing happened if the shit didn't happen to your idea of your thing the way you were aiming, don't let that close you down from the other stuff that might work for!” - Dennis White

[22:32] “My feeling with collaboration is never collaborate, Unless you feel you both bring something significant to the party.” Peter Lorimer

[23:05] “Wrap your head around the fact that you will never meet anyone in your life, unless you marry them, who's going to be as invested in you and your career as you are! It's just not going to happen.” - Dennis White

[28:58] “absolutely certain that a tenant of nature is that the you know the more that you give away if you create this environment of the abundance, the more abundance around is the more abundance for you for everybody around just fucking give it away.” - Dennis White

[30:36] “Do not let what you do for a living, define who you are to yourself!” - Dennis White

[33:03] “I get up and I feel that everyday is a new script that I am given by mother universe and I work my day as hard as I possibly can,in old directions but I ultimately remove myself from expectations.” - Peter Lorimer

[37:43] “imposing some degree of minimalism on your workflow, I find compels creativity in ways that you wouldn't see” - Dennis White

External Links:

Latroit Youtube Channel

Depeche Mode "You Move" [Latroit Remix]

Thanks for being here!

PL 

2019 Real Estate Market Predictions - Magic Minute Season 3

2019 Real Estate Market Predictions - Magic Minute Season 3

Here is my educated opinion on where we’re headed: The market has consistently grown for the past decade and I think we’ve plateaued a little bit.

I don’t see a huge crash. Slow and steady is the name of the game.

So, if you are a seller, sell between April and July. This is typically the best time of the year to sell anyways, and strategically makes sense for 2019.

Thanks for watching and being part of the rebellion!

Pete

Speaking at Gary Vee's Agent 2021 Conference / Pete Lorimer's The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Pete Lorimer and Gary Vaynerchuk

Pete Lorimer and Gary Vaynerchuk

Hey guys so I am beyond stoked to present you with this podcast. I was lucky enough to go to Agent 2021 on Miami as a speaker for none other than Gary Vaynerchuk himself. I was one of a handful of hand picked speakers at this prestigious event host by Gary Vee. In this podcast I go over my recap of the entire event including my key takeaways. The real Estate industry has is no longer your Mom and Pops local guy if’s a sophisticated business with incredibly important nuances and techniques coupled with self promotion and a required social media skill set. I will go over the best of the best of the conference and then stay tuned after my rant for actual clips of me on stage at the fabulous Agent 2021!

Agent 2021

Agent 2021

Golden Nuggets from this episode:

[05:26] “A win-win” is a good deal.”

[05:46] “The old-fashioned word for personal branding is reputation”

[05:59] “You're only as good as your last gig.”

[06:29] “We don’t sell houses, we sell Trust.”

[07:04] “The way things are going right now, all you need is an iPhone so not having a camera just doesn't work anymore!”

[07:!0] “All you need to do is be bold and be brave and get out in front of it.”

[08:23] “If you wanna find out where your personal brand is, it's like sitting down at piano on day one expecting that you’re going to play Beethoven's 5th,

you gotta practice you gotta practice practice practice practice practice and then you find out the tunes you like, all the style you like, but if you don't…

if you are not a practitioner of it, it's not going to improve!”

[08:58] “What is your value? What are you bringing to the table that somebody else can’t?”

[10:13] “Don't sit there and talk about how fabulous you are and why people should work with you!”

[11:12] “Give it all away for free!”

[11:48] “if you're growing it online you've got to be consistent you got to have content coming out all the bloody time!”

[13:00] “ always bringing information to your crowd that they may not already know.”

[15:12] “You got to be hitting the deadlines you got to treat it like a Publishing Company!”

External Links:

Agent 2021

Agent 2021

Ross Golan Interview / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Ross Golan.jpg

My Guest on the podcast this week is one of the worlds top award winning hit songwriters named Ross Golan originally from the outskirts of Chicago but now an LA resident, Ross is the whose who of songwriters, having penned hits for Selena Gomez, Flo Rida, Keith Urban and Maroon 5 just to name a few. Plus an Ovation Award winner for his soon to be off Broadway Production “The Wrong Man” and winner of the 2016 BMI Song writer of the year Ross is an unstoppable force in the industry and one off the most open and welcoming to boot . I wanted to sit down with Ross to see how he conjures up ideas and inspiration for the air and then turn that inspiration into hit songs. Ross is someone I call a friend but also someone I profoundly admire as he is one of the best examples of a creative entrepreneur.

Golden Nuggets from this episode:

[04:15] “if you can show attainability, that gives the next generation the goals that they can set.” Ross Golan

[04:38] “mentorship is huge in opening doors for the Next Generation” Ross Golan

[05:16] “Think of the people that you're competing against as the people who are creating at the top” Ross Golan

[08:15] “the idea that you can create a business every single day that's what I loved about songwriting” Ross Golan

[08:56] “once you understand the value of the asset  you start creating assets that have that kind of potential value.” Ross Golan

[10:25] “I think of being a songwriter as being an illusionist” Ross Golan

[14:21] “I will call it “the new school of entrepreneur”, where patience,

is something that is encouraged” Pete Lorimer” 

[23:42] “food always tastes better with people” Pete Lorimer

[24:03] “What I get the biggest kick out is being in the game” Pete Lorimer 

[32:10] “this is not at all what i expected, but it’s exactly what i aimed for” Ross Golan

[32:25] “keep chiseling away at building that statue of David but you might end up with the Mona Lisa” Peter Lorimer

[33:41] “if you don't prioritize your life someone else will” Ross Golan

[34.22] “some point you have to say no, you have to say no, or you will be lost in everybody else’s plan.” Ross Golan

External Links:

Ross Golan Podcast - “and the writter is…”

Thanks very much for listening...

Olympic & Bundy Podcast - 62 - Peter Lorimer of Netflix series 'Stay Here' on running a moneymaking AirBNB

Peter Lorimer is co-host of the Netflix series "Stay Here," which helps property owners turn their AirBNB listings into beautiful moneymakers. 

The show is a fun mix of design, business and travel. 

He, along with design guru Genevieve Gorder, traveled around the country and transformed short-term rental spaces like a houseboat in Seattle and a swanky Malibu beach pad.

Lorimer says the key to becoming a "super host" is to view the property like a small hotel. Make everything convenient for the guest, and store items in places that make sense so they won't have to go looking for them (think towels, sheets, utensils, etc.). 

He also says small touches can go a long way when it comes to a guest's experience. Keeping higher-end toiletries stocked, champagne in the fridge and local travel guides for entertainment ideas can make all the difference.

Peter, originally from the U.K., started as a music producer and eventually began investing in property around Los Angeles. He now runs the real estate agency PLG Estates, which he launched in 2010.

He joined me on Olympic & Bundy to talk about how he landed the show, some of the best AirBNB listings he's ever stayed in, tips for hosts and red flags for anyone looking to book their next weekend getaway!

Share this story: https://bit.ly/2RCFlFT

Thank you to Peter Lorimer!

FOR ORIGINAL POST CLICK HERE


Pete Lorimer Podcast - Move Fast and Break Things - Being Decisive in Business

This is a phrase that has been paramount in my ability to learn and grow at speed whilst accomplishing success in multiple businesses. Move fast and Break Things means to not sweat every minute detail and to have a stab at something even if you fall flat on your face and it ends up being a royal disaster. Fearing putting a step in the wrong direction is paralyzing to growth and moving swiftly whilst being aware that is can all blow up in your face is all part of the entrepreneurs journey. MF&BT is actually a phrase I borrowed from Facebooks own Mark Zuckerberg and it seems this ethos has stood him in good stead so we should all take a leaf out of his book and press forward with ideas at speed and without fear of egg on ones face.

That’s my story and I’m sticking to it. Thanks so much for being here. ❤️ P 

Golden Nuggets from this episode:

[02:49] “One of the most important facets of me being able to have a successful business or businesses is, I move fast!”

[03:21] “MY Education or evidence only gets in 65% of the way the rest of it the 35% which I feel is the hardest, 35% of making any decision especially when it comes to changing direction is instinct.”

[04:24] “Perfection is the death of Industry.”

[07:14] “The amount of business owners that I have spoken to that have had all these great ideas and strategies and techniques and it never happens, is way more than hit the shipping date!”

[08:28] “the only commodity we have is time and if I don't try something because I'm afraid of what other people think, I have betrayed myself and taking a withdrawal out of my bank of days which is limited.

[08:56] “I would much rather run a thousand miles an hour into a brick wall then wonder “am I doing the right thing by not doing the right thing”?”

External Links:

Masters of Scale

Seth Godin

Thanks very much for listening...

DECIDER Article: Brett White’s Top 10 of Everything 2018
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I’m not going to spend the intro to my Top 10 of Everything going on and on about how awful 2018 was. That’s not what this space is for! It’s for celebrating the things that made me turn of Twitter (or turned Twitter into a magical land full of monsters and/or Brits in bespoke suits). In a twist I didn’t see coming, it was actually hard to narrow down this list to just 10 entries. Surprise, some good things did happen in 2018 and I didn’t even have room to mention all of them!

Honorable mentions: Andrea Barber’s Fuller House vlog, the rowdy puppets on Curious Creations of Christine McConnell, Alice Eve’s turn as a sadistic nightmare named Mary on Iron Fist, Parker Posey’s turn as a selfish nightmare named Smith on Lost in Space, the 1986 Zenith television I bought after writing a stupid intense piece about sitcom lighting, and the eternal style and fashion sense of Mr. Bob Newhart.

So without further ado, and without me further gushing about Bob Newhart’s love of fancy pajamas and patterned sport jackets, I give you my top 10 of everything from 2018.

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'Stay Here's' Palm Springs Time Machine

Netflix’s Stay Here checks off a lot of my boxes. Half-hour show? Stunning home transformations? A British guy in chunky glasses? My longtime fave Trading Spaces queen Genevieve Gorder?! But one short-term rental property on this show stood out from all the rest: the Palm Springs Time Machine.

I’ve seen a lot of home reno shows, from the TLC glory days of While You Were Out and Town Haul to HGTV’s current reign with Property Brothers and Love It or List It. Believe me when I say that this episode was a rollercoaster! I was gagged when I saw the lovingly recreated groovy interiors and aghast at the thought of Genevieve changing a single thing. I may have screamed at the TV, “Leave the time machine alone!”

But trust in Genevieve, because she saw the potential in this throwback palace and decided to double-down on the borderline egregious level of kitsch. The home came alive through that transformation, becoming even more of the retro hangout of my dreams.

Yes, I have looked into renting it.

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

THE MCWILLIAM TEAM: Interview With Peter Lorimer
Vlog #7 thumnail.png

I had a blast talking with my mate and fellow social media machine Paul McWilliam.  The Aussie personality and I had a grand time and got the chance to touch on all sorts of fun topics; our stalker-ish admiration for one another, my music past, “ripping”, technology, how I got into real estate, the social media boom, video, my Netflix show, and so much more. 

 LISTEN TO THE FULL PODCAST HERE

“Adelaide Real Estate with Paul & Marie McWilliam. In this interview Paul McWilliam speaks with PLG Estates Founder and Netflix show Stay Here host Peter Lorimer. Topics discussed include the use of video in personal branding and real estate promotion. Real Estate Agent Vlog by Paul & Marie McWilliam of Adelaide Real Estate with Paul & Marie McWilliam.”

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

AGENT2021 - GUEST SPEAKER
AGENT2021_Speakers_TW_37.jpg

As all of you know, I’m a huge fan of the insanely innovative GARY VEE.  He is someone I look to as a mentor in Vlogging, which happens to be one of my passions.  After following his lead for many years and having paved my own path in the world of digital media, I now have the incredible opportunity of being a guest speaker at his conference, AGENT2021.  I’ll be joined by a multitude of other thought leaders.  Here is more information if you would like to attend.  I also highly recommend following Gary Vee if you don’t already!   

Here is some info on the event:

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17 at Hard Rock Stadium to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

CLICK HERE FOR MORE INFO!

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

THE CLOSE: 21 Must-Read Real Estate Blogs

21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier

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Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 

Oh, and please note that these are roughly in order of our collective reading enjoyment

Peter Lorimer’s Blog + Magic Minutes

Editor/Founder: Peter Lorimer 

Why we love it: 
Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lormier gives tips on getting the most from social media, negotiation strategies, how to build a brand and much more.

If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.

READ FULL ARTICLE HERE