Posts in Monday Mantra
#MondayMantra - The Future Belongs To The Brave

The bravery I’m talking about today is bravery in business. 

The real estate market is going through a shift.  Interest rates are going back up.  Things are changing.  As humans, I know most of us are adverse to change… so when that happens sometimes, discomfort or fear can set in, and it begins to penetrate our belief structures.  When fear takes the wheel, we always crash!

Richard Branson is one of my heroes.  He was the master of having outrageous ideas that were an amazing combination of fun, risk and publicity stunts.

An example of his balls to the wall ways…  One Friday night after the banks close and he thinks one of the biggest deals of his life is all set to go for Monday… He gets home to find the bank manager.  Essentially, he says they will not back Virgin with the new endeavor AND that he has to pay back all the money he already borrowed so far.  Instead of letting his world shatter while facing utter annihilation of his company by Monday (like most of us would do) he started working.   He made calls to everyone he knew and scrambled to find the money.  When retelling this story, he said, "If I found the money, great and if I didn’t, I thought… What’s next?”  He obviously did find the money, and the rest is history, but that always resonated with me.

A couple other (paraphrased) quotes of note from true and fearless pioneers 

- Your success represents 1% of your work.  99% represents your failures. 

- Learn from your failures as no one can learn from success.

So what does all of this mean for us in Real Estate?  There is change happening and that usually breeds conservative behavior, which is the wrong move to make here!  This is a time for being brave and making moves. 

This leads to the connection economy and essential skills needed to succeed in it.  Remember, it’s you that matters.  When you meet someone be engaging.  Listen intently and really hear them as a story.  This leads to perception and empathy and loyalty.  This can never be replaced by finding people through portals.

We can use technology to augment what we do, but placing our business into the hands of others is not the way.  So, the future belongs to the brave.  When you are on the brink of panic just utilize the connection economy.

Thanks for watching and being part of the rebellion

Peter

#MondayMantra - Techniques In Efficiency

How To Squeeze Every Drop Out Of The Day

It’s all about Action & Reaction.  So much time is wasted during the day with too much reaction and not enough action.  For example, a tailor loses 15% of his fabric even though he pays for all of it.

15% translates to 6 weeks of your year as a realtor!

Here is how to make 8 hours seem like 16. 

One of the most significant problems with wastage is the “what's next."  After you finish those emails or that call, then what?  That is where the demons lie.  That means you are reacting to your day and not acting to your day.  This is where the 15% of waste comes in.

So, how do you attack your day and evaluate what to do and not lose that 15%?

The secret is that you don’t do in on the same day.  It’s called calendaring and time blocking.  Here is an example that you need to do day after day after day to be successful.

- 9AM – 10AM - Assembly your social media for the NEXT day

- 10AM – 11AM – Look at new inventory

- 11AM – 12PM – Prospecting: do personal outreach IG DM, Twitter message,  Facebook message, email, etc. 

- 12PM – 1PM – Lunch with advocates, clients, past clients or leads

- 1PM – 2PM – Prospecting: do personal outreach IG DM, Twitter message, Facebook message,  email, etc.

- 2PM – 4PM – Real Estate duties

- 4PM -5PM- Emergencies, return phone calls, plan meetings, calls, everything else.

This is an airtight succinct active way to go about your day. 

Another tip that I use is that I take UBER everywhere!  I just put back in 15% time use back into my day with not driving to my meetings and appointments.   I make calls, do prep, prospecting, etc., when I would otherwise be wasting time behind the wheel unable to work.  

Doing transaction coordinating adds 15% as well. 

If you use these guidelines, I promise you that you will up your sales and become more successful.  Now is the time!  

Thanks for watching and being part of the rebellion

Pete

#MondayMantra - Your Personal Brand Mission Control

Why You Need Your Own Website?

This rant is about how you can put ALL the power back in your hands.  With all the data out there, you need to do some steps to achieve this and to stand out.  This is for the agent who wants to have their own identity and brand, which should be all of you!  The more you can say about yourself they more you stand out.

When the internet really began to take hold about 8 yrs ago there was a just a tsunami of digital information.  That information isn’t slowing down anytime soon, so the question is, “How to make your brand sticky”?

The answer: Own your Personal Brand Mission Control (aka a modern website), something aside from the one your company offers.  Everyone looks the same on those. 

Take a look at mine which I did on Squarespace (Peterlorimer.com) as a template and then see what else is out there.  When you find what you like, then make your own and stand out.  This is how you get in control and take ownership of your destiny.

After you put out good content with good stories, then create a media letter for those of your contacts who missed some of your posts along the way… THEN, make sure you have Facebook pixel on every page so that Facebook can collect the data so you can Re-market to people that already like what you are saying.  Ultimately, this will improve your sustainability and business. 

It’s all about having your own brand that you design, create and control.  Make your brand stick!

Thanks for Watching

Pete

#MondayMantra - Better To Be Loved Than Liked

I know the title may sound a bit syrupy but hear me out… The idea is that I’d much rather have 100 followers that love me, that 1 million that kind of like me.

Let’s get to the essence of this.  In real estate we are always looking to try and find anyone and everyone to convert into relationships and then of course business.

The problem is when we are so focusing on charging and looking, we tend to disregard people who are already there and already have our confidence and want to work with us. 

We spend so much bloody time looking for the ‘maybes’.   

In other words those 100 people that are already in your social media are your advocates.  They are believers.  You have to reach out to and nurture them.  Forget about the ‘maybes’ and chasing strangers, because they are just that, people who don’t care about you.

A couple of other thoughts to go by based on theories I heard and love -

If you have an idea and only a few people love that idea, in industry, you are probably onto something (think Steve Jobs)…  Follow that idea and build a strategy.

Building on that, Seth Godin and “The Dip” come to mind.  When you are in the middle of a strategy there is always a moment (could be a long one) where you think this is never going to work and you think about bailing.  When you get there and second-guess yourself with a strategy you believe in (that a lot of other people don’t)… Stick it out! Trust me. 

Listen to your gut and initial instincts.  When you listen just to the old noggin that is where you get into trouble.

Last phrase I heard recently that ties it all together - If you don’t cultivate instinct and listen to it, you’re doomed to living a mediocre life in the middle! 

Focus on the 100 that love you, follow and strategize on your unique idea and listen to your gut!

#MondayMantra - Best Marketing For Real Estate Agents

Today’s mantra will be focusing on the elephant in the room, which is the sector of promotion that is being so incredibly underutilized.

Huge changes in the business occurred this last week with Zillow.  This is an entity that has the most power over us, and it’s something that we welcomed in.  The door is open and we can’t close it now, so what do we do?  How do we take advantage of 2018 to prep for years to come?

In short - We pay Zillow for them to give us leads.  As tech gets more powerful we are looking to these sites for the bulk of our business.  Digital portals can up their prices if they want and then what?  Prices will only continue to rise.  You don’t want to be solely at the mercy of a Zillow type company in a few years. 

So, what do we do?  The whole game is to get in front of your potential clients.  In person, digital, etc.  Find strangers and conjure up business.  This is the most underused marketing technique… I’ve said it before and I’ll say it again now because it’s so important... We are selling "US, not just houses.  It all happens through trust and empathy. 

Facebook and Instagram are painfully underused!  They cost a fraction of what traditional marketing costs.  Use them!

The key is - the importance of the hook of the marketing.   Create interesting content for the specific area you want and for custom audiences.  Get information off Zillow.

Then, Go and door knock.  Make yourself present and known.  Watch your numbers and move towards the light!

And don’t look at social media as something you ‘get to’ during your day.  Double what you are doing now and do it everyday.  Make it a priority.  It will have an incredible impact on your business.  I promise you. 

I’ll leave you with this- The prices of tech and info will continue to go up.  These places that provide information can charge whatever they want.  That’s just a fact.   This is the time to get into it and take advantage of this severely underused way to promote! 

 

How to be a Real Estate Ninja - Mastering Your Craft - Discovery Effort Ability - Monday Mantra

MONDAY MANTRA (Originally Livestreamed) -

Become a Real Estate Ninja. Discovery, Effort, Ability

Today’s Mantra is all about becoming master of your craft. I will go over a road map of how I stay relevant in the blazing white heat of American commerce. Today, I will give you a play by play of how I discover information, study it and then apply it. Plus I will give you examples along the way.

So many times I see that my colleagues in my and other industries only play in the middle by NOT digging into the research required that's available through platforms just like this one, and so many others, to keep us all on top of our game. Knowledge is power and to galvanize that knowledge effort is required. Kobe was not born a star player, he shot 10's of thousands of hoops a month to make him the best. Practice in business is just as important as any other strategy. To fall and fail leads eventually to triumph and win.

Lastly, once we have practiced and implemented we test our plan out in the world and its only then we see what works and what does not, then the magic happens as our acumen improves and all of us who started with only an idea have the chance to hit our own hoops with no net.

To become a business ninja takes discovery, effort and ability. It NEVER happens overnight it takes a lifetime of proactivity but if we can make discovery, effort and ability three of the cornerstones of our career we exponentially increase our odds of a win.

Thanks for watching and being part of the rebellion.

Pete

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Big Data is pervasive in all industries, I have always been someone who embraces change, so I’m a fan of the recent surge of data driven applications, but there is a dark side and it’s important to not get lost in it… 

So, let’s get to it.  Information about real estate is now available to ALL people.  There is a tidal wave of it (Remine, Property Radar, Inman, etc).  People can find it ALL on their own.  So, where does that leave us?  Will we (Man) be obsolete in real estate?  The answer is, YES, BUT it will ONLY replace us if we sit back and let it.  If we look at Big Data as a tool that can help us provide extra service to our clients, it will only help us.

When everyone runs in one direction, I tend to run in the other.  You need to embrace the change with the machine that is Big Data and spin it to your advantage.  Old school is the New School.  The most important thing you can do is form genuine relationships and keep them.  What it comes down to is, PEOPLE CARE ABOUT PEOPLE and will always choose them over a machine.  Be that person your client wants.

Move Fast and Break Things - Being Decisive in Business - Monday Mantra

Move Fast and Break Things - Being Decisive in Business - Monday Mantra

In this weeks Mantra its all about speed. Although we live in the fastest pace environment of all time, still, I see that business owners are paralyzed by indecision which ultimately means the demise of many of their business'.

For me, gut instinct has played an unfathomably important role for me as a business owner. The ability to make swift decisions I feel has contributed to my agility to trend spot and not get bogged down in the weeds with the smallest of details. So moving fast ultimately means that things will get broken along the way, but that's par for the course.

And remember, what doesn't kill you makes you stronger.

Thanks very much for watching and for being part of the rebellion....

Courage is a Love Affair with the Unknown - Monday Mantra

I was in a meeting over the weekend and I heard this phrase "Courage is a love affair with the unknown" and it really, really resonated with me. If everything in life was a dead cert what a boring life this would be. I have always bought massively into the theory that life is all about the journey and not the destination and this phrase perfectly galvanizes the ethos.

In the mantra I cover a great deal of ground talking about strategies, theories and a whole host of other information. Mantra, for me, has become a great way to klick off the week and make sure I slam into it head on with all the gusto I can muster. So strap in, thanks for joining me, you coming along for the ride just means the world an so I thank you for your eyes, your ears and for being part of the rebellion.

Cheers

Pete

2018 Goals and How to Hit Them, Plus A Very Big Announcement - Monday Mantra Livestream

MONDAY MANTRA LIVESTREAM - 2018 Goals and How to Hit Them - A Very Big Announcement 

In this Mantra I talk about goals and the techniques I have used over the years. Goal setting can be just a destructive as constructive, so, I go over some of the pitfalls that can shatter goal setting along with some belief structures that have helped me to no end over the years.

It is all about putting what we want dead last and putting what our clients want dead first and as long as we do that, the business will continue to find us.

Please don’t forget to subscribe to the blog to get inside advice, business tips and for everything Peter Lorimer. 

 

The Power of the Digital Village & Big Finish to '17 - Monday Mantra Livestream

TODAYS MANTRA - is all about how to nurture your digital village. Now more than ever “service” which is a word that’s over used and often insincere is the most powerful weapon we have. Giving knowledge away is something that’s at my very core and that coupled with “service” is the most powerful business elixir I know.

Plus it’s the end of the year people. Lots of folks are asleep at the wheel so this is the time to pounce!! So many folks feel like they deserve to take it a little easy as it’s the end of the year. Hell, some even take their eye off the Ball completely, I have always used that to my advantage and so should you.

Let’s talk and thanks for watching......

 

I’m Young, Scrappy & Hungry, Just like my Country.

A couple of weeks ago I had an extremely moving experience when I went to see the musical “Hamilton” playing at the world famous Pantages here in LA.  

Little did I know that not only was the play and performances top notch but the essence of the play which I took to be the struggle of America becoming Independent from my former land but moreover the sentiment was one of a gritty fight and the heart that was shown that allows the US to beat the greatest army on the planet at the time, The British. 

I am now a proud American and the play evoked and distilled profound feelings of that same grit mixed with gratitude for a country that took me, warts and all, not dissimilar to the other wretches that hit the shores of America only to be greeted in my case with a hot meal and a slap on the back with that oh so familiar “Atta boy” smile that you only get here.  

The play reignited the feelings in me that are never far from the surface and my usinal Monday Mantra rant reflected it.  

Thanks for watching and your time.