Posts in Rants
How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

THE MCWILLIAM TEAM: Interview With Peter Lorimer
Vlog #7 thumnail.png

I had a blast talking with my mate and fellow social media machine Paul McWilliam.  The Aussie personality and I had a grand time and got the chance to touch on all sorts of fun topics; our stalker-ish admiration for one another, my music past, “ripping”, technology, how I got into real estate, the social media boom, video, my Netflix show, and so much more. 

 LISTEN TO THE FULL PODCAST HERE

“Adelaide Real Estate with Paul & Marie McWilliam. In this interview Paul McWilliam speaks with PLG Estates Founder and Netflix show Stay Here host Peter Lorimer. Topics discussed include the use of video in personal branding and real estate promotion. Real Estate Agent Vlog by Paul & Marie McWilliam of Adelaide Real Estate with Paul & Marie McWilliam.”

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete

 

 

 

Monday Mantra - Your Financial Enema For 2019

What on earth do I mean by this? In short, it’s the ability to look back on what we have done this year, what we have spent money on, what has worked and what hasn’t worked. This is essentially tracking your finances.

It’s an ever-evolving market that continues to change, and as business professionals, as CEO’s of a small company, this is basic stuff that will hopefully help you grow your business.

What I would suggest is to take out a pen and paper, go back through all of your credit card receipts and make a note on everything you are spending on your business and what you have allotted funds for.

Then, go back through your client list and all of the deals you’ve made. See how you made them; were they referrals, did you get them through your social media, networking, etc. See where you have done the most business.

Where I’m going with this is the numbers never lie, but they always change and evolve. This is where you win though because you can see what not to do that isn’t working, so you won’t keep wasting time.

Here is the crucial tip though- Take some of the money you allot for things that are working and put it into something that you think WILL work. This is a way to predict trends and get ahead.

We have to call ourselves out on our shit and be honest about what the numbers say and the work we are putting in. When we evolve, we win, and when we don’t, we die.

As of right now, the reset button has been hit, and the real estate industry has completely changed forever. Like I have said for a long time now, it’s all about you and your narrative.

Think of it this way- All of your clients are on social media. They are already there and a captive audience, so use the forums. Through written word, audio or visual showcase your voice. If you aren’t quite there with your confidence or unsure of what direction to go, you can get help with your voice if you are struggling. There are endless amounts of people out there who you can hire hourly to help you establish your digital identity.

I’ll end with this- Most people don’t like change. I happen to be one of those weirdos that love it, but what I want you to do at least is embrace it.

To recap- Go through your numbers, lay it all out, see where the deals came from. And most importantly, take some of the money out of what has worked and deploy it into strategies that you think will work. Commit to something that makes you uneasy and go for it. It’s all about evolving.

Let’s face the New Year and start it based upon faith in yourself and your digital identity. There is nothing to fear, as we are incredibly fortunate to live where we do and have the endless opportunities that we do.

Thanks for watching and being part of the rebellion

Pete

Monday Mantra - Nothing Else Matters But Making You The Brand

This is a topic I have been incredibly passionate about for years.  And now we are finally at a point where there is simply no denying it’s all going to come down to who you are in the digital world.  I’ve always said this, but with technology in the driver’s seat and the change in the market looming it’s even more important than before.

 An advocate is someone who influences someone else and has their best wishes at heart.  I’ve steered clear from the term “influencer” since it’s so buzzy, but advocates and influencers are essentially the same thing.  And right now, influencers are running the show.   

This is the end of passive careers and for people who don’t have an identity online.  Millennials rely heavily on influencers to get their information to make decisions. 

 The ground has shifted and there is a whole new generation of people who are going to be buying.  Millennials are the biggest group of buyers and seller and will be for a while, so get to know them.  We must evolve at the same time.   

Let’s talk about how to find a niche.  Try it all!  It took me a really long time to get to where I am and how comfortable I am with it.  Ask yourself this- What part of the industry are you great at?  Write down the top 3 things, then get in tunnel vision mode and go after them hard.  If you don’t know what your niche is... go out, experiment and find it.  Just keep trying until you do and then go full speed ahead. 

#1 thing to be successful is- work ethic.  It comes down to this simple fact… In every moment you’re either moving closer to your goal or moving further away from it.  There is no in between.  If you outwork em’ you’re going to get ahead.  If you grind it out, you will get ahead of the vanilla masses and then it’s up to you to find the last bit of fairy dust to push you over the finish line. 

So, work hard, but also don’t be afraid to take chances.  Something I always found paralyzing was caring about what people thought about me.  I learned really quickly after keeping my mouth shut and my head down and being just like everyone else AND miserable… that people actually like strong opinions.  I learned to speak up and I stopped worrying about what everyone thought about me.  So, the only guide to your destiny should be you and you should only care what you think.  Don’t rely on anyone else to propel you. 

If you’re not on social, if you don’t know who you are, if you don’t find your niche, you are dead in the water.  This is it.  We are in a generation that want and value influencers. Embrace it. 

Thanks for watching and being part of the rebellion

Pete

 

 

SUPERHOST SUPERHEROES - Greetings, Greeting

Greeting your guests is an art form.

Its one of the most crucial parts of being a short-term rental owner.  First and foremost you need to know what type of guest you have staying at your property.

Some people want all the bells and whistles with a whole concierge experience and to know all the ins and outs of the property.  Other people just want a hello, and a quick squeeze of the hand and some people don’t want to be greeted at all!   All people want to know you are available though.   That’s of the utmost importance.

The trick is to learn what your guests want ahead of time, so you don’t over-step or under-step.  If either of those things happens, you will get bad reviews, which equals bad time for your property.   Reviews are after all your “lifeblood.”

So, simply email your guests, ask them what kind of greeting they would like and then go from there.  It’s as simple as that. 

Just remember to always let your guests know that you are always available, so you over-exceed expectations, which will make you go from a host to a superhost! 

Thanks for watching

Pete

#MondayMantra – Your #1 Asset in the Economic Shift

Everyone in real estate at the moment can sense a shift.  It’s nothing to be worried about, but what we need to do is adapt and evolve based on the change coming.  


We’ve all had it really good for a decade now, since 2008 after the crash, but good times cannot go on forever, unfortunately.  For any economic system to function there has to be the natural ebb and flow.  We have had a phenomenal run, but it’s about to change.  How much?  We’re not sure.  Houses are getting reduced and spending more days on the market, so that is a clue.   


Next year the market is going to shift to those who can procure business out of the air and not just stumble on deals like it’s been this past decade.  


We’re at the benchmark in the market where a change is coming.  It’s going to be a leaner time.  Those of us who have the skill set and old school techniques can still flourish though.  


Something to consider… “PNS”- (a phenomenon)- the Priority of Neck Saving. The corporate mentality of when shit hits the fan then the top people scramble to save their owns necks first and then people at the bottom of the chain find out last. 


Here is where the indies can take the reigns and run.  Wouldn’t you want to work next to the guy who has everything to lose, in order to succeed, and follow his lead?  I know that is where I’d want to be.  


This leads me to the perception of the public.  The common person cannot tell the difference between brokerages, but they can tell the difference between individual agents.  This is the time for you indies out there to charge and pounce on the confusion in the market. 


What is the #1 asset in the economic shift?  Self-promotion! 


If you don’t blend in, you stand out! 

Top 3 Tools to flourish in this shift (of course you still have to do all the grunt work; prospecting, sit open houses, etc.)

1-Social Media

2-Social Media

3-Social Media


Use the internet as your own personal PR company to flourish in this changing economic climate.  


Thanks for watching 

Peter

#MondayMantra - Acceptance - Life On Life's Terms And How To Turn Them Into Your Advantage

Today’s Mantra is fresh off the back of a major life event for me. Whilst I was in the UK I had to handle an incredibly personal matter and I choose to handle it in a very specific way. The strategy I choose worked beautifully, it’s a strategy I have used in business for years to my advantage. 

Life on life’s terms, for me, is the way I get to see the road map rather than force it that has allowed me to garner harmonious business relationships of meaning and length rather than a quick win. 

Life on life’s terms truly is the way to win the long game and in my opinion the only game worth winning is the long one!

Thanks for watching

Peter

BRAND NEW - MAGIC MINUTE - What Do I Do If My Offer Gets Rejected?

It’s a vicious market out there, and if you’re a buyer, you’ve probably been struggling with buyer’s fatigue.  That is where you keep putting offers in and you keep losing out from a combination of low inventory and high demand for houses.

It stings and may hurt for a moment when your offer gets rejected, but I promise you will find another house and all of that sadness will melt away.

If you’re a buyer out there be prepared.   It’s like being in the ring with Tyson… but eventually, you will win.  You just have to stay in the game. 

Rates will be higher next year and continue to go up, so hang in there, take it on the chin and move onto the next one.

Thanks for watching

 Pete

#MondayMantra – Mentors And How To Find Them

Today’s mantra is all about mentorship, which is an incredibly important topic and one that I feel passionately about.

Success for me isn’t something that I necessarily created. It’s really just following in the footsteps of someone I respect, who has done something similar to what I’m doing ,that came before me. This way I learn from their mistakes, and then, of course, make my own along the way that I also learn from. But the major and priceless takeaway is what you take in on the journey as a whole.

For me, education and learning is a huge part of my life. I have an insatiable appetite for it. I always want to know more from people I admire and drink from the fire hose from life, if you will. I almost feel like it’s my duty to learn.

So, how do we achieve success by following in someone’s footsteps? We find a mentor.

One of the problems with finding a mentor is actually physically finding one though, right?

What you want to do is surround yourself with other people who are positive and successful and shut out the rest. Negative chatter starts to permeate and confuse your path.

Unfortunately, I feel the majority of people are preprogrammed to resist change and don’t naturally have the most optimistic outlook in life. You need to steer clear of these people for mentors.

When you are taking risks and really “going for it” you have to cancel out the negativity around you, especially your inside debating team, which I often talk about.

Here are some tips on finding a mentor:

1- Ask one person a week for coffee and pick their brain.

2- Once a month, or more, take someone you admire out for lunch. You’d be amazed at the tips you can get in an hour one-on-one from someone.

3- Try and have more than one, as successful people tend to be busy.

4- You can even have someone you don’t actually know! Plenty of people out there give everything they know away for free. Use their books, blogs, podcasts (list below)… Take in all the information that people are giving out and hold onto it.

Podcasts to listen to for free mentorship:

1- Reid Hoffman- Creator of Linkedin “Masters Of Scale”

2- Tim Ferriss – Interviews giants of industry

3- Jon Nastor- Hack The Entrepreneur

4- Seth Godin – One of the grandfathers of modern motivation

5- Gary Vee – Motivation

6- Casey Neistat – How to Vlog

7- Peter Mckinnin- Cameras and equipment

8- Bigger Pockets- Anything and everything real estate

The key to it all is- “you help people to help yourself”.

Remember, knowledge is never owned it’s just borrowed, and it’s our duty to pass it on. If you give it all away, you get 10 times more back. I promise you.

Thanks for watching

Peter

BRAND NEW - MAGIC MINUTE - What Does P.I.T.I. Stand For?

It’s a phrase you might never hear in any real estate transaction, but in case you do, here is what it stands for:

Principle

Interest

Taxes

Insurance


The only real time you will come across this term is when you just can’t seem to close escrow in the time original allotted.   If the seller is not happy with the extra amount of time the buyer is taking to close and they have to pay the mortgage, bills, etc., for longer than expected, they sometimes ask if you can pay those extra fees; the P.I.T.I. fees. 


Hope that sheds some light on the acronym.


Thanks for watching and being part of the rebellion


Peter

#MondayMantra – The Final Countdown

What on earth do I mean by that?

Someone once told me this little nugget and it always stuck with me… “What is happening today in your pipeline represents the work you did 6 months ago”.

Think about that for a second.  Think about all the work you did 6 months ago and how it translates to right now.    

What tends to happen over the summer and the end of the year is we drift off, but right now is the time to be most proactive.

Here’s a shocking fact, folks- We are only 8 short weeks away from Thanksgiving!   That suddenly makes the year seem real short, doesn’t it? 

So, with that said, I want to get into some opportunities for you all to reach out, even though it’s getting close to the end of the year. 

We are approaching some of the big ‘checkpoints’ of the year, and so this is where you should take the time to reach out to all of your contacts. 

Holidays are a way to reconnect without being insincere since they are all genuinely great times to make contact.   Take Halloween as an opportunity to reach out to people you know, then delegate Thanksgiving for people you kind-of-know and then Christmas for people you may not know at all.  

Remember, the work we are putting in NOW will become evident 6 months from now.  It will be spring in 6 months and our key time for business.  And trust me when I say that there is nothing worse than waking up Jan 3rd and being so optimistic, but then suddenly realizing you have no deals.

This is a call to action for prospecting.  If you have not been reaching out, use this chunk of the year to do so.  It’s prospecting gold! 

A big tip when doing so- Nothing says you don’t care about people more than using a generic message.  That is by far the worst plan of attack.  Be personal and sincere.  Stay away from pictures of posed fruit with no personal message!

Take these 8 weeks of meat left for real hardcore prospecting and getting business in the pipeline. 

When we feel like its time to kick back, what do we do instead?  We step on the gas! 

When everyone is running in one direction, what do we do?  We run in the other! 

Thanks for watching and being part of the rebellion

Peter

BRAND NEW - MAGIC MINUTE - Should I Write A Letter For My Offer?

The answer is a resounding yes! 

In a super competitive market, such as what we’re in right now, anything that sets you apart from other offers can make all the difference in you getting the house of your dreams over someone else. 

In this “love letter” to the seller I suggest picking out the obvious things the seller has done to make it super personal; the wallpaper in the master, the red and white stripes in little Johnny’s room, the frog fountain in the backyard or the brass door knocker on the front door that looks similar to one that you had growing up.  

Talk about the details, your feelings in regard to them and how you won’t change a thing and know that it’s your forever home!  

I will say that I have seen sellers accept offers that are far less than others just because of the love letter and family photo included.   This can be what puts you ahead of the pack to get that house you love.  

Thanks for watching

Peter

#MondayMantra – Instagram Clinic – Hacks To Help You Follow The Numbers

This is a juicy and jam-packed clinic, so I’m going to break it down the best I can, though you may need to watch again to get all the steps of the demo.

If you want to do a deep dive on IG this is the clinic for you.   

Instagram is certainly the bell of the ball and most popular format out there right now.  It’s gone from a simple social media app and has shifted into a sophisticated way to make contact with your clients.  The key is to track your data in terms of what is doing well and what isn’t by the numbers.  

In order to do this, you can do it through IG, which I will get into shortly, or I recommend these 3 apps in order of preference:

Iconosquare – best IG tracking app out there, it includes IG stories 

Sprout Social – a killer app for tracking data as well

Hootsuite – another great one

If you just want to go through what IG has to offer, this is another great way of tracking data as well.

For prospecting, I suggest that you “Save into collections” within IG the people you want to prospect so you can find them easily and follow them closely.

On IG you can track your numbers through “Insights” and then hit the “Content” button.  This shows you which of the posts are getting the most reactions, what’s working and what’s not.  

Then, if you want to get really granular, you click on “Impressions,” which gives you the option to look at your content in regards to likes, which is super valuable information.  

If you want to dive in even further you can click on “Engagement” which shows the posts you’re getting the most engagement from, which is key.   

That’s a very rough and ready showcase of all the valuable information you can pull from IG.  

The point of this clinic is that you need to be prospecting through social media, using collections and following your numbers.  Get into the guts of IG, and you will flourish.

Social media is your work, it’s not something you just get to.  This is prospecting, only the modern version of it.  

Thanks for watching and being part of the rebellion

Peter

#MondayMantra- Nothing To Lose

Today I want to cover a lot of ground, and so I've purposely given this mantra a broad title.  So what exactly does it mean?  

I’ve suffered over the years with underestimating my ability.  Perhaps it’s my British roots, as we tend to be a bit hard on ourselves, but I think a lot of people struggle with this.  If you have some entrepreneurial spirit at some point, you most likely have had the feelings of "I'm never going to succeed at that," or “everyone will think it’s stupid” or “I’ll never be as good as someone else."  I feel like 90% of entrepreneurial dreams we talk ourselves out of in the first 10 minutes of starting the line of thinking. 

The entrepreneurs that succeed have a relentlessness, they know it won't happen overnight, and they don’t listen to the inner voice that tells them they will fail.

So “nothing to lose” is this- We’ve already gained something huge simply by living in the U.S.  Think of the worst that can happen with following your dreams… and the worst isn’t that bad.  I welcome failing fast so I can start to concentrate on another route.  We forget we have nothing to lose and everything to gain and we “play in the middle."  But the funny thing about that is, I don’t really believe “the middle” exists. 

You are either moving towards your goal or away from it and the choice is ours.

So, I’m always moving in the direction towards the goal.  And here are a few nuggets of truth that I have found along the way- The educated risk for success in business- When I come to a decision of a goal I want to reach, I only get 65% of the way there, and the rest is based on faith.   AND every decision I make I still have those voices in the back of my head, and I battle through them. 

Here's a spot on quote from Martin Scorsese that I just love- "unless you have a white hot burning desire to become a director, it's not going to happen."  Make sure you have the passion for something and go full steam ahead at it.

With all of that said, the take away is this: The only commodity of value we have in life is time.  Why not take the risk then; because that is the only thing you really have to lose. 

Your life and your business are in your own hands and don't let anyone tell you anything different, especially not that nagging and negative inner voice.   

Thanks for watching and being part of the rebellion

Pete

#MondayMantra - Success – The Ability To Move From Failure to Failure With No Loss Of Enthusiasm

It’s a very big morning and important Monday.  This one is particularly special for me.  Firstly, I wanted to send my love to all of you for supporting my new show ‘Stay Here’ on Netflix.   It’s because of you that it’s getting such positive reviews.  So, I truly thank you from the bottom of my heart for the massive outpouring of support.

Also, I want to thank all of my loyal followers of the Monday Mantra who have been part of the rebellion for some time now.  I know who you are and so, I wanted to express my thanks to you today as well.  I couldn’t have accomplished any of this without all of your support.

Now onto the Mantra!

Failure is actually my friend.  That’s not a hashtag, I promise.  What it is though, is a way to reset the compass.  Success is not final, and failure is not fatal. 

Onto a few anecdotes to explain these profound Winston Churchill quotes that I have adopted as mantras

I auditioned to be in a band years back, and I didn't make it.  I found it so crushing I questioned doing something else.  After that, I got into the production side of things in music, thought I had a knack for it, and then I got fired from that job! I went home with my tail between my legs where I then sunk into a black hole of despair.  After a while, I dug myself out of it and then dug in.

I got to the point with myself where I knew if I was going to fail it was going to be on my terms.  So, I kept going and got into a B grade studio at the perfect time where my skills were needed, and it changed everything.   As most of you know, I went on to produce a bunch of hit records.   I did learn a lot from all my experiences that led me there.  Here are some key ones.

Bullet Points on how to handle Failure

1- Don’t make it personal even if it is. Just think of it as the universe gave it to someone else because they needed it more.

2- Learn and adapt.  If I fail at something I always ask the question “can you tell me why you chose someone else and you didn’t choose me.” This way I can grow from it.

3- Don’t obsess over the few people you can’t seem to get business from and focus on the people whose business you have.

4- Thoughts become things.  If you think you’re going to fail all the time, you will fail.

5- Don't look for approval.  The only opinion you should care about is your own.  When you play in the middle and safe, you are betraying the future you.   Instead, just go for it. 

6- When you think someone has made the wrong decision or has it out for you, look at the situation from their point of view.

7- If you have a bad experience with a client think of what your part in it all was. 

8- How can I better be of service?  Always ask yourself that.

Failure can come really quick, but success takes a long time.  And remember, fear and failure are bullies.  If we don’t listen to them and the debating society in our heads, they will never win!

Thanks for watching and being part of the rebellion

Pete 

INMAN Podcast Series 'KEEPING IT REAL' - A Luxe Broker's Thoughts On Zillow, Hashtags And Gifting
download.png

Find out best practices for connecting with people on social media and how to make your closing gift keep on giving

Screenshot 2018-08-08 10.34.19.png

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer hosts a private meeting with his agents where he jumps on the gorilla in the room: Zillow. He also explores the world of hashtags and how Evabot can help agents’ marketing twofold.

Listen in for Lorimer’s take on Zillow, social media and gifting — three big topics in real estate right now.

Zillow

This year will be the first year Zillow is in profit. Where does the money come from?

Lorimer dives deeper into decoding this billion-dollar company by looking at the rise in numbers of agents, big data and what it all means to the agent right now.

“I think agents fear that they’re not going to get business, so they deploy capital with Zillow,” he said.

#SmartAgent

Lorimer offers guidance on the importance of hashtags in social media to gain business. Hashtags are like little buoy’s in the ocean of collections of things, he said.

He’ll also cover the correct usage as well as apps to help real estate agents find appropriate hashtags to use and how to connect with people through hashtags.

Evabot: Gifting for the savvy agent

To wrap it up, Lorimer shares his advocacy for Evabot, a sophisticated service that sends personalized boxes as closing gifts and also allows agents to track data via said gifts.

“If you want to use this as a strategy, $50 a month means you get Evabot to send surveys, testimonials and feedback from your customers. Guess what this is? This is social media god for $50 a month,” Lorimer said.

Peter Lorimer is the CEO of Beverly Hills, California-based

READ FULL ARTICLE HERE