✉️ MailBag ✉️
You ask questions, and I answer them. This week, the question is, "How often do you keep in touch with a past client?" - John M.
Oh, The Past Client Follow-Up.
Real estate tends to be extremely forward-focused, so a lot of agents let these "forgotten children of real estate" fall through the cracks a bit.
It's definitely a missed opportunity. These are people that we've worked with and that will be advocates and tell others about us.
I recommend following up with them no less than every 6 months. For me, I don't simply send a note, I buy past clients dinner or invite them to an event at least once a year.