Posts tagged real estate strategies
Staying in Touch With Past Clients | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them. This week, the question is, "How often do you keep in touch with a past client?" - John M.

Oh, The Past Client Follow-Up.

Real estate tends to be extremely forward-focused, so a lot of agents let these "forgotten children of real estate" fall through the cracks a bit.

It's definitely a missed opportunity. These are people that we've worked with and that will be advocates and tell others about us.

I recommend following up with them no less than every 6 months. For me, I don't simply send a note, I buy past clients dinner or invite them to an event at least once a year.

❤️ PL

How To Assess Your Client's Home Value? | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them. This week, the question is, "How do I properly assess my client's home value?" Jessica L.

Here's the technique I've used for years--bracketing. Bracketing is also used by real estate appraisers and encompasses preparing comps as well as a range of values for the property.

First, I prepare a few comps before meeting the seller, and then present three different price points around the home's true street value:

👉 Below market value

👉 Right at market value

👉 Above market value

This method takes the pressure off you, the agent, and allows the seller to feel ownership over the process.

❤️ PL

How to Market Your Real Estate Business | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them.

This week, the question is, "As a new agent, how much marketing and promotion should I do to grow my business?" - Larry B.

When I was a new agent, I went all in with social media. I spent every last dime I had on social media marketing. Creating original content that shows who you are as a human being and a real estate agent. People run towards similar people (their tribe). People can't run towards you if they can't SEE you or know you. How much? When you're first starting out, everything but food and gas should be spent on your career.

50/50 rule: 50% of your time learning about your craft and 50% actually doing it.

Immerse yourself.

❤️PL


How to Avoid the Wrong Partnerships | MailBag | Q&A

You ask questions, and I answer them. This week, the question is "What are the potential downfalls of entering into the wrong partnership?"

Much of my answer to this really boils down to acting vs. reacting. If you are wanting to enter into a partnership because you aren't hitting your goals, you might end up disappointing two people instead of one.

I would only recommend getting a partner if you have so much business that you can't handle it all yourself OR your potential partner could contribute to the partnership in different and valuable ways.

What are your thoughts on this? If you have a partner-in-crime, tag 'em here and share the love.

Thanks for being part of the rebellion and for being here ❤️ Pete

Top Tips for Selling Your Home in a Slow Season | Magic Minute Season 3

Top Tips for Selling Your Home in a Slow Season:

👉 Three words: Price, Price, Price - you have to price it perfectly.

👉 Work with a pro: listen to your agent if they are wanting to stage, declutter, or make any other changes.

As the market neutralizes, the value proposition of a real estate professional is becoming more valuable. A good agent can help you differentiate your home from the one for sale down the street.

I'd love to hear your thoughts this! Let me know in the comments.

Thanks for being part of the rebellion and for being here ❤️ Pete

The Secret to ZERO Failures - Season Finale | Monday Mantra

This may be the most important Mantra I have ever done and its the season finale too!

This is not just a roadmap for business, its a roadmap for life. I will be covering the struggles from my UK roots, coming to America, Buddhism, The "Burning Bush" moment of clarity and many other milestones. BUT I will also be covering my experience with my spiritual guide, my spiritual herbalist, transcendental meditation. There may be points where you think "Whoa Pete has lost it" but I assure you its all spoken with the truest sincerity I can muster.

After a decade or more of practice and application the techniques talked about have culminated in I now have no failure and ultimate freedom. I know this one is out there for sure but its given to you with nothing but the heartfelt desire to show you what took me years to discover and that has utterly and unimaginably shaped my life infinitely for the better. Thanks for being watching and for being part of the rebellion.

L.O.V.E. PL

How Do I Help a Timid Buyer Cross The Line? | Magic Minute Season 3

How do you help a timid buyer cross the line? My opinion is that that's the wrong question. Instead, we should be asking this: How can you be of service to them in order to instill confidence?

🚫 No one likes a pushy salesperson 🚫

Our job has changed. We are our clients' advocates; therefore, we need to garner the most precious commodity of all - trust.

"Don't look at every client as a paycheck; look at what you earn in a year as a salary, and make sure that everyone gets the same service." - Cindy Lorimer

Comment below with how you can be of service today.

Thanks for being part of the rebellion and for being here ❤️ Pete