Posts tagged real estate
Real Estate Titans episode #109, hosted by Greg Fowler

I really enjoyed my recent candid conversation with Greg Fowler. We dove into some interesting topics, and, as per usual, I laid all answers right there on the table.

We touched on my big "why?" (spoiler alert: it's not money, it's family). We also chatted about what I feel are the most toxic things in the universe: fear, ego, and expectations. I shared my biggest personal and professional challenges and the mantra that helps me get shit done.

I think you'll really enjoy this one, friends. Give it a listen.

Casey Neistat and the Mansion in the Hollywood Hills | Backstage Pass | Vlog

In this vlog, which is the start of season 3, it’s all about Casey Neistat. As you know Casey is moving to LA and Jeff Landreville who is an agent at my company, PLG Estates, is a man obsessed with vlogging and with Casey.

We visit a mansion in the Hollywood Hills and chop it up talking biz and Casey and the plan that Jeff has hatched, which is magnificent!! If you want to see more of Jeff’s vlog go here and you will see Jeff’s full version of his vlog.

As always, thanks for being here ❤️ PL

How to Avoid the Wrong Partnerships | MailBag | Q&A

You ask questions, and I answer them. This week, the question is "What are the potential downfalls of entering into the wrong partnership?"

Much of my answer to this really boils down to acting vs. reacting. If you are wanting to enter into a partnership because you aren't hitting your goals, you might end up disappointing two people instead of one.

I would only recommend getting a partner if you have so much business that you can't handle it all yourself OR your potential partner could contribute to the partnership in different and valuable ways.

What are your thoughts on this? If you have a partner-in-crime, tag 'em here and share the love.

Thanks for being part of the rebellion and for being here ❤️ Pete

How To Improve Your Negotiation Skills - MailBag

✉️ MailBag ✉️

My weekly Magic Minute is taking a bit of a hiatus, and in its place, I'm doing MailBag: You ask questions, and I answer them.

For our first MailBag, the question is "What are your top tips to improve negotiations?" I freakin' love this question!

Here are my top 3:

👉 Always keep a cool head. When deals become adversarial, they fail.

👉 Always be transparent with your client. Even (especially) when it comes to bad news.

👉 Always make your clients interest the North Star of every deal. Do not worry about the commission or anything other than what's best for the client.

Ping me on IG or Twitter with your questions and I'll start chipping away at them here!

Thanks ❤️ PL

Luxury or Regular Real Estate: What's the Difference? | Magic Minute Season 3

Luxury or Regular Real Estate: What's the Difference?

There are some great analogs between luxury and regular real estate. I remember when I crossed the threshold to sell my first 5M house, I was incredibly intimidated. However, I quickly realized that even though it was a bigger and fancier home, it still had four walls, bedrooms, bathrooms, and a kitchen. And once I wrapped my head around that, I really got into it. Sure, there are plenty of differences, too. And you'll get to discover them all on your journey as an agent.

What Should You Create Instagram Videos About? - Magic Minute Season 3

What should you create videos about? YOU. I've always found that authenticity + vulnerability translates into the camera. Work towards having your social media feed be a 360-degree depiction of you. That allows people to feel like they know you. And that, friends, builds trust.

Be authentic, be real, be you. Consistently.

Thanks for being part of the rebellion and for being here ❤️ Pete

5 Tips to Avoid Burnout - Monday Mantra

We've all been there. That feeling when you wake up in the morning and just feel... done. You feel that there's not enough coffee in the world to make things happen. Burnout is inevitable and happens to all of us; it can be paralyzing. The trick is to work on avoiding it by being proactive. I use the following five things daily to avoid burnout.

A. Prioritize your workload

Separate the most important from the stuff that’s not as important. I love lists.

You have to write things down; a great way to fail is to carry it all around in your head. Also, you can't do it all. 50% of something - 100% of nothing.

B. Work with purpose

When I work on something I'm passionate about, it doesn't feel like work. I don't work with toxic clients (see a previous mantra for more about that). Naturally, work is work and sometimes isn't enjoyable; but, if you move towards the light and work on things that feel you with excitement--you'll be contagious.

C. Give away what you have learned freely and to anyone that asks.

Yes this even means your potential competition (Steve Shull Story) Making someone else feel good can only make you feel better; plus, its the unwritten law of economics, the more we give the more we receive.

D. Exercise

Exercise is my best therapist, I never want to go but I always do and when I do I am always glad I did.

E. You are not in control - No stress. The universe has it all mapped out. Spend time meditating.

Thanks for being here, PL

How to Stay Relevant & at the Top of Your Game - Monday Mantra

In this weeks mantra I drill down on some of the fundamentals of staying relevant. For me business is a daily evolution that moves incrementally everyday and if we don’t stay on top of that evolution we can drift very easily and head toward being irrelevant without even being aware. In this video I go over the how I stay on top of everything by giving you a whole bag of tips and techniques that I use myself. Thanks so much for being here and for being part of the rebellion Love PL


What Does FSBO Mean? | Magic Minute Season 3

What exactly does FSBO mean?? For Sale By Owner. This is a tricky part of real estate. Most FSBOs are people that don't, generally, like real estate agents or they just want to sell their house themselves.

If you're a real estate agent and you're looking for an angle, you can work this, but to be effective, you need to add value. If your strategy is just to walk up to them or call them and try to get their listings - it's going to be rough.

BUT, if you offer to bring them a buyer - the seller, most likely, will value your hard work and might even give you the listing. I've had this happen to me on multiple occasions.

Get creative and be patient.

Thanks for being part of the rebellion and for being here ️ ❤️ Pete

The Snapshot #101: Authenticity In Real Estate Marketing (HomeSnap Podcast)

I got into real estate investing in LA in the early 2000s. It occurred to me at the time that I was constantly being approached by my music industry friends. Almost by necessity, I got my license in order to serve those friends. I ended up with the nickname the "rock-and-roll realtor" because I helped a lot of people in the music business.

I had my creative crowd, and worked in a corporate environment. The corporate stuff didn't work for me, and I didn't like it. I was "ok" in both aspects, and miserable. I decided I had to do it my way.

So, I went all in with the creatives. My crowd knew me as the t-shirt, jeans, and glasses guy - not one of the hundreds of guys in suits. When I went all in with who I am, my client base skyrocketed. I spoked to people honestly and I treated my clients like family. I ended up being #1 KW agent in 2010 in LA, used that to springboard my own company, PLG.

I'd much rather appeal to a small group of people. I vibe with my creatives. I always say, "You have to have just the amount of crazy to work with me."

Hashtags. Use them. Geo-tags. Use them. IG Stories. Use, a lot.

Don't post for the competition, post to be creative. I put stuff out that I really like and really believe in.

What's the goal of all this? How do you decide whether it's all worth it? The truth is this: I've had multiple careers and the common thread running through all of them is -- if I'm excited to get out of bed in the morning and do it, it's right. When I'm planning my media for the week, I find it all incredibly enjoyable. I have a gut instinct that I MUST do this--I'm future-proofing my business and my brand for things to come.

Original Post Here

What is the Best Time to Take Listing Photographs? - Magic Minute Season 3

I believe in putting everything you've got into everything you do. Trying to fit listing photos into a certain hour or two is a bit short-sighted. If I had to pick a time, I'd say noon.

I hire a photographer to come mid-afternoon and in the evening. Houses have different personalities depending on the time of the day.

Your sellers will love that you went the extra mile. Always be of service.

Thanks for being part of the rebellion and for being here ❤️ Pete

How Do I Become A Luxury Real Estate Agent? | Magic Minute Season 3

Los Angeles is FULL of luxury properties, and a lot of real estate agents want in. How do you break into it? First, be patient. It's going to take a while. Expect to work, as an apprentice, for a successful real estate agent for several years. And, insert yourself into their circles. Country clubs, dinners, etc. Why? Because we sell trust, and you have to earn trust (especially when you're an agent buying or selling a multi-million dollar house).

In addition, you'll need to work harder than everyone else. It's competitive, but it pays off.

Thanks for being part of the rebellion and for being here ❤️ Pete

Should I Invest In AirBnb's? - Magic Minute Season 3

Should you invest in AirBnBs? I'm a HUGE believer in these being an amazing investment. One thing to make sure of before you do, though. You need to make sure you're in an AirBnB friendly zone (check with the city council).

I believe this is the next wave for property investors. What are your thoughts on this, friends?

Thanks for being part of the rebellion and for being here ❤️ Pete

How to Obtain Life Goals - The Roadmap | Peter Lorimer Mantra

It's not all about the hustle or grind. It's about LIFE. I'm interested in working to live, not living to work.

Here are my tricks for maximizing my time and getting the most out of it:

4:30: ⏰ wake up. I HATE waking up this early. But I do it.

5:00-6:00 am: I plan my entire day. Tip: I outsource tasks such as laundry, groceries, etc. to maximize efficiency.

6:00-7:00 am: Gym

7:00-8:30 am: Prospect. Every 👏 Single 👏 Day 👏

8:30-10:00 am: PLG emails

👆That's it friends. I bank my hours. I get up at 4:30 am and start my day. Think about it... I've worked half a day before the work day starts. If you add that extra banked time up, you've worked an extra 2.5 days a week.

What can you do with that extra time? Whatever you want! Use it to get more work done, or use it to do what YOU want without feeling guilty.

I'm not interested in watching my life blow by because I'm working all the time. I'm also not interested in becoming wealthy at the cost of someting else.

My extra chunk of time in the morning is how I obtain my goals. It gives me an extra day or two. It's how I get ahead, and it can help you, too.

Thanks for being here,

PL

How to Successfully Cold Call - Magic Minute Season 3

Well, you all know how I feel about this. If you're cold calling - God bless you. People build careers on calling complete strangers, but that's the last thing I want to do. There's a multitude of ways to meet buyers OTHER than cold-calling. Instead, try things like sitting every freaking open house. What are your thoughts on this? Thanks for being part of the rebellion and for being here ❤️ Pete

How Do I Make a Small House Look Bigger? - Magic Minute Season 3

How do you make a small house look bigger? It generally comes down to two things... color and clutter.

👉 Color: If you're in a house with non-neutral walls, especially if it's under 1000 square feet, paint it all white. I paint everything Swiss Coffee (my favorite white), the ceilings white, and the woodwork white semigloss.

👉 Clutter: Get rid of the spare clutter, the photos, the extra junk. Stick it all in the garage.

Do these things and you'll make the house like bright, airy, and bigger!

Thanks for being part of the rebellion and for being here ❤️ Pete.

Should I Get a Home Warranty? - Magic Minute Season 3

Home warranties... What are they? What do they include? Should I have one? Look at a warranty like an insurance policy, meaning it can include as little or as much as you want. A basic warranty plan covers things like electrical and some plumbing, bolster it and you could also get the roof and/or foundation covered. Go even further and you can get your appliances and air conditioner included.

Case in point: I recently purchased a home and included everything and the kitchen sink in my home warranty. When the air conditioner quit working and we needed a new one, it cost me $50.

Real estate agents, add on as much as you can to the buyer's warranty!

Thanks for being part of the rebellion and for being here! ❤️ Pete

Keynote - Utah Relocation Summit - Backstage Pass - Pete Lorimer Vlog

I recently spoke at a conference in Park City about a very specific niche: RELOCATION.

When executives are asked to be relocated, relocation services (like Influence Relocation), step in and help find real estate agents to get the job done. It’s a unique direction that takes discipline.

So, everyone at that conference has picked a lane and is running hard--and that's where the magic happens. You gotta know your niche.

Like with my crowd, I appeal to the people I appeal to and I don’t stop, I post relentlessly. I create content for my sphere, constantly working to add value and then--I prospect, thats the magic formula.

Thanks for being part of the rebellion and for being here ❤️ Pete.

What are Contingencies? - Magic Minute - Season 3

What are contingencies? Title, disclosures, inspections... just to a name a few.

Contingencies are the line in the sand of all real estate transactions. Think of them as a protective layer in the deal. If you're a buyer, what does it mean to remove them? Well, tbh, it can be scary. (😱)

Why? Because, once those contingencies are removed and the buyer doesn't go through with the deal, the seller can (and very well might) go after that deposit.

If you are a buyer's agent, make sure you double/triple/quadruple check all the paperwork relating to the contingencies. Because once they're gone 💨 goes that deposit (possibly).

Thanks for being part of the rebellion and for being here ❤️ Pete

Authentic & Genuine Conversations - Vlog - Backstage Pass

Authentic & Genuine Conversations - Vlog - Backstage Pass  

Business for so long has been predicated on selling, but times have changed.  It’s not just about the houses anymore.  It’s about you!  I’m a big believer that the key to being successful in this business is achieved by having genuine conversations with like-minded people.  The amazing byproduct of these sincere conversations is trust.  AND when people trust you they want to work with you.   

In this video, which was shot last year, this was the first time I spoke at the famed Skirball Center in Bel Air which after this performance has become a regular speaking gig for me. This pitch focuses on the strategy of "Not Giving a F@#K" about opinions and chatter and keeping our heads firmly in the game of being authentic and genuine. I want to thank the Master himself Mr. Steve Shull for having me speak at Skirball this time and many afterward.

I also want to thank you all for watching and for me the secret of "making a connection" is to Stir emotions with authenticity. 

Thanks for being part of the rebellion...

Pete