Posts tagged real estate
The Snapshot #101: Authenticity In Real Estate Marketing (HomeSnap Podcast)

I got into real estate investing in LA in the early 2000s. It occurred to me at the time that I was constantly being approached by my music industry friends. Almost by necessity, I got my license in order to serve those friends. I ended up with the nickname the "rock-and-roll realtor" because I helped a lot of people in the music business.

I had my creative crowd, and worked in a corporate environment. The corporate stuff didn't work for me, and I didn't like it. I was "ok" in both aspects, and miserable. I decided I had to do it my way.

So, I went all in with the creatives. My crowd knew me as the t-shirt, jeans, and glasses guy - not one of the hundreds of guys in suits. When I went all in with who I am, my client base skyrocketed. I spoked to people honestly and I treated my clients like family. I ended up being #1 KW agent in 2010 in LA, used that to springboard my own company, PLG.

I'd much rather appeal to a small group of people. I vibe with my creatives. I always say, "You have to have just the amount of crazy to work with me."

Hashtags. Use them. Geo-tags. Use them. IG Stories. Use, a lot.

Don't post for the competition, post to be creative. I put stuff out that I really like and really believe in.

What's the goal of all this? How do you decide whether it's all worth it? The truth is this: I've had multiple careers and the common thread running through all of them is -- if I'm excited to get out of bed in the morning and do it, it's right. When I'm planning my media for the week, I find it all incredibly enjoyable. I have a gut instinct that I MUST do this--I'm future-proofing my business and my brand for things to come.

Original Post Here

What is the Best Time to Take Listing Photographs? - Magic Minute Season 3

I believe in putting everything you've got into everything you do. Trying to fit listing photos into a certain hour or two is a bit short-sighted. If I had to pick a time, I'd say noon.

I hire a photographer to come mid-afternoon and in the evening. Houses have different personalities depending on the time of the day.

Your sellers will love that you went the extra mile. Always be of service.

Thanks for being part of the rebellion and for being here ❤️ Pete

How Do I Become A Luxury Real Estate Agent? | Magic Minute Season 3

Los Angeles is FULL of luxury properties, and a lot of real estate agents want in. How do you break into it? First, be patient. It's going to take a while. Expect to work, as an apprentice, for a successful real estate agent for several years. And, insert yourself into their circles. Country clubs, dinners, etc. Why? Because we sell trust, and you have to earn trust (especially when you're an agent buying or selling a multi-million dollar house).

In addition, you'll need to work harder than everyone else. It's competitive, but it pays off.

Thanks for being part of the rebellion and for being here ❤️ Pete

Should I Invest In AirBnb's? - Magic Minute Season 3

Should you invest in AirBnBs? I'm a HUGE believer in these being an amazing investment. One thing to make sure of before you do, though. You need to make sure you're in an AirBnB friendly zone (check with the city council).

I believe this is the next wave for property investors. What are your thoughts on this, friends?

Thanks for being part of the rebellion and for being here ❤️ Pete

How to Obtain Life Goals - The Roadmap | Peter Lorimer Mantra

It's not all about the hustle or grind. It's about LIFE. I'm interested in working to live, not living to work.

Here are my tricks for maximizing my time and getting the most out of it:

4:30: ⏰ wake up. I HATE waking up this early. But I do it.

5:00-6:00 am: I plan my entire day. Tip: I outsource tasks such as laundry, groceries, etc. to maximize efficiency.

6:00-7:00 am: Gym

7:00-8:30 am: Prospect. Every 👏 Single 👏 Day 👏

8:30-10:00 am: PLG emails

👆That's it friends. I bank my hours. I get up at 4:30 am and start my day. Think about it... I've worked half a day before the work day starts. If you add that extra banked time up, you've worked an extra 2.5 days a week.

What can you do with that extra time? Whatever you want! Use it to get more work done, or use it to do what YOU want without feeling guilty.

I'm not interested in watching my life blow by because I'm working all the time. I'm also not interested in becoming wealthy at the cost of someting else.

My extra chunk of time in the morning is how I obtain my goals. It gives me an extra day or two. It's how I get ahead, and it can help you, too.

Thanks for being here,


How to Successfully Cold Call - Magic Minute Season 3

Well, you all know how I feel about this. If you're cold calling - God bless you. People build careers on calling complete strangers, but that's the last thing I want to do. There's a multitude of ways to meet buyers OTHER than cold-calling. Instead, try things like sitting every freaking open house. What are your thoughts on this? Thanks for being part of the rebellion and for being here ❤️ Pete

How Do I Make a Small House Look Bigger? - Magic Minute Season 3

How do you make a small house look bigger? It generally comes down to two things... color and clutter.

👉 Color: If you're in a house with non-neutral walls, especially if it's under 1000 square feet, paint it all white. I paint everything Swiss Coffee (my favorite white), the ceilings white, and the woodwork white semigloss.

👉 Clutter: Get rid of the spare clutter, the photos, the extra junk. Stick it all in the garage.

Do these things and you'll make the house like bright, airy, and bigger!

Thanks for being part of the rebellion and for being here ❤️ Pete.

Should I Get a Home Warranty? - Magic Minute Season 3

Home warranties... What are they? What do they include? Should I have one? Look at a warranty like an insurance policy, meaning it can include as little or as much as you want. A basic warranty plan covers things like electrical and some plumbing, bolster it and you could also get the roof and/or foundation covered. Go even further and you can get your appliances and air conditioner included.

Case in point: I recently purchased a home and included everything and the kitchen sink in my home warranty. When the air conditioner quit working and we needed a new one, it cost me $50.

Real estate agents, add on as much as you can to the buyer's warranty!

Thanks for being part of the rebellion and for being here! ❤️ Pete

Keynote - Utah Relocation Summit - Backstage Pass - Pete Lorimer Vlog

I recently spoke at a conference in Park City about a very specific niche: RELOCATION.

When executives are asked to be relocated, relocation services (like Influence Relocation), step in and help find real estate agents to get the job done. It’s a unique direction that takes discipline.

So, everyone at that conference has picked a lane and is running hard--and that's where the magic happens. You gotta know your niche.

Like with my crowd, I appeal to the people I appeal to and I don’t stop, I post relentlessly. I create content for my sphere, constantly working to add value and then--I prospect, thats the magic formula.

Thanks for being part of the rebellion and for being here ❤️ Pete.

What are Contingencies? - Magic Minute - Season 3

What are contingencies? Title, disclosures, inspections... just to a name a few.

Contingencies are the line in the sand of all real estate transactions. Think of them as a protective layer in the deal. If you're a buyer, what does it mean to remove them? Well, tbh, it can be scary. (😱)

Why? Because, once those contingencies are removed and the buyer doesn't go through with the deal, the seller can (and very well might) go after that deposit.

If you are a buyer's agent, make sure you double/triple/quadruple check all the paperwork relating to the contingencies. Because once they're gone 💨 goes that deposit (possibly).

Thanks for being part of the rebellion and for being here ❤️ Pete

Authentic & Genuine Conversations - Vlog - Backstage Pass

Authentic & Genuine Conversations - Vlog - Backstage Pass  

Business for so long has been predicated on selling, but times have changed.  It’s not just about the houses anymore.  It’s about you!  I’m a big believer that the key to being successful in this business is achieved by having genuine conversations with like-minded people.  The amazing byproduct of these sincere conversations is trust.  AND when people trust you they want to work with you.   

In this video, which was shot last year, this was the first time I spoke at the famed Skirball Center in Bel Air which after this performance has become a regular speaking gig for me. This pitch focuses on the strategy of "Not Giving a F@#K" about opinions and chatter and keeping our heads firmly in the game of being authentic and genuine. I want to thank the Master himself Mr. Steve Shull for having me speak at Skirball this time and many afterward.

I also want to thank you all for watching and for me the secret of "making a connection" is to Stir emotions with authenticity. 

Thanks for being part of the rebellion...


Move Fast and Break Things - Being Decisive in Business - Monday Mantra

Move Fast and Break Things - Being Decisive in Business - Monday Mantra

In this weeks Mantra its all about speed. Although we live in the fastest pace environment of all time, still, I see that business owners are paralyzed by indecision which ultimately means the demise of many of their business'.

For me, gut instinct has played an unfathomably important role for me as a business owner. The ability to make swift decisions I feel has contributed to my agility to trend spot and not get bogged down in the weeds with the smallest of details. So moving fast ultimately means that things will get broken along the way, but that's par for the course.

And remember, what doesn't kill you makes you stronger.

Thanks very much for watching and for being part of the rebellion....

How to Be a Rockstar Agent - Backstage Pass Vlog - Keynote Michigan WCR conference


So in this Vlog I travel to Detroit to deliver a keynote to a very posh luncheon crowd with the subject matter being "How to be a Rockstar Agent" which I hasten to add a title I did not make up but am very flattered by. I spoke at a conference in Chicago last year and they loved it so much they booked me in Michigan. 

The talk was about shattering some of the traditional methods of real estate and embracing the new. Peeling back the old fashioned veneer of "Client & Customer" and following the new school of running to your tribe.

For too long, fear of upsetting people has paralyzed our industry ergo making it an ocean of vanilla. When I was a new agent I make a point of smashing any barriers between agent and client to dust. It was one of the best things I ever did professionally, and it has paid me back in spades. 

Thanks so much for watching and for being part of the rebellion. 


Pete Lorimer Podcast - Goal Hitting - Techniques on How I do it!

Goal Hitting - Techniques on How I do it!

Goals are an integral part of who we are as business people, love them or hate them they are a necessary evil and when used in a more constructive manner as opposed to destructive (by hating ourselves for not reaching them) they can become powerful allies. 

In this podcast, I go over techniques I have used to make my goals be something I look forward to rather than being overwhelmed. The secret is knowing what we have control over, digging in and working as hard as we possibly can but then keeping out of the results. Now I get that this may sound counterintuitive, but I am here to tell you that its worked for me over the years and several successful businesses' so I wanted to share some of these techniques and strategies with you along with my usual anecdote or two. 

Don't forget to subscribe and feel free to leave comments and above all thanks for listening and for being part of the rebellion!




Below you will a full transcription of the podcast for your enjoyment and reference....


"Greetings everybody and welcome to the podcast. The podcast this week was taken from audio from one of my previous Monday Mantras but now that 2018 is fully underway, the audio is incredibly poignant. Goal-setting is the lifeblood of our industry but it can be both wonderful and devastating if we don't hit our goals. So I want to share with everybody here a couple of stories and also a couple of techniques that have allowed me to hit my goals and improve my business. So stay with me and thanks for listening.

What's up everybody? Good morning. So today's session is all about goals. Goal setting for me is something that I like to do. I like to do it really much more on a broad scale, right? So I have done goals in a whole myriad of ways, right? The traditional method of doing goals is you write down, I want to make $200,000 or I want to make two million dollars or I want to make ten million dollars, whatever the goal is. Now I've got to be honest with you I'm not a massive fan of that way of setting goals, and I'll tell you why. Because I feel that when our goals are purely monetary, right, if our goals are only financial I think that number one it's a little bit of a hollow goal for me. Number two, it kind of sets us up for disaster, what if we don't hit that quarterly number, what if we don't hit $50,000 by the end of March. Or I want to do $250,000 by the end of March, the third week of March is coming along and you're nowhere near your financial goal. The steam begins to come out of you. You begin to feel a little bit kind of like, uh well I'm not going to hit this goal. You begin to drift and then you think screw it, I'm not going to hit the goal so this whole year is a wash.

So case in point in this, I had an agent sitting in my office about a week ago, lovely young lady, PLG, and she was like I want to have a goal for the new year. So there are things that are in our control and there are things that are out of our control. All we can focus on is what's in our control, we cannot force the world to provide us with 20 deals a month, or 10 deals a month, or five deals a month, whatever the number is. But what we can control is what we put out into the world, let me drill down on this a little bit. So this lovely young agent sat in front of me and she's like, what should I do? What should I do? I said the only thing that you are 1000% in charge of is the work that you put out. So I said to her, you need to be reaching out to at least 25 people a day, you need to be reaching to your sphere at least 25 people a day. If you hit 50 people a day through the DM, it can be preferably people you know, kind of know, sort of know, might know, but when you run out of them you DM other people through social media.

If you're hitting 50 people a day, if you do that for three months that should be the goal, the goal should be 50 people a day, five days a week for three months. Then we assess what's going on, I see it done the other way and it's really detrimental. I see agents killing themselves, they may do this 50 people a day, 50 contacts a day, and then after two months there's no deals and they've set up a goal of in the first three months of 2018 I'm going to have three deals. Or in the first three months of 2018 I'm going to have six deals, whatever it is. Then if you don't hit those goals the steam comes out. I am a huge fan of, this is just my personal belief structure, the universe is going to put in front of me what the universe puts in front of me. All I can do is contribute work and great ethics, and every ounce of energy I've got. The rest is not up to me. The rest is not up to me, I don't want to see people killing themselves and beating themselves up, and thinking about themselves badly if they're not hitting monetary goals. I think it's a far healthier way to go into any goal making with what you can control.

So case in point is this, some of you guys know that I used to be in the music business, some of you know that I used to be a record producer. A successful record producer in the dance music arena, had a lot of hits. So when I was 15 I was like, I want to be a record producer. It wasn't like I'm going to have a number one by the time I'm 20. It was I want to be a record producer and I'm going to do every single thing in my power to become a record producer in electronic music. So what I did was, I'm like okay, what's in my power is this, I'm going to catch the Greyhound in England, which is called the National Express. I'm going to search every dark little nook and cranny for me to find anything to do with recording studios and music.

So I packed a bag, jumped on a bus, went to London and didn't know a soul. Ended up working in a clothing store, but while I was working in that clothing store I figured out that I could go around all of the recording studios, make myself familiar, played in lots of bands. So I was able to speak their language and eventually I got in. Long story short is this, I had the goal, which was not monetary, it was a goal, goal, right? I wanted to be a record producer and ironically I did have my first number one before I was 20. But if I just focused on, I must have a hit record, I must have a hit record, I probably would have been beating myself up after a year.

So let's talk about 2018, let's talk about 2018, 2018 is going to be a phenomenally good year. I work in real estate and I love real estate, I love my company PLG, and I think 2018 is going to be another glorious year. So what does this mean for our goals? How can I be of maximum service to my clients? If I keep what I want as dead last and I keep what my clients want as dead first, I will always be successful. When I was a new agent I went and showed people houses 150 miles away. As long as my license was valid I took them and I saw the houses, and I put my heart and soul into it, and I put the client first. I thought what can I do? I researched and I almost treated them like family, I went above and beyond. A part of the reason was that's kind of the guy I am, but I also knew if I did this, I made myself completely and utterly invaluable to them. What happened was then people would refer me, they would refer me to other people time and time again. That's how I built my business. Life is too fricking short to beat ourselves up, right?

If you don't hit your goal and you've given it your best crack then please, please do not beat yourself up. There are some great people that I admire that I've learnt a lot from over the years, and one person in particular says, the journey is always better than the destination. I didn't know what that meant when I was a younger man. I didn't know what that meant. Now I know to my bones, the journey is better than the destination, yes I've got goals, we've all got goals. But if I can wake up every morning in LA, jump into a company that I love and adore, work with people that I love and adore, in an industry that I love and adore I've already hit the jackpot. It's not like I'm grinding it out being a litigator, no offense against litigators. It's not like I'm grinding out in a job that I hate. I wake up every morning in a city that I love, in a job that I love, in a company that I love, with people that I love. The money is the bonus. I keep that front and center.

Be kind to yourselves, go easy on yourselves, work hard, work hard, work hard. We live in America, it's the best country on the planet. If you're going to be down on your luck I'd rather be down on my luck in the United States than in somewhere like Mogadishu. I appreciate your support, God bless, and I'll see you all later.

That's about it for the podcast for today, thank you so, so, so much for joining me. Do not forget to hit that subscribe button, yes go ahead and hit it and share all this content with your mates. I will be back in the shaking of a lambs tail and you can always get more at or whichever you prefer. I will see you soon with business strategies and all sorts of loveliness, but most of all thanks for listening."