Posts tagged marketing
How to Market Your Real Estate Business | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them.

This week, the question is, "As a new agent, how much marketing and promotion should I do to grow my business?" - Larry B.

When I was a new agent, I went all in with social media. I spent every last dime I had on social media marketing. Creating original content that shows who you are as a human being and a real estate agent. People run towards similar people (their tribe). People can't run towards you if they can't SEE you or know you. How much? When you're first starting out, everything but food and gas should be spent on your career.

50/50 rule: 50% of your time learning about your craft and 50% actually doing it.

Immerse yourself.


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What Should You Create Instagram Videos About? - Magic Minute Season 3

What should you create videos about? YOU. I've always found that authenticity + vulnerability translates into the camera. Work towards having your social media feed be a 360-degree depiction of you. That allows people to feel like they know you. And that, friends, builds trust.

Be authentic, be real, be you. Consistently.

Thanks for being part of the rebellion and for being here ❤️ Pete

Using Content to Leverage Community | Pete Lorimer Mantra

The worst thing that can happen for your digital narrative--your brand--is this: waking up Monday morning and winging it. Your brand will suffer, and it will feel diluted and inauthentic. And worse, your audience will figure out that you're scrambling. You have to have a plan--or, specifically, a content calendar.

There's a lot of consolidation in the real estate world. And then, there's the rebellion--boutique real estate companies doing their own thing. Letting your company dictate your branding is the kiss of death. You have to take control of your own digital identity.

Here's how you can plan and leverage content for your community:

👉 There are certain influencers in your neighborhood. The new coffee shop, restaurant, boutique, etc. Find the most influential and newest establishments in your neighborhood.

👉 Go in and ask to do an interview with them. Most likely, they're going to jump at the chance for this free coverage/marketing. Follow-up with details (duration, process, etc).

👉 Make sure it's both informative and entertaining

👉 Here's what you're going to do with your interview:

You'll shoot it as a 16x9 piece, 👋 YouTube

Then, alter that piece for IGTV

Next, chop your YouTube piece into 1-minute videos for your IG feed

Take just the audio, turn it into a podcast

Take the podcast, turn into a written word article

You can easily create 5 more pieces from either the article, the audio, or the video.

👉 Now what? You've got 10 pieces of content. You're going to spread out those 10 pieces, and then hyper-locally target these pieces in your preferred zip code.

👉 You're going to have to stay consistent with this. Once a month, week, etc. It doesn't matter how often you just have to keep it up.

👉 When you create this content, you tag the establishment. Then, strike a deal with the business owner, "if you like the content, I'll give you original copies-- can you please push it out on your pages?"

Now, you've created content, added value to your audience and the establishment in the interview, and set yourself up as an authority on the area. 💥

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Big Data is pervasive in all industries, I have always been someone who embraces change, so I’m a fan of the recent surge of data driven applications, but there is a dark side and it’s important to not get lost in it… 

So, let’s get to it.  Information about real estate is now available to ALL people.  There is a tidal wave of it (Remine, Property Radar, Inman, etc).  People can find it ALL on their own.  So, where does that leave us?  Will we (Man) be obsolete in real estate?  The answer is, YES, BUT it will ONLY replace us if we sit back and let it.  If we look at Big Data as a tool that can help us provide extra service to our clients, it will only help us.

When everyone runs in one direction, I tend to run in the other.  You need to embrace the change with the machine that is Big Data and spin it to your advantage.  Old school is the New School.  The most important thing you can do is form genuine relationships and keep them.  What it comes down to is, PEOPLE CARE ABOUT PEOPLE and will always choose them over a machine.  Be that person your client wants.

2018 Goals and How to Hit Them, Plus A Very Big Announcement - Monday Mantra Livestream

MONDAY MANTRA LIVESTREAM - 2018 Goals and How to Hit Them - A Very Big Announcement 

In this Mantra I talk about goals and the techniques I have used over the years. Goal setting can be just a destructive as constructive, so, I go over some of the pitfalls that can shatter goal setting along with some belief structures that have helped me to no end over the years.

It is all about putting what we want dead last and putting what our clients want dead first and as long as we do that, the business will continue to find us.

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