Posts in Press
Netflix Real Estate Star and Super Agent is Changing the Game. An Interview with Peter Lorimer | Top Agents Playbook Podcast with Ray Wood

Fewer agents, more marketers. That's what Ray Wood and I chatted about. (Among many other things.)

How did it all begin? I knew it was time. I knew I needed to jump all in. And, soon, I knew I had to do it my way. By that, I mean creativity over corporate. I'm not driven by money, I'm driven by goals.

My formula for success: never sit still. Always strive to evolve--however incrementally.

I grew my trend-spotting muscle (and you can grow yours, too). It started in music as I obsessed over the nuances of EM. And now today, I watch endless videos and follow all the big names in real estate and marketing. I drink from the firehouse of knowledge every day.

My big prediction for the real estate industry: It's either corporate, traditional, or boutique brands. In the next 5 years, it will be the day of the boutique and the super-corporate.

You are the brand. Marketing, branding, and prospecting. It all comes back to trust. And that happens in person.

This was a good one y'all. Listen in for more.

Thanks for being part of the rebellion and for being here ❤️ Pete

For Original Post Click Here

Airbnb Bliss: Top 10 Cities Where Vacation Rentals Rake in the Most Cash via Realtor.com
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The short-term rental market is going through its first big push back from legislators and communities. As popularity for short-term rental investments rises, some markets are becoming saturated, and, as a result, neighbors and other's affected by the influx of tourists in their communities (as well as the rise in home prices) are becoming more than disgruntled.

It makes sense. But, does this mean the time has passed for short-term rentals? Not by a long shot. We are still just beginning. What it does mean, however, is that you need to do your homework. If you're looking at purchasing a home as a short-term rental investment, there are some things you need to consider prior to doing so.

👉 How much can you get for a traditional, long-term rental if legislation makes that necessary?
👉 Is the market saturated?
👉 Can you match or beat competitors' prices?

Consider those, along with the data and rankings found in this article, and you can move forward in getting a slice of the short-term rental pie. For the full article on Realtor.com click here: https://www.realtor.com/news/trends/10-best-cities-to-own-an-airbnb-rental-property/

Individuality is the Key to Success | Agents of Compass Podcast

Ivan and I had a candid conversation on Agents of Compass. I get pretty stoked when I talk about things like authenticity, boutique real estate, social media, and staying out of expectations. We covered all of that and then some.

Starting out in real estate was brutal (I'd been licensed for about 5 years before I even tapped into some big name clients). One of the best things I ever did for myself and my career was divorce myself from expectations. I learned to bust my ass and not worry about the results. I figured out how to do that and have never looked back.

Social media brings me about 90% of my business. Social media = prospecting. First and foremost, you must be authentic. Reality check, friends. People will ALWAYS smell bullshit.

The only thing worse than not doing social media is doing vanilla social media. That tells your consumers you don't care, and they'll move on to someone who does. The resurgence of boutique real estate companies (and other companies) is a rebellion against vanilla.

Other points from this episode:

  • Individuality. All agents need to take charge of their own digital identity.

  • Toxic clients. I don't want to work with people that don't want to work with me. I'll never compromise who I am to work with someone.

  • Trade secrets. Knowledge is never, ever owned. It's borrowed, and it's our duty to hand it off.

Give this podcast a listen and get fired up with me about staying uncomfortable, authentic, and out of expectations.