Posts in business strategies
AGENT2021 - GUEST SPEAKER
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As all of you know, I’m a huge fan of the insanely innovative GARY VEE.  He is someone I look to as a mentor in Vlogging, which happens to be one of my passions.  After following his lead for many years and having paved my own path in the world of digital media, I now have the incredible opportunity of being a guest speaker at his conference, AGENT2021.  I’ll be joined by a multitude of other thought leaders.  Here is more information if you would like to attend.  I also highly recommend following Gary Vee if you don’t already!   

Here is some info on the event:

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17 at Hard Rock Stadium to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

CLICK HERE FOR MORE INFO!

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

THE CLOSE: 21 Must-Read Real Estate Blogs

21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier

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Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 

Oh, and please note that these are roughly in order of our collective reading enjoyment

Peter Lorimer’s Blog + Magic Minutes

Editor/Founder: Peter Lorimer 

Why we love it: 
Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lormier gives tips on getting the most from social media, negotiation strategies, how to build a brand and much more.

If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.

READ FULL ARTICLE HERE

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete

 

 

 

SUPERHOST SUPERHEROES – Create A Guide Book For Gold

So, what do I mean by this?

Well, imagine I’m flying in from a far corner of the world to stay at your place… I have no clue as to where anything is or how anything works. How does one get a cab or a pizza? How does one find the beach, the best restaurants?

I see this happen all the time in the review section. People loved the property but had no idea about the ins and outs of it or the area. If you create a guide-book for gold, you’re on your way to making sure your reviews are golden as well.

How do you do this? You can do it electronically or make a physical book, just be sure to map everything out.

Start with the house and utilitarian stuff; the cooker, microwave, gas, emergency services, etc.

Then, move on to the experience; recommendations of restaurants, clubs, activities, points of interests.

It ALL needs to be laid out in front of them! You can never give TOO much information.

And what is all of this golden information going to do? It’s going to turn you from host to superhost, which can help you to earn double!

Thanks for watching and being part of the rebellion

Pete

WebProNews: 'STAY HERE' Article
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Peter Lorimer: “Stay Here” Netflix Show is Helping People Get More ROI From Airbnb

Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimer in a promo for the show.

Helping People Get More ROI From Airbnb

We call it the ‘junk drawer’ kind of philosophy. I think it is changing, the business is evolving now, but it used to be Granny’s old apartment or the garden shed, you just throw a little bed in it and it was full of rotten old furniture and horrid flowery sheets. Too much stuff… and too much old stuff. But now people are looking at it as a business and our show is one of the first out there helping people get more ROI.

People Making Massive Income on Airbnb with Minor Modifications

There are a fraction of people right now that are making a massive income with just minor modifications. The worst thing people can do is leave their Airbnb rental in kind of a soulless vacuum to fend for themselves. If I’m flying into Frankfort, Germany and I want to stay in an Airbnb I want to experience Frankfort through the eyes of a local. I don’t want to roll up with my three screaming kids wondering what the wifi is, no snacks, and the place being a little bit dirty.

Dirty is the Worst

Dirty is the worst. What I try to do with my clients in Los Angeles, and I’ve been doing Airbnb before it was even cool, I say remove your head and pretend this is not your home. Pretend you are walking in for the first time and what you don’t like and then I have to point it out. Too much clutter is number one. Bad taste is number two. There is a little bit of bad taste in L.A. and all over the country. Then number three is to anticipate what the guests want before they want it.

Why Are People Renting on Airbnb?

Some people are getting extra houses and some people are flipping into extra properties. I have a client and a friend who is the marketing director of a big Fortune 500 company and he said, “Pete, I’m taking off to Bangkok, I’m going  to stay there for nine months, can you rent out my place, I’m just going to be on the beach banging away on my laptop and I want to make a profit to cover my travel, all of my expenses, and have my mortgage paid.” And he’s doing it.

Millennials Embracing the Shared Economy

I wanted to forge my own flavor of real estate which was very kind of rock and roll and that seemed to work really well with the newer generation, the Millennials and younger who embraced the shared economy.

READ FULL ARTICLE HERE

BombBomb: Peter Lorimer "Real Estate Video Influencer Award Winner"
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After such a successful release of the 2017 Real Estate Video Influencers Guide and Awards, BombBomb began the process again this year to to honor and celebrate talented video influencers in real estate for 2018.

After months of gathering over 1,200 nominations and watching tens of thousands of videos, BombBomb completed a comprehensive guide that we are so excited to share with you. PLG Estates is proud to announce that our leader, Peter Lorimer, was honored with a Real Estate Video Influencer Award, in the Video Influencers Category!

Click HERE to learn more about the ranking, the educational guide, and see tangible tips from all the winners.

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The real estate social media category was another extremely competitive section to judge. The people we chose as the top ten individuals in this category could all run their own media companies if their real estate career didn’t end up working out. But they won’t need to because they are killing it with their transactions, too!

The best social accounts we saw were consistent in more than one category and were not afraid to post simple one-to-one videos when they had the right topic to talk about.

Peter does an amazing job at balancing high production videos and simple video! He not only has a Netflix show called “Stay Here,” but he also has a simple video vlog full of educational content for his following. He is regularly posting content on all of his social channels and he has an extensive amount of content on IGTV. Peter understands that quality and variety is key with social media video, ranking him high in this category.

See all the winners HERE!

Monday Mantra - Your Financial Enema For 2019

What on earth do I mean by this? In short, it’s the ability to look back on what we have done this year, what we have spent money on, what has worked and what hasn’t worked. This is essentially tracking your finances.

It’s an ever-evolving market that continues to change, and as business professionals, as CEO’s of a small company, this is basic stuff that will hopefully help you grow your business.

What I would suggest is to take out a pen and paper, go back through all of your credit card receipts and make a note on everything you are spending on your business and what you have allotted funds for.

Then, go back through your client list and all of the deals you’ve made. See how you made them; were they referrals, did you get them through your social media, networking, etc. See where you have done the most business.

Where I’m going with this is the numbers never lie, but they always change and evolve. This is where you win though because you can see what not to do that isn’t working, so you won’t keep wasting time.

Here is the crucial tip though- Take some of the money you allot for things that are working and put it into something that you think WILL work. This is a way to predict trends and get ahead.

We have to call ourselves out on our shit and be honest about what the numbers say and the work we are putting in. When we evolve, we win, and when we don’t, we die.

As of right now, the reset button has been hit, and the real estate industry has completely changed forever. Like I have said for a long time now, it’s all about you and your narrative.

Think of it this way- All of your clients are on social media. They are already there and a captive audience, so use the forums. Through written word, audio or visual showcase your voice. If you aren’t quite there with your confidence or unsure of what direction to go, you can get help with your voice if you are struggling. There are endless amounts of people out there who you can hire hourly to help you establish your digital identity.

I’ll end with this- Most people don’t like change. I happen to be one of those weirdos that love it, but what I want you to do at least is embrace it.

To recap- Go through your numbers, lay it all out, see where the deals came from. And most importantly, take some of the money out of what has worked and deploy it into strategies that you think will work. Commit to something that makes you uneasy and go for it. It’s all about evolving.

Let’s face the New Year and start it based upon faith in yourself and your digital identity. There is nothing to fear, as we are incredibly fortunate to live where we do and have the endless opportunities that we do.

Thanks for watching and being part of the rebellion

Pete

BACKSTAGE PASS - Netflix Manic NYC Press Tour

I’m delighted to give you this inside scoop into my first ever press junket for ‘STAY HERE’ on NETFLIX, which was in none other than my favorite (east coast) city, New York! 

I wore my sharpest suit and lucky reds (fav red sneakers for those of you who don’t know).  First stop, Build Brunch on AOL!  The gang was amazing.  We shared the ins and outs of ‘Stay Here’ and took some rather fun and festive group shots. 

Next stop, I braved the brisk weather and got to catch up with a guest we had on the NYC episode of the show, Gordy Jackson.  It was great seeing him and also great getting the excellent news of how incredible his property is doing on Airbnb.  It truly warmed my heart to know that some of my guidance and expertise truly helped someone.  I only hope that I can be of service to more and more folks out there down the line. 

Then on to Yahoo Finance!  Kennedy couldn’t have been nicer or more interested in what I had to say, which was such a surreal feeling I must say.  I thought the lot of the interviews went smashingly and I hope you all agree. 

On my way back home, I thought there was no better way to top off the whirlwind of a trip than to stop in Times Square!  I couldn’t have been happier to visit the always-bustling city and have the opportunity to talk about ‘Stay Here.’   Thank you New York!

Thanks for all of the support and for watching

Pete


Monday Mantra - Nothing Else Matters But Making You The Brand

This is a topic I have been incredibly passionate about for years.  And now we are finally at a point where there is simply no denying it’s all going to come down to who you are in the digital world.  I’ve always said this, but with technology in the driver’s seat and the change in the market looming it’s even more important than before.

 An advocate is someone who influences someone else and has their best wishes at heart.  I’ve steered clear from the term “influencer” since it’s so buzzy, but advocates and influencers are essentially the same thing.  And right now, influencers are running the show.   

This is the end of passive careers and for people who don’t have an identity online.  Millennials rely heavily on influencers to get their information to make decisions. 

 The ground has shifted and there is a whole new generation of people who are going to be buying.  Millennials are the biggest group of buyers and seller and will be for a while, so get to know them.  We must evolve at the same time.   

Let’s talk about how to find a niche.  Try it all!  It took me a really long time to get to where I am and how comfortable I am with it.  Ask yourself this- What part of the industry are you great at?  Write down the top 3 things, then get in tunnel vision mode and go after them hard.  If you don’t know what your niche is... go out, experiment and find it.  Just keep trying until you do and then go full speed ahead. 

#1 thing to be successful is- work ethic.  It comes down to this simple fact… In every moment you’re either moving closer to your goal or moving further away from it.  There is no in between.  If you outwork em’ you’re going to get ahead.  If you grind it out, you will get ahead of the vanilla masses and then it’s up to you to find the last bit of fairy dust to push you over the finish line. 

So, work hard, but also don’t be afraid to take chances.  Something I always found paralyzing was caring about what people thought about me.  I learned really quickly after keeping my mouth shut and my head down and being just like everyone else AND miserable… that people actually like strong opinions.  I learned to speak up and I stopped worrying about what everyone thought about me.  So, the only guide to your destiny should be you and you should only care what you think.  Don’t rely on anyone else to propel you. 

If you’re not on social, if you don’t know who you are, if you don’t find your niche, you are dead in the water.  This is it.  We are in a generation that want and value influencers. Embrace it. 

Thanks for watching and being part of the rebellion

Pete

 

 

'Passive Airbnb' Article: A Malibu Blunder: Stay Here Netflix Series Continues To Impress

By Sam

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Since the Stay Here Netflix exclusive series hit the home screens, the short-term rental industry has been on fire. Now is the best time to consider investing in Airbnb Arbitrage while the iron’s still hot.

Episode two focuses on taking a Malibu beach house disaster and turning it into a dream getaway. If you haven’t seen my previous “Stay Here” episode review, check it out here. There’s more to come if you guys like these reviews, so let me know by leaving a message in the comments below!

WARNING: There will be spoilers for Stay Here Netflix Exclusive Season One: Episode Two

Surf’s Up, Profit’s Up

Malibu, California is a year-round famous beach town up the coast from Los Angles. It’s known for its celebrity homes, surfing, and beautiful beach view. Currently, there are around 300 single-family residencies available on the market, bringing in about $40 million a year. This averages about $1,000 a night!

Guests will pay big money for a luxury experience, especially if it involves a hot location where celebrities can be seen at the beach spot next door.

The place that Gen and Peter singled out this time around is a home that they described as “Crooked Teeth on a perfect smile.” This poor beach house is in the perfect neighborhood with a great ocean view. However, the outside looks incredibly beat up, the front fence is crooked, and the inside advertisement pictures were dark and overly cluttered.

All in all, the location is mind-blowing. Even if the rental currently lacks, that’s something that can always be fixed up later. The location around your listing is out of your control. Scouting out the site to your potential property will make or break your listing.

The Big No’s

My favorite part of the Stay Here Netflix episode isn’t the end product, but seeing everywhere the listing does wrong initially. This is because there’s so much to learn from in these episodes.

The Malibu beach house is currently owned by a widow, and since her husband’s passing has unintentionally let the place go. She wants to live in the beach house for six months out of the year while renting during the rest. However, in its current state– it hasn’t had a single guest.

Here are all of the opportunities to learn from:

  • Problem: The front gate of the house doesn’t close. This is a HUGE security issue.

    • Solution: Personally, I enjoy using Keyless Locks. They’re great for safety, and remove the risk of your guests losing their keys.

  • Problem: The Deck Size isn’t being utilized.

    • Solution: Determine what areas of your listing are the main cornerstone. When you have a beach view as your backyard–  use it.

  • Problem: The rental space is too personalized. While the widow wants to live in the listing for half the year, guests may feel uncomfortable being around personal clutter or family photos.

    • Solution: Have personal areas of the house that you block off from your guests. Or, create a list of items to store away when you’re not currently living in the listing.

    What Is Luxury?

    Guests searching for a luxury experience are willing to dish the cash but have a certain level of expectations. The difference between spending $200 and $1,000 a night, is that at the higher price point the guest is expecting all of the work to be done for them. This means you can’t cut corners. I have a Superhost checklist that is affordable and has been a vital part of my success as an Airbnb Host.

    In the kitchen, this means having proper appliances, large countertop space, and leaving some water, white wine, or champaign for your guests in the fridge. In the bedroom, this means soft sheets, comfortable robes, and fresh premium towels.

    With the profits in a short-term rental situation being directly related from heads to beds, the more places you can convert into a bedroom the better. This also allows for multiple guests to share and split the cost of a luxury experience.

    For example, Peter estimated that this Malibu beach rental could make it at $1,500 a night, 22 nights a month, and gaining a profit of around $33,000 a month! But, with two bedrooms in the listing, a couple can split the price in half! Short-term rental pricing is all about making a living location both luxurious and affordable. It’s a balance!

    The Design of Stay Here Netflix Extrodinare

    Gen truly outdid herself this time around. From moving the locations of doors to giving the entire outside of the beach house a new look– it blows my mind how much the design of a listing can truly impact your profits.

    The main problem list with the Malibu beach house included:

    • Clearing out the clutter in the kitchen.

    • Moving doors to better suit the flow of the room.

    • Expanding the countertops and expanding the kitchen.

    • The need to create the optimal ‘Social Media Moment.’

    In order to get some true Malibu flair, Gen and Peter head to the Malibu design center. The expert at the store describes the Malibu lifestyle as casual, contemporary, and beachy. No animal products are used for furniture and the main color is white. The natural color pallet of Malibu furniture is drawn from the natural setting of the ocean.

    While it’s easy to that that more expensive = more stuff, this is far from the truth. It’s better to spend money on fewer items that are of a higher quality.

    Slipcovers are definitely your friend when it comes to furniture. Not only can they easily match the color of the room, but they’re incredibly easy to wash and take care of between guest visits. While white may be an intimidating color for stains, it’s also incredibly easy to clean. Just keep a bottle of bleach handy and you’re golden.

    Another great design choice made by Gen was to paint the outside a darker color. This was a technique also used in the first episode of the Seattle houseboat. While the darker color helps to hide imperfections, can everything be solved by painting it black?

    Peter’s Social Media Moment

    On the marketing side of the Stay Here Netflix episode, Peter’s focus was to create the perfect social media moment through the pictures of the listing. He chose two hanging chairs to place on the outside deck and knew they would be a golden opportunity.

    Hosting is learning how to nurture and deliver first impressions. You’re trying to anticipate the guest’s psyche through staging and smells. Offering a questionnaire before they book allows you to get to know them and their experiences.

    Peter explained further that is he saw the chairs while in London, trying to find the perfect Malibu experience with the ocean out in front– the first thing he would want to do when arriving in California is to sit in one of the chairs.

    Would You Stay Here?

    Every business has a story, operations, design, and planned experiences. The more that you learn how to anticipate and meet the needs of your guests, the easier the job becomes.  Not to mention, creating experiences that help to invoke memories only encourage great reviews and positive word-of-mouth feedback.

    Do you think you have what it takes to have a Malibu beach house rental of your own? What did you think of this episode?


    READ FULL ARTICLE HERE

FOX BUSINESS: Netflix’s ‘Stay Here’ Host On How To Make Money Off Of Short-Term Rentals

It was an amazing evening talking with Kennedy over at Fox Business about ‘Stay Here’. I stepped it up a bit and even wore a collared shirt under my usual jacket for the occasion.

Somehow, we covered a crazy amount of topics in just a mere few minutes; We got into some of the most important tips on how to run a super successful Airbnb business, how it all really works, what people are doing to forge their own way in the booming industry and how the world is evolving around it.

Watch the full interview HERE! I hope you enjoy and thanks for watching

Pete

Yahoo Finance – NETFLIX’S ‘STAY HERE’ STAR PETER LORIMER On The Real Estate Biz

WATCH FULL VIDEO HERE

What a cool experience for me to have the chance to be a guest on Yahoo Finance, which is a slight departure from my usual interview outlets.  AND… what an intro they gave me!

We got in the thick of it straight off and jumped right into my thoughts on the truth about the current housing market.  I said that as a whole, I think it’s taking a breath right now and waiting to see what’s going on politically and with the stock market in the months to come.

We also got real about where Airbnb fits into the hospitality space and even looked at a chart that Netflix provided, which showed the leads of shows IG followers before and after the premiere of their show on the streaming platform.  What we found was quite interesting! 

Tune in to get all the rest of the interview nuggets here!

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SUPERHOST SUPERHEROES - Greetings, Greeting

Greeting your guests is an art form.

Its one of the most crucial parts of being a short-term rental owner.  First and foremost you need to know what type of guest you have staying at your property.

Some people want all the bells and whistles with a whole concierge experience and to know all the ins and outs of the property.  Other people just want a hello, and a quick squeeze of the hand and some people don’t want to be greeted at all!   All people want to know you are available though.   That’s of the utmost importance.

The trick is to learn what your guests want ahead of time, so you don’t over-step or under-step.  If either of those things happens, you will get bad reviews, which equals bad time for your property.   Reviews are after all your “lifeblood.”

So, simply email your guests, ask them what kind of greeting they would like and then go from there.  It’s as simple as that. 

Just remember to always let your guests know that you are always available, so you over-exceed expectations, which will make you go from a host to a superhost! 

Thanks for watching

Pete

Coeur d'Alene Article: RIGHT AT HOME: PREPARING A SWOON-WORTHY VACATION RENTAL
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By KIM COOK

If you're thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what's a turnoff.

For starters, amenities and cleanliness matter.

"I would have loved better sheets and towels as well as decent soap and amenities," says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.

Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.

A host in Los Angeles whose home is popular with young families stocks kids' books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.

Focus on potential guests' comfort, both in your decor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.

He has teamed up with interior designer Genevieve Gorder on a new Netflix series, "Stay Here," in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.

"Massively bad for repeat business is dirt," he warns. "After every guest there needs to be a cleaning plan. Look at this as an investment in your business; if a restaurant is dirty you'll never go back, and it's the same with short-term rental."

Gorder notes that everyone has different standards for tidiness, so it's best to go pro. "It has to look, feel and be CLEAN," she says. "That means having a professional service handle your rental before and after each guest checks out. Your reviews will skyrocket and that's worth its weight in gold."

Get rid of stained or worn carpeting, refinish wood flooring, and lay fresh tile or new rugs. Provide several good mirrors, as well as storage, and a folder or notes on how to operate things. As Lorimer points out, "the last thing any guest wants is to try and figure out how to use the TV remote or turn the ceiling fan on and off."

Consider including "insider" suggestions for what to do and where to go in the area. Displaying some local photography or artwork might pique curiosity and help you build a relationship with nearby shop owners too.

Lorimer suggests drawing up a calendar of fun local events and posting it with your listing. Consider an incentive gift for longer stays, like a gift certificate for a local restaurant, or lift tickets at the ski hill.

Gorder warns against the "junk drawer" effect, where owners try to save by kitting out their rentals with dated furniture and hand-me-downs.

And keep the decor relatively neutral.

"Owners tend to decorate for themselves and how they live instead of for their guests," she says.

"Home is in many ways a reflection of our most intimate selves. When you turn a property or a room in your home into a short-term rental, it's time to shift your thinking." The key is finding a balance: a space that's neither too personal nor impersonal.

Renters differ about how much personal style they like in a space. VanderKloot enjoyed an array of vintage radios displayed on a shelf in a Michigan home, but appreciated not having kitschy decor in a rental in New Orleans. "The Scandinavian interior in that rental was a perfect counter-palette to the excess of (the city)," she says.

In an apartment in Copenhagen, New Yorker Darby Drake says she would have appreciated some personal touches. "What turned me off most was how bland everything was. It didn't quite feel 'lived-in,'" she says.

Invest in a standout piece or two, if you can. Drake fondly recalls a big, comfy, cowhide lounge chair in a different Copenhagen rental, as well as another great piece: "There was this massive gray bean-bag lounger that was wonderful. After a long day exploring the city, it was great to be enveloped by it."

The lounger wasn't shown in the online photos, Drake says. And that could have been a missed opportunity.

"The No. 1 reason for guests not booking is bad marketing," Lorimer says. Cell phone photos won't do. "A professional photographer must be engaged, and the whole area needs to be designed or even staged so that the lifestyle is being sold every bit as much as the accommodation," he says.

"Think of short-term rentals like online dating. If you take bad pictures and/or don't dress up for the shots, you just get swiped and forgotten."

Take seasonal photos of your yard or nearby attractions, he suggests, and change them online accordingly.

Consider, too, a well-stocked snack cupboard, some unobtrusive but pleasant home fragrances, a first aid kit, and perhaps some chilled beverages in the fridge upon arrival; small, thoughtful details make even the most modest space welcoming.

"It may be your guests' first time in your city or town," Lorimer says. "You may not physically be there, so anything you put in your rental is acting as guide and host. Anticipate what they'll need before they know they need it. That's the key to a happy guest."

READ FULL ARTICLE HERE


AOL BUILD BRUNCH SERIES – Guest Appearance

I had a blast at the table chatting with the gang over at BUILD BRUNCH; a fantastic live interview show focused on influential personalities speaking to breaking new & hot topics.  I was delighted that they asked me on as a guest!

The five of us sat down and did a deep dive into ‘Stay Here,’ where we covered the ins and outs of the show and much more.  We discussed mine and Genevieve’s wild horse ways and cohost vibes, my favorite place on the journey, the biggest hurdles in filming the show, granny couches, my shift from music to real estate, my knack for knowing the next big trends and I may even give some stock tips along the way. 

Be sure to tune in to get the full interview HERE

Peter

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#MondayMantra – Your #1 Asset in the Economic Shift

Everyone in real estate at the moment can sense a shift.  It’s nothing to be worried about, but what we need to do is adapt and evolve based on the change coming.  


We’ve all had it really good for a decade now, since 2008 after the crash, but good times cannot go on forever, unfortunately.  For any economic system to function there has to be the natural ebb and flow.  We have had a phenomenal run, but it’s about to change.  How much?  We’re not sure.  Houses are getting reduced and spending more days on the market, so that is a clue.   


Next year the market is going to shift to those who can procure business out of the air and not just stumble on deals like it’s been this past decade.  


We’re at the benchmark in the market where a change is coming.  It’s going to be a leaner time.  Those of us who have the skill set and old school techniques can still flourish though.  


Something to consider… “PNS”- (a phenomenon)- the Priority of Neck Saving. The corporate mentality of when shit hits the fan then the top people scramble to save their owns necks first and then people at the bottom of the chain find out last. 


Here is where the indies can take the reigns and run.  Wouldn’t you want to work next to the guy who has everything to lose, in order to succeed, and follow his lead?  I know that is where I’d want to be.  


This leads me to the perception of the public.  The common person cannot tell the difference between brokerages, but they can tell the difference between individual agents.  This is the time for you indies out there to charge and pounce on the confusion in the market. 


What is the #1 asset in the economic shift?  Self-promotion! 


If you don’t blend in, you stand out! 

Top 3 Tools to flourish in this shift (of course you still have to do all the grunt work; prospecting, sit open houses, etc.)

1-Social Media

2-Social Media

3-Social Media


Use the internet as your own personal PR company to flourish in this changing economic climate.  


Thanks for watching 

Peter

BRAND NEW – BACKSTAGE PASS – How To Rave At 7AM In San Francisco

On my last morning in San Francisco, for the Inman Real Estate Conference, I decided to really go out with a bang… My mate Jessie Beaudoin coaxed me into going to a Daybreaker Morning Rave on a boat. This one wasn’t like the old ones though, as they swapped out drugs and drink for yogurt and yoga!

I honestly had no idea what I was getting myself into, but ended up getting the full monty. Unbelievable things occurred on the water that morning. While there, I got to rub elbows with some of the most super lively and fun partygoers I’ve ever seen.

Truth be told, I hadn’t experienced such energy, atmosphere, and an overall amazing vibe since I was in Ibiza. It goes down as one of the most unexpected and incredible experiences I’ve had so far.

I was sad to go, but kept the glow of that glorious rave with me when I headed back to reality.

Thanks for watching and being part of the rebellion

Pete

REALTOR.COM Article: How to Make Big Bucks on Airbnb: Vacation Home Secrets From the Netflix Series 'Stay Here'
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READ FULL ARTICLE HERE

Don't you wish your home looked so dreamy, you could make money on Airbnb if you rented it out? A new Netflix series, "Stay Here," can show you the ropes.

On the series, designer Genevieve Gorder and real estate broker Peter Lorimer show homeowners how to prepare properties to make a killing on short-term rental sites such as Airbnb.com and VRBO.

Sure, you can put clean sheets on a sofa bed and make a modest side income letting travelers crash in your den. However, if you want to make a serious profit off your rental and have it booked every night by return visitors, you have to go the extra mile.

And the proof is in the bookings. For the first season of "Stay Here," Gorder and Lorimer revamped a number of properties—including a houseboat in Seattle, a vineyard cottage in Paso Robles, CA, and even a former firehouse in Washington, DC.

Every property they touched has ended up booked solid clear into next year, with rental income that has "doubled, tripled, even quadrupled," says Lorimer. "It's surpassed even what we estimated on the show."

So whether you're hoping to drum up more business for your own short-term rental or just want your home to look like it could, check out this advice from Lorimer and Gorder to get more of a vacation hideaway vibe in your own home.

'The bed is the throne of the house'

"No matter how beautiful everything else is, if they can't sleep well, guests have a bad experience, give you negative reviews, and will never return," Gorder says. "So make the bed clean, white, and high quality. Invest in great sheets!"

But isn't white almost impossible to keep clean?

"It's actually the most forgiving of colors," contends Lorimer. "If it's high-quality, you can bleach it again and again. And it doesn't fade in the sun or the washing machine, like most other colors do."

The hosts suggest using a cozy throw on the bed for color and texture.

Create a unique welcome basket

"Anticipate what your guests need before they know they need it," suggests Lorimer. That means stocking the fridge with bottled water. Plus your guests will swoon if you provide a goody basket filled with local delicacies, beyond "just granola bars and salty snacks."

Gorder suggests spending as much as "10% of the price of a one-night stay" on the goody basket, and to make sure the contents are directly connected to the area.

For example, the goody basket for the Seattle houseboat contains smoked salmon and locally grown apples; the guesthouse in Brooklyn comes filled with brilliantly colored bagels from a nearby shop.

Pick a 'theme experience'

Guests will pay extra for "theme experiences" corresponding with the location.

For instance, since the property in Paso Robles was located on a vineyard, Gorder and Lorimer helped the owners put together a vineyard tour/farming experience that include tending grape vines and riding on a tractor. And in Austin, TX, they put a brand-new, fabulous barbecue in the backyard and came up with a professional griller who could come over to help renters use it.

Purge personal items

Similar to staging a home to sell, you should remove all personal items—e.g., photographs and mementos—from the premises.

As Gorder points out, "Wouldn't you find it creepy if you checked into a hotel and there were family photos hanging around? Remember that it's not about you anymore. It's about style, geography, and comfort."

She advises replacing personal items with accessories unique to your geographical location—a jar of shells if it's a beach house, or colorfully painted oars if you're near a body of water.

Never take the listing photos yourself

Once you have your property decorated and ready to list, Lorimer says, "It's absolutely essential to hire a professional real estate photographer to best present your property in all its glory.

"You should get a return on that investment within the first month," he says.

Create a social media footprint for your property

The first step is to "decide on a simple, descriptive, and memorable hashtag," Lorimer says.

Do not go with the plain and obvious, like #1BRRentalNearSantaBarbara, he says. "Pick something more fun and descriptive, like #ArtistHideawayInOjai.

"Then use that hashtag on the property's own Twitter account, Instagram account, Facebook page, and website," he advises.

Be sure to post some gorgeous photos as well, he says, and "encourage guests to post photos of themselves in your place using your hashtag. It's free advertising!"

Keep your short-term rental clean, clean, clean

"There is no such thing as too clean," notes Lorimer. One mucky dish or soiled towel can result in a bad review, and "that's extremely difficult to overcome."

"Clean is the first impression you want to leave when they step in the door," agrees Gorder. "If it looks bad, or smells bad, you've lost them."

Find all episodes from the first season of "Stay Here" on Netflix.