Posts in business motivation
Top 4 Secrets of Real Estate Mega Agents

Want to be a mega real estate agent? Let's start with a fundamental truth. This truth has always grounded me in my real estate career: be of service. It always comes back to this, friends. Put yourself last and put your client first.

This good work daily battles four vicious enemies. Fear, self-righteous indignation, and expectations claw at us almost hourly throughout the day.

Which one of these enemies do you battle with the most often?

Thanks for being here and for being part of the rebellion ❤️ Pete

Netflix Real Estate Star and Super Agent is Changing the Game. An Interview with Peter Lorimer | Top Agents Playbook Podcast with Ray Wood

Fewer agents, more marketers. That's what Ray Wood and I chatted about. (Among many other things.)

How did it all begin? I knew it was time. I knew I needed to jump all in. And, soon, I knew I had to do it my way. By that, I mean creativity over corporate. I'm not driven by money, I'm driven by goals.

My formula for success: never sit still. Always strive to evolve--however incrementally.

I grew my trend-spotting muscle (and you can grow yours, too). It started in music as I obsessed over the nuances of EM. And now today, I watch endless videos and follow all the big names in real estate and marketing. I drink from the firehouse of knowledge every day.

My big prediction for the real estate industry: It's either corporate, traditional, or boutique brands. In the next 5 years, it will be the day of the boutique and the super-corporate.

You are the brand. Marketing, branding, and prospecting. It all comes back to trust. And that happens in person.

This was a good one y'all. Listen in for more.

Thanks for being part of the rebellion and for being here ❤️ Pete

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Increase Your Short Term Rental Income | Yvonne Kandi Radio Podcast

Chatted with Yvonne Kandi recently and we covered my past, present, and my top tips for short-term rentals.

As a kid, we had three options (basically). Sports, crime, or music. I chose music - had a path there. In the mid-eighties, I was in a night club at 14. I discovered my muse there, one of the loves of my life - house music. I dropped out of high school and ran straight towards that and did it for around 16 years.

After a decade and a half, I needed my next move. Seeing Los Angeles as a lucrative market for property investing, I started investing in properties in areas that I thought would pop. As I invested, my music + creative tribe began to reach out.

I dove into real estate, and we've gone from 2 agents to 200 agents.

Tips to increase your short-term rental income:
✨ FIRST, investors, buy properties in AirBnB-friendly cities.
✨ Your guests' experience is paramount. Anticipating what they might need will directly correlate to amazing reviews, and in turn, results in a better ROI. Good practice to do this - send a questionnaire a week before they arrive.
✨ Don't look for the cheapest way to do stuff, look for the best way to do stuff.

Give it a listen for more! Thanks for being part of the rebellion and for being here ❤️ Peter

Individuality is the Key to Success | Agents of Compass Podcast

Ivan and I had a candid conversation on Agents of Compass. I get pretty stoked when I talk about things like authenticity, boutique real estate, social media, and staying out of expectations. We covered all of that and then some.

Starting out in real estate was brutal (I'd been licensed for about 5 years before I even tapped into some big name clients). One of the best things I ever did for myself and my career was divorce myself from expectations. I learned to bust my ass and not worry about the results. I figured out how to do that and have never looked back.

Social media brings me about 90% of my business. Social media = prospecting. First and foremost, you must be authentic. Reality check, friends. People will ALWAYS smell bullshit.

The only thing worse than not doing social media is doing vanilla social media. That tells your consumers you don't care, and they'll move on to someone who does. The resurgence of boutique real estate companies (and other companies) is a rebellion against vanilla.

Other points from this episode:

  • Individuality. All agents need to take charge of their own digital identity.

  • Toxic clients. I don't want to work with people that don't want to work with me. I'll never compromise who I am to work with someone.

  • Trade secrets. Knowledge is never, ever owned. It's borrowed, and it's our duty to hand it off.

Give this podcast a listen and get fired up with me about staying uncomfortable, authentic, and out of expectations.

Using Your Spiritual Compass to Succeed in Business | Pete Lorimer Mantra

Business and spirituality can co-exist, and here's my take on it.

👉 Steven Covey coined the term "abundance mindset" and it's something I live my life by today. I didn't use to. As a boy growing up in England, I learned to live by the scarcity theory: There's not enough money, jobs, etc., to go around... so I have to get MINE.

Abundance means there's MORE than enough for everyone on the planet. To share, without anything being removed from them. I really didn't hear much about this theory growing up, in the music industry, and in real estate.

It's a pretty wonderful thing. It took me a moment to adopt and I was fearful in the beginning. However, I've discovered something amazing: the more I give away, the more returns.

👉 We can't carry around resentment. Resentment is toxic, EVEN if it's "understandable" to some. If someone harms me, it's understandable, in this world, to harbor resentment. But I see it like this: resentment is a poison that I DRINK and then hope someone else dies. I counteract resentment by practicing something -- if someone wrongs me, I literally wish them every success in the world.

👉 I need to offer something in order to get something. What am I willing to give and what am I wanting in return?

Pinpoint what you want. I used to write down everything I wanted in my life in my little moleskin. I then wrote a contract. I said, for my part, I will give away anything and everything I know to anyone who wants to listen. In return, I'd like to hit these goals.

Four years later, I realized I hit all of them.

👉 You need to know that you deserve to succeed. We have to visualize our dreams and our goals. It's weird and it works. We must remain consistent with this. Keep your goals and dreams in your mind. It works if you work it. Remain in action and keep your dreams at the forefront of your mind.

Taste your dreams.

Here's how the universe rewards this: When you keep putting in the effort, the universe will hear it, and she will put in your hands what you need (not necessarily what you want).

Give away everything. Dinner always tastes better with friends.

Thanks for being here,

PL

How to Obtain Life Goals - The Roadmap | Peter Lorimer Mantra

It's not all about the hustle or grind. It's about LIFE. I'm interested in working to live, not living to work.

Here are my tricks for maximizing my time and getting the most out of it:

4:30: ⏰ wake up. I HATE waking up this early. But I do it.

5:00-6:00 am: I plan my entire day. Tip: I outsource tasks such as laundry, groceries, etc. to maximize efficiency.

6:00-7:00 am: Gym

7:00-8:30 am: Prospect. Every 👏 Single 👏 Day 👏

8:30-10:00 am: PLG emails

👆That's it friends. I bank my hours. I get up at 4:30 am and start my day. Think about it... I've worked half a day before the work day starts. If you add that extra banked time up, you've worked an extra 2.5 days a week.

What can you do with that extra time? Whatever you want! Use it to get more work done, or use it to do what YOU want without feeling guilty.

I'm not interested in watching my life blow by because I'm working all the time. I'm also not interested in becoming wealthy at the cost of someting else.

My extra chunk of time in the morning is how I obtain my goals. It gives me an extra day or two. It's how I get ahead, and it can help you, too.

Thanks for being here,

PL

#MCCLive with Alyssa Hellman & Peter Lorimer

I recently spoke with Alyssa Hellman on #MCCLive about my Stay Here experience.

The first day of shooting, we were on the set in Washington D.C. I was pretty nervous. I expected maybe a little coaching... NOPE. And here's what I learned from that: trust your gut and what you know. Put differently: You're a professional, PROFESS! This goes back to confidence and not listening to the voice of fear. Let your actions speak for you. Sometimes, when you're thrown into the fire, you have no choice. Sink or swim.

Television is really hard and there are really long hours. It's complex, I love it, and there's definitely more coming in television for me-- but real estate is a tough industry to leave and I'm happy to be here.

Thanks for being part of the rebellion and for being here ❤️ Pete

The Art of Work-Life Balance | Pete Lorimer Mantra

The entrepreneurial wave that's taken over tells you to work from 6 am to 11 pm every day. Not me.

For me, my personal life is enhanced by my professional life - and vice versa.

Goals outside of work fuel my work. I work long hours so I that I'm able to create memories our family can look back on. I don't want to be counting $100 bills when I'm old, I want to be watching these stupid videos I created of my family making wonderful memories. That's my big WHY.

I'm giving you permission to have a "why" that's outside of business.

Tips on handling work so you can carve out time for YOU:

BOUNDARIES. This one's number one for a reason. When you work for yourself, you feel like you are always on call. But that's not true. If a client texts me after hours, I respond and say I'll get back to them tomorrow. They appreciate the response and my family appreciates the attention.

Calendaring. I calendar everything. This gives me sanity, removes chaos, and allows me to know what I should be doing at each and every moment. On that note, start work at the same time every day. I start at 10 am every single day - no matter what. This is massively important.

Say no. If a client calls you at 8 pm at night or 8 am in the morning when you've planned something for yourself or your family, say "I have an important family event I can't miss, I'd be happy to go at a later time (and you can even give them times to choose from here)." Again, as long as you always respond, your client stays happy.

Prioritize your day. What's your time worth? Real estate agents try to do everything, and that's just not possible. Delegate!

Don't use your office as a crutch. Your dining room is the best office in the world. There are no distractions. At the office, there's meetings, chatter, etc. These things can all be great, but they can also be a time suck.

Overcome procrastination. How? Just do it! Just do it right then and there. If you have the ability, do it now. If it's on your list, do it in the order that it's in.

I challenge you to write down a goal. It can be a vacation, an experience, or tickets to a show--meaningful stuff. Write it down. So that when you look back at your life, you think "that was awesome." We have to do things outside our industry.

This world is a beautiful, fat, juicy place full of jewels and I want to consume as much of it as I can.

Thanks for being here. ❤️ Pete.

Joe Fairless Podcast | From Successful Producer To Successful Real Estate Investor & Agent with Peter Lorimer

I recently had the opportunity to chat on Joe Fairless's podcast, Best Real Estate Investing Advice Ever. We spent time talking about how my background in the music industry influences my success and choices in real estate.

As most of you may already know, my background was not at all real estate. I became a record producer at age 16. When you're a DJ, you have to know what's going to move the floor. When you're a record producer, you have to know what's going to move the floor a year from now. My ability and training in technology and trend-spotting have turned out to be extremely helpful in real estate.

My approach to real estate has always been driven by technology and social media.

I think what separated me from new agents, in the beginning, was work ethic. In the music industry, you put your heart and your soul and your life into something that may never see the light of the day. You have to outwork everyone else in the room.

But the cornerstone of my success was due to the fact that I was okay with taking risks when it came to social media. I didn't have someone else craft my digital identity, I made myself the brand. When I was a record producer, one of the biggest hits I ever had was when I did a project just for me. I created something that I loved and didn't care what others thought about it. So in social media, I haven't pandered to anyone. We have always danced to the beat of our own drum. We look for white space, for opportunity.

The real estate world has absolutely reset. We are currently watching the end of an era. If you aren't crafting your own digital identity-- you're dead. You can NOT leave it up to your company to do that for you.

If you don't blend in, you stand out.

Thanks for being part of the rebellion and for being here ❤️ Pete

Netflix Famous - Sarah & T - The Professional Vacation Rental Manager's Podcast

Everything I do has a niche. It's just how I do business. My work on Stay Here was born out of that. In this podcast with Sarah and T, I chat all about the show. How the Airbnb owners were chosen, the behind-the-scenes renovation process (cue jaw drop-- it took 4-5 days for each rental) and my top tips.

We talked a lot about photography and video: Photography and video are the differentiators--ESPECIALLY in short-term rentals. That's why I brought my own photographer on the show. I knew if my photographer took the pictures, we'd have continuity.

Here's the difference between short-term rentals and and traditional real estate, if you spring for a photographer, you'll see the return because your photographs are EVERGREEN. You can create a narrative with your photos that you can use for years. And once the photos have a narrative, people pause.

Take care of the narrative. My number one tip for this: know your audience.

Thanks for being part of the rebellion and for being here ❤️ Pete.

Speaking at Gary Vee's Agent 2021 / Pete Lorimer Vlog

I recently attended and spoke at Gary Vee's Agent2021 conference in Miami. Now, I try to make it to several conferences a year--and this one was different. And I'm not just saying that because I sat on the stage.

After waking up at 2 am (😴) and making my way to Miami, I was full of adrenaline and excitement. The conference took place at the Dolphin Stadium in Miami-- where Gary, his business partner Matt Higgins (you may recognize him from Shark Tank), myself and some amazing professionals in this industry during the day took the stage.

The whole deal was about personal branding, real estate, and social media. I got the chance to chat with some fellow real estate pros and give them my two cents. I made copious notes and have been and will continue to share them with you all.

Friends, taking time out of your crazy schedule to make it to some conferences like this is HUGE. You HAVE to invest in yourself and your professional development if you want to take this seriously.

Thanks for being part of the rebellion and for being here ❤️ Pete

The Art of Confidence | Monday Mantra

Today’s mantra is all about the art of confidence. What is it? How do you get it? And how do you use it? Believe it or not I once lacked confidence but through following the techniques I talk about here I managed to smash through my worries and forge ahead. I hope you get something out of this and thanks, as always, for being here. ❤️ Pete

DECIDER Article: Brett White’s Top 10 of Everything 2018
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I’m not going to spend the intro to my Top 10 of Everything going on and on about how awful 2018 was. That’s not what this space is for! It’s for celebrating the things that made me turn of Twitter (or turned Twitter into a magical land full of monsters and/or Brits in bespoke suits). In a twist I didn’t see coming, it was actually hard to narrow down this list to just 10 entries. Surprise, some good things did happen in 2018 and I didn’t even have room to mention all of them!

Honorable mentions: Andrea Barber’s Fuller House vlog, the rowdy puppets on Curious Creations of Christine McConnell, Alice Eve’s turn as a sadistic nightmare named Mary on Iron Fist, Parker Posey’s turn as a selfish nightmare named Smith on Lost in Space, the 1986 Zenith television I bought after writing a stupid intense piece about sitcom lighting, and the eternal style and fashion sense of Mr. Bob Newhart.

So without further ado, and without me further gushing about Bob Newhart’s love of fancy pajamas and patterned sport jackets, I give you my top 10 of everything from 2018.

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'Stay Here's' Palm Springs Time Machine

Netflix’s Stay Here checks off a lot of my boxes. Half-hour show? Stunning home transformations? A British guy in chunky glasses? My longtime fave Trading Spaces queen Genevieve Gorder?! But one short-term rental property on this show stood out from all the rest: the Palm Springs Time Machine.

I’ve seen a lot of home reno shows, from the TLC glory days of While You Were Out and Town Haul to HGTV’s current reign with Property Brothers and Love It or List It. Believe me when I say that this episode was a rollercoaster! I was gagged when I saw the lovingly recreated groovy interiors and aghast at the thought of Genevieve changing a single thing. I may have screamed at the TV, “Leave the time machine alone!”

But trust in Genevieve, because she saw the potential in this throwback palace and decided to double-down on the borderline egregious level of kitsch. The home came alive through that transformation, becoming even more of the retro hangout of my dreams.

Yes, I have looked into renting it.

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

THE MCWILLIAM TEAM: Interview With Peter Lorimer
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I had a blast talking with my mate and fellow social media machine Paul McWilliam.  The Aussie personality and I had a grand time and got the chance to touch on all sorts of fun topics; our stalker-ish admiration for one another, my music past, “ripping”, technology, how I got into real estate, the social media boom, video, my Netflix show, and so much more. 

 LISTEN TO THE FULL PODCAST HERE

“Adelaide Real Estate with Paul & Marie McWilliam. In this interview Paul McWilliam speaks with PLG Estates Founder and Netflix show Stay Here host Peter Lorimer. Topics discussed include the use of video in personal branding and real estate promotion. Real Estate Agent Vlog by Paul & Marie McWilliam of Adelaide Real Estate with Paul & Marie McWilliam.”

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

AGENT2021 - GUEST SPEAKER
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As all of you know, I’m a huge fan of the insanely innovative GARY VEE.  He is someone I look to as a mentor in Vlogging, which happens to be one of my passions.  After following his lead for many years and having paved my own path in the world of digital media, I now have the incredible opportunity of being a guest speaker at his conference, AGENT2021.  I’ll be joined by a multitude of other thought leaders.  Here is more information if you would like to attend.  I also highly recommend following Gary Vee if you don’t already!   

Here is some info on the event:

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17 at Hard Rock Stadium to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

CLICK HERE FOR MORE INFO!

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter