Posts in Vlog
Top 4 Secrets of Real Estate Mega Agents

Want to be a mega real estate agent? Let's start with a fundamental truth. This truth has always grounded me in my real estate career: be of service. It always comes back to this, friends. Put yourself last and put your client first.

This good work daily battles four vicious enemies. Fear, self-righteous indignation, and expectations claw at us almost hourly throughout the day.

Which one of these enemies do you battle with the most often?

Thanks for being here and for being part of the rebellion ❤️ Pete

Keynote Speech - Detroit C21 Exclusive | Backstage Pass | Peter Lorimer Vlog

I love Detroit and recently headed to this snowy (while I was there) city in Michigan, where I had the honor of being a keynote speaker for an exclusive brokerage event. I spoke on the most powerful marketing engine today, social media, and how it's still being underutilized.

Whatever your tribe is, you can cater to it. Find what you're interested in, and consistently put out engaging and valuable content related to it. Make this a priority, not something you'll eventually "get to later."

Think about it - as a business, you have the privilege of connecting with others on a meaningful level ALL while increasing your numbers. Don't leave this on the table, friends.

Thanks for being part of the rebellion and for being here ❤️ Pete

Keynote - Utah Relocation Summit - Backstage Pass - Pete Lorimer Vlog

I recently spoke at a conference in Park City about a very specific niche: RELOCATION.

When executives are asked to be relocated, relocation services (like Influence Relocation), step in and help find real estate agents to get the job done. It’s a unique direction that takes discipline.

So, everyone at that conference has picked a lane and is running hard--and that's where the magic happens. You gotta know your niche.

Like with my crowd, I appeal to the people I appeal to and I don’t stop, I post relentlessly. I create content for my sphere, constantly working to add value and then--I prospect, thats the magic formula.

Thanks for being part of the rebellion and for being here ❤️ Pete.

Speaking at Gary Vee's Agent 2021 / Pete Lorimer Vlog

I recently attended and spoke at Gary Vee's Agent2021 conference in Miami. Now, I try to make it to several conferences a year--and this one was different. And I'm not just saying that because I sat on the stage.

After waking up at 2 am (😴) and making my way to Miami, I was full of adrenaline and excitement. The conference took place at the Dolphin Stadium in Miami-- where Gary, his business partner Matt Higgins (you may recognize him from Shark Tank), myself and some amazing professionals in this industry during the day took the stage.

The whole deal was about personal branding, real estate, and social media. I got the chance to chat with some fellow real estate pros and give them my two cents. I made copious notes and have been and will continue to share them with you all.

Friends, taking time out of your crazy schedule to make it to some conferences like this is HUGE. You HAVE to invest in yourself and your professional development if you want to take this seriously.

Thanks for being part of the rebellion and for being here ❤️ Pete

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete

 

 

 

Backyard Fairy Bash - Charlotte’s 6th Birthday - Life & Times

I can hardly believe it, but somehow it’s Charlotte’s big day again.  6 down and many to go!  Even though the older the kids get the sillier I look doing these videos, I wouldn’t stop making them for the world, tutus and all. 

I couldn’t be more blessed to have such an incredible family and I want to make sure that we are all able to keep these memories fresh in our hearts for as long as we can. 

On this latest Lorimer birthday episode we had our very own fairy village right here in Studio city, thanks to my always-incredible wife, Cindy.  She did an amazing job with the rainbow cake, nibbly bits, decorations and more.  Charlotte and her little friends couldn’t have been more thrilled.  It was a magical day. 

 Thanks for watching

Peter

SUPERHOST SUPERHEROES – Create A Guide Book For Gold

So, what do I mean by this?

Well, imagine I’m flying in from a far corner of the world to stay at your place… I have no clue as to where anything is or how anything works. How does one get a cab or a pizza? How does one find the beach, the best restaurants?

I see this happen all the time in the review section. People loved the property but had no idea about the ins and outs of it or the area. If you create a guide-book for gold, you’re on your way to making sure your reviews are golden as well.

How do you do this? You can do it electronically or make a physical book, just be sure to map everything out.

Start with the house and utilitarian stuff; the cooker, microwave, gas, emergency services, etc.

Then, move on to the experience; recommendations of restaurants, clubs, activities, points of interests.

It ALL needs to be laid out in front of them! You can never give TOO much information.

And what is all of this golden information going to do? It’s going to turn you from host to superhost, which can help you to earn double!

Thanks for watching and being part of the rebellion

Pete

Monday Mantra - Your Financial Enema For 2019

What on earth do I mean by this? In short, it’s the ability to look back on what we have done this year, what we have spent money on, what has worked and what hasn’t worked. This is essentially tracking your finances.

It’s an ever-evolving market that continues to change, and as business professionals, as CEO’s of a small company, this is basic stuff that will hopefully help you grow your business.

What I would suggest is to take out a pen and paper, go back through all of your credit card receipts and make a note on everything you are spending on your business and what you have allotted funds for.

Then, go back through your client list and all of the deals you’ve made. See how you made them; were they referrals, did you get them through your social media, networking, etc. See where you have done the most business.

Where I’m going with this is the numbers never lie, but they always change and evolve. This is where you win though because you can see what not to do that isn’t working, so you won’t keep wasting time.

Here is the crucial tip though- Take some of the money you allot for things that are working and put it into something that you think WILL work. This is a way to predict trends and get ahead.

We have to call ourselves out on our shit and be honest about what the numbers say and the work we are putting in. When we evolve, we win, and when we don’t, we die.

As of right now, the reset button has been hit, and the real estate industry has completely changed forever. Like I have said for a long time now, it’s all about you and your narrative.

Think of it this way- All of your clients are on social media. They are already there and a captive audience, so use the forums. Through written word, audio or visual showcase your voice. If you aren’t quite there with your confidence or unsure of what direction to go, you can get help with your voice if you are struggling. There are endless amounts of people out there who you can hire hourly to help you establish your digital identity.

I’ll end with this- Most people don’t like change. I happen to be one of those weirdos that love it, but what I want you to do at least is embrace it.

To recap- Go through your numbers, lay it all out, see where the deals came from. And most importantly, take some of the money out of what has worked and deploy it into strategies that you think will work. Commit to something that makes you uneasy and go for it. It’s all about evolving.

Let’s face the New Year and start it based upon faith in yourself and your digital identity. There is nothing to fear, as we are incredibly fortunate to live where we do and have the endless opportunities that we do.

Thanks for watching and being part of the rebellion

Pete

BACKSTAGE PASS - Netflix Manic NYC Press Tour

I’m delighted to give you this inside scoop into my first ever press junket for ‘STAY HERE’ on NETFLIX, which was in none other than my favorite (east coast) city, New York! 

I wore my sharpest suit and lucky reds (fav red sneakers for those of you who don’t know).  First stop, Build Brunch on AOL!  The gang was amazing.  We shared the ins and outs of ‘Stay Here’ and took some rather fun and festive group shots. 

Next stop, I braved the brisk weather and got to catch up with a guest we had on the NYC episode of the show, Gordy Jackson.  It was great seeing him and also great getting the excellent news of how incredible his property is doing on Airbnb.  It truly warmed my heart to know that some of my guidance and expertise truly helped someone.  I only hope that I can be of service to more and more folks out there down the line. 

Then on to Yahoo Finance!  Kennedy couldn’t have been nicer or more interested in what I had to say, which was such a surreal feeling I must say.  I thought the lot of the interviews went smashingly and I hope you all agree. 

On my way back home, I thought there was no better way to top off the whirlwind of a trip than to stop in Times Square!  I couldn’t have been happier to visit the always-bustling city and have the opportunity to talk about ‘Stay Here.’   Thank you New York!

Thanks for all of the support and for watching

Pete


Monday Mantra - Nothing Else Matters But Making You The Brand

This is a topic I have been incredibly passionate about for years.  And now we are finally at a point where there is simply no denying it’s all going to come down to who you are in the digital world.  I’ve always said this, but with technology in the driver’s seat and the change in the market looming it’s even more important than before.

 An advocate is someone who influences someone else and has their best wishes at heart.  I’ve steered clear from the term “influencer” since it’s so buzzy, but advocates and influencers are essentially the same thing.  And right now, influencers are running the show.   

This is the end of passive careers and for people who don’t have an identity online.  Millennials rely heavily on influencers to get their information to make decisions. 

 The ground has shifted and there is a whole new generation of people who are going to be buying.  Millennials are the biggest group of buyers and seller and will be for a while, so get to know them.  We must evolve at the same time.   

Let’s talk about how to find a niche.  Try it all!  It took me a really long time to get to where I am and how comfortable I am with it.  Ask yourself this- What part of the industry are you great at?  Write down the top 3 things, then get in tunnel vision mode and go after them hard.  If you don’t know what your niche is... go out, experiment and find it.  Just keep trying until you do and then go full speed ahead. 

#1 thing to be successful is- work ethic.  It comes down to this simple fact… In every moment you’re either moving closer to your goal or moving further away from it.  There is no in between.  If you outwork em’ you’re going to get ahead.  If you grind it out, you will get ahead of the vanilla masses and then it’s up to you to find the last bit of fairy dust to push you over the finish line. 

So, work hard, but also don’t be afraid to take chances.  Something I always found paralyzing was caring about what people thought about me.  I learned really quickly after keeping my mouth shut and my head down and being just like everyone else AND miserable… that people actually like strong opinions.  I learned to speak up and I stopped worrying about what everyone thought about me.  So, the only guide to your destiny should be you and you should only care what you think.  Don’t rely on anyone else to propel you. 

If you’re not on social, if you don’t know who you are, if you don’t find your niche, you are dead in the water.  This is it.  We are in a generation that want and value influencers. Embrace it. 

Thanks for watching and being part of the rebellion

Pete

 

 

SUPERHOST SUPERHEROES - Greetings, Greeting

Greeting your guests is an art form.

Its one of the most crucial parts of being a short-term rental owner.  First and foremost you need to know what type of guest you have staying at your property.

Some people want all the bells and whistles with a whole concierge experience and to know all the ins and outs of the property.  Other people just want a hello, and a quick squeeze of the hand and some people don’t want to be greeted at all!   All people want to know you are available though.   That’s of the utmost importance.

The trick is to learn what your guests want ahead of time, so you don’t over-step or under-step.  If either of those things happens, you will get bad reviews, which equals bad time for your property.   Reviews are after all your “lifeblood.”

So, simply email your guests, ask them what kind of greeting they would like and then go from there.  It’s as simple as that. 

Just remember to always let your guests know that you are always available, so you over-exceed expectations, which will make you go from a host to a superhost! 

Thanks for watching

Pete

#MondayMantra – Your #1 Asset in the Economic Shift

Everyone in real estate at the moment can sense a shift.  It’s nothing to be worried about, but what we need to do is adapt and evolve based on the change coming.  


We’ve all had it really good for a decade now, since 2008 after the crash, but good times cannot go on forever, unfortunately.  For any economic system to function there has to be the natural ebb and flow.  We have had a phenomenal run, but it’s about to change.  How much?  We’re not sure.  Houses are getting reduced and spending more days on the market, so that is a clue.   


Next year the market is going to shift to those who can procure business out of the air and not just stumble on deals like it’s been this past decade.  


We’re at the benchmark in the market where a change is coming.  It’s going to be a leaner time.  Those of us who have the skill set and old school techniques can still flourish though.  


Something to consider… “PNS”- (a phenomenon)- the Priority of Neck Saving. The corporate mentality of when shit hits the fan then the top people scramble to save their owns necks first and then people at the bottom of the chain find out last. 


Here is where the indies can take the reigns and run.  Wouldn’t you want to work next to the guy who has everything to lose, in order to succeed, and follow his lead?  I know that is where I’d want to be.  


This leads me to the perception of the public.  The common person cannot tell the difference between brokerages, but they can tell the difference between individual agents.  This is the time for you indies out there to charge and pounce on the confusion in the market. 


What is the #1 asset in the economic shift?  Self-promotion! 


If you don’t blend in, you stand out! 

Top 3 Tools to flourish in this shift (of course you still have to do all the grunt work; prospecting, sit open houses, etc.)

1-Social Media

2-Social Media

3-Social Media


Use the internet as your own personal PR company to flourish in this changing economic climate.  


Thanks for watching 

Peter

BRAND NEW – BACKSTAGE PASS – How To Rave At 7AM In San Francisco

On my last morning in San Francisco, for the Inman Real Estate Conference, I decided to really go out with a bang… My mate Jessie Beaudoin coaxed me into going to a Daybreaker Morning Rave on a boat. This one wasn’t like the old ones though, as they swapped out drugs and drink for yogurt and yoga!

I honestly had no idea what I was getting myself into, but ended up getting the full monty. Unbelievable things occurred on the water that morning. While there, I got to rub elbows with some of the most super lively and fun partygoers I’ve ever seen.

Truth be told, I hadn’t experienced such energy, atmosphere, and an overall amazing vibe since I was in Ibiza. It goes down as one of the most unexpected and incredible experiences I’ve had so far.

I was sad to go, but kept the glow of that glorious rave with me when I headed back to reality.

Thanks for watching and being part of the rebellion

Pete

BRAND NEW - MAGIC MINUTE - What Is A Sellers Market?

Real estate goes in natural cycles both up and down… Currently, we are in a very long lasting seller's market.

What does this mean?

It means that the advantage in the market goes to the “sellers”, so, if you are a buyer you, unfortunately, have to compete against endless other buyers to obtain a property.

Conversely, when the market contracts it will become even for a moment and then swing in the direction of favoring “buyers”.

Thanks for watching and being part of the rebellion

Pete