Posts tagged youtube
Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Big Data is pervasive in all industries, I have always been someone who embraces change, so I’m a fan of the recent surge of data driven applications, but there is a dark side and it’s important to not get lost in it… 

So, let’s get to it.  Information about real estate is now available to ALL people.  There is a tidal wave of it (Remine, Property Radar, Inman, etc).  People can find it ALL on their own.  So, where does that leave us?  Will we (Man) be obsolete in real estate?  The answer is, YES, BUT it will ONLY replace us if we sit back and let it.  If we look at Big Data as a tool that can help us provide extra service to our clients, it will only help us.

When everyone runs in one direction, I tend to run in the other.  You need to embrace the change with the machine that is Big Data and spin it to your advantage.  Old school is the New School.  The most important thing you can do is form genuine relationships and keep them.  What it comes down to is, PEOPLE CARE ABOUT PEOPLE and will always choose them over a machine.  Be that person your client wants.

Media & Motivation Clinic Part II #tbt

Back by popular request is my media & motivation clinic part II that I shot last year.

Where ever I go on my travels people seem to mention it and even last week while I was in Michigan it was mentioned yet again. so for this throwback Tuesday may I present my media and motivation clinic originally recorded in Beverly Hills at the PLG Estates headquarters.  

During the clinic, I get down and dirty on some of the most successful techniques I have used to help me carve out a rather juicy slice of the Los Angeles real estate market. I will go over many strategies in social media and have my usual anti vanilla rant plus I talk about storytelling and how to become your own mini filmmaker. 

So much of commerce these days is not in the “sell” of it all, quite the contrary, there is now and has been for while a much more inert/organic approach to creating a relationship prior to selling that in my opinion needs to take place way before any transaction. Longevity, for me, is far more interesting than the quick buck. So, when we put in so much effort to try and catch someone’s attention why would we blow it with a “quick buck, fast sell” mentality. That seems very shortsighted to me. 

Once we have their attention that’s where the long game begins. We nuture, advise, Council and everything in between as once we have their trust we will always have their business. 

Thanks for watching and for being part of the rebellion......

Pete