Posts tagged real estate tricks
HELP!! What's the Difference between Pre-Approved vs. Pre-Qualified for a Loan? | MailBag | Q&A

✉️ MailBag ✉️

You ask questions, and I answer them. This week the question is, "What is the difference between pre-approved and pre-qualified?" Claire D. Stockton

Great question. There's a huge difference between the two, so I'm happy to get into this one.

👉 Pre-qualified: Your lender does a bird's eye view of your credit score, employment history, and income. He or she then uses that information to determine what sort of loan you could qualify for.

👉Pre-approved: You work with your lender, going through every stage of actually getting a loan, right up until the home appraisal. Your lender gets everything needed to get you through underwriting, making you almost as good as cash in terms of buying power. Check with your lender on this, but in some cases, once you get through pre-approval, you may be able to remove the loan contingency from the offer, making your offer much more desirable to the seller.

As always, thanks so much for your questions.

Thanks for being part of the rebellion and for being here

❤️ PL

#MondayMantra - Best Marketing For Real Estate Agents

Today’s mantra will be focusing on the elephant in the room, which is the sector of promotion that is being so incredibly underutilized.

Huge changes in the business occurred this last week with Zillow.  This is an entity that has the most power over us, and it’s something that we welcomed in.  The door is open and we can’t close it now, so what do we do?  How do we take advantage of 2018 to prep for years to come?

In short - We pay Zillow for them to give us leads.  As tech gets more powerful we are looking to these sites for the bulk of our business.  Digital portals can up their prices if they want and then what?  Prices will only continue to rise.  You don’t want to be solely at the mercy of a Zillow type company in a few years. 

So, what do we do?  The whole game is to get in front of your potential clients.  In person, digital, etc.  Find strangers and conjure up business.  This is the most underused marketing technique… I’ve said it before and I’ll say it again now because it’s so important... We are selling "US, not just houses.  It all happens through trust and empathy. 

Facebook and Instagram are painfully underused!  They cost a fraction of what traditional marketing costs.  Use them!

The key is - the importance of the hook of the marketing.   Create interesting content for the specific area you want and for custom audiences.  Get information off Zillow.

Then, Go and door knock.  Make yourself present and known.  Watch your numbers and move towards the light!

And don’t look at social media as something you ‘get to’ during your day.  Double what you are doing now and do it everyday.  Make it a priority.  It will have an incredible impact on your business.  I promise you. 

I’ll leave you with this- The prices of tech and info will continue to go up.  These places that provide information can charge whatever they want.  That’s just a fact.   This is the time to get into it and take advantage of this severely underused way to promote! 

 

Authentic & Genuine Conversations - Vlog - Backstage Pass

Authentic & Genuine Conversations - Vlog - Backstage Pass  

Business for so long has been predicated on selling, but times have changed.  It’s not just about the houses anymore.  It’s about you!  I’m a big believer that the key to being successful in this business is achieved by having genuine conversations with like-minded people.  The amazing byproduct of these sincere conversations is trust.  AND when people trust you they want to work with you.   

In this video, which was shot last year, this was the first time I spoke at the famed Skirball Center in Bel Air which after this performance has become a regular speaking gig for me. This pitch focuses on the strategy of "Not Giving a F@#K" about opinions and chatter and keeping our heads firmly in the game of being authentic and genuine. I want to thank the Master himself Mr. Steve Shull for having me speak at Skirball this time and many afterward.

I also want to thank you all for watching and for me the secret of "making a connection" is to Stir emotions with authenticity. 

Thanks for being part of the rebellion...

Pete

Pete Lorimer Podcast - The Power Of The Pause

Pete Lorimer Podcast - The Power Of The Pause

This is a mantra super close to my heart, as I’ve implemented in my daily life for over two decades now.  That’s how effective it is.  We all experience instances where we are questioning ourselves in terms of what we are doing, where we are going in life, what’s happening with the people around us, etc.  We all get in situations where we become overemotional and our judgment gets a bit clouded.  For example: Is my client working with another realtor? The person I’m working with on this deal just really pissed me off, etc.   The way to handle any of these situations is simple… just PAUSE.  The Power Of The Pause will save you from making big mistakes, possibly ruining relationships and veering off your path. 

A few rules for when you find yourself wanting to react to something that’s got you riled up or filled with doubt.  Stop, take a breather and remember… 

-    If it’s a good idea now, it’s still going to feel like a good idea the next morning.

-    If we react too quickly it’s saying that we don’t trust the person we are dealing with, or that we don’t trust ourselves.

-    Sometimes things are time sensitive and we don’t have a whole day to sit on it, but we can always take SOME time.  Take an hour to calm down and then reassess. 

The Power Of The Pause is a life tactic I implore you to adopt.  You’ll be stunned at how much second-guessing it will settle within yourself and just how many negative situations it will help you avoid getting yourself into!  Trust me.

I really appreciate all of the responses.  Thanks for listening AND for being part of the rebellion.

Cheers

Pete

Pete Lorimer PODCAST - Full Keynote - How to Become a Rockstar Realtor - Michigan WCR Conference


Full Keynote - How to Become a Rockstar Realtor - Michigan WCR Conference - Real Estate Digital Strategies & Social Media Marketing

So the podcast this week I travel to Detroit to deliver a keynote to a very posh luncheon crowd with the subject matter being "How to be a Rockstar Agent" which I hasten to add a title I did not make up but am very flattered by. Unlike the vlog this is the ENTIRE KEYNOTE, so grab a cup of coffee and pull up a chair as its a long one (but well worth it).

 I drop all the tips & techniques I have used over the years to help me have a successful real estate career and booming brokerage in the saturated and uber-competitive Los Angeles market.

The talk was about shattering some of the traditional methods of real estate and embracing the new. Peeling back the old-fashioned veneer of "Client & Customer" and following the new school of running to your tribe.

For too long, fear of upsetting people has paralyzed our industry ergo making it an ocean of vanilla. When I was a new agent I make a point of smashing any barriers between agent and client to dust. It was one of the best things I ever did professionally, and it has paid me back in spades. 

Thanks so much for watching and for being part of the rebellion. 

Peter