Posts tagged press
The Business Of Short-Term Rental With Peter Lorimer from the Netflix Original Series Stay Here

I recently had the honor of being interviewed by Heather Bayer on her podcast, Vacation Rental Success.

We talked about my jump from the music business to real estate in LA.

We also dove into Stay Here.

One interesting thing Heather brought up was the difference between Stay Here and other home-makeover shows. Stay Here is primarily business/marketing/design focused, but we also consciously left out any mid-show drama (hot water heater breaking, roof leaks, etc), because we really desired to create an entertaining show that shared information based on our expertise.

If you've been around, you know that giving away is part of my niche. And that's why the short-term rental space and Stay Here fits so well into what I do. It gives to both parties involved.

And to that note, here are some helpful tips covered in this episode:
- If you are an owner with a limited budget, focus on cleanliness above all.
- To add to the above, use purposefully chosen (preferably new) furniture
- 🚫 old linens 🚫old furniture
- Experience is at least 50% of this business
- You HAVE to have your own social media profile for your STR, and the name should explain the property
- Just starting out? Where should you buy? Buy the property surrounded by the greatest amenities.
- Who is your target market? Listen to your space. Your space will usually dictate the crowd.

Finally, I'll leave you with this: Go after your niche and go after it hard.

Thanks for being part of the rebellion and for being here ❤️ Pete

For all of Heather’s Podcasts click here

What vacation renters really think about people’s homes (via Seattle Times)

If you are in the short-term rental business, it's time to shift your mindset. It's time to think about your AirBnB as a business, and it has to be incredibly evident that you care about your guests' experience when they stay there.

Seattle Times recently published an article on this topic, and I was much obliged to give my two cents. The article covered my favorite topics: marketing your AirBnB and setting it up for success (or, read: guest comfort and satisfaction).

There is a multitude of things you can do to improve your reviews and your guests' overall experience. But before you can do that, you must get them there. And that's where the marketing comes in. Invest in a professional photographer and possibly even a videographer. What's your rental's story? What's the narrative? Tell it well, and then outfit your rental accordingly.

The second most important factor of your rental (following the quality of accommodations) is amenities. Splurge on nice sheets, a professional cleaning between stays (this one's a must), and other amenities that go along with the narrative of your rental. Is your rental near family-friendly activities? Then you'll want to include snacks, games, and other kid activities. Is your rental near a National Park? Then maybe you'll include a park map, picnic basket, and sunscreen or bug spray.

Ultimately, the important thing to remember is this: you are hosting a guest, whether you're present or not. What can you add to - or, much of the time, take away from (granny couch, dirty carpet, etc) - your rental to ensure your guests feel like they are being taken care of, even though you're not there?

Original Article By Kim Cook The Associated Press

If you’re thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what’s a turnoff.

For starters, amenities and cleanliness matter.

“I would have loved better sheets and towels as well as decent soap and amenities,” says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.

Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.

A host in Los Angeles whose home is popular with young families stocks kids’ books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.

Focus on potential guests’ comfort, both in your décor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.

He has teamed up with interior designer Genevieve Gorder on a new Netflix series, “Stay Here,” in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.

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“Massively bad for repeat business is dirt,” he warns. “After every guest there needs to be a cleaning plan. Look at this as an investment in your business; if a restaurant is dirty you’ll never go back, and it’s the same with short-term rental.”

Gorder notes that everyone has different standards for tidiness, so it’s best to go pro. “It has to look, feel and be CLEAN,” she says. “That means having a professional service handle your rental before and after each guest checks out. Your reviews will skyrocket and that’s worth its weight in gold.”

Get rid of stained or worn carpeting, refinish wood flooring, and lay fresh tile or new rugs. Provide several good mirrors, as well as storage, and a folder or notes on how to operate things. As Lorimer points out, “the last thing any guest wants is to try and figure out how to use the TV remote or turn the ceiling fan on and off.”

Consider including “insider” suggestions for what to do and where to go in the area. Displaying some local photography or artwork might pique curiosity and help you build a relationship with nearby shop owners.

Lorimer suggests drawing up a calendar of fun local events and posting it with your listing. Consider an incentive gift for longer stays, like a gift certificate for a local restaurant, or lift tickets at the ski hill.

Gorder warns against the “junk drawer” effect, where owners try to save by kitting out their rentals with dated furniture and hand-me-downs.

And keep the décor relatively neutral.

“Owners tend to decorate for themselves and how they live instead of for their guests,” she says.

“Home is in many ways a reflection of our most intimate selves. When you turn a property or a room in your home into a short-term rental, it’s time to shift your thinking.” The key is finding a balance: a space that’s neither too personal nor impersonal.

Renters differ about how much personal style they like in a space. VanderKloot enjoyed an array of vintage radios displayed on a shelf in a Michigan home, but appreciated not having kitschy décor in a rental in New Orleans. “The Scandinavian interior in that rental was a perfect counter-palette to the excess of [the city],” she says.

In an apartment in Copenhagen, New Yorker Darby Drake says she would have appreciated some personal touches. “What turned me off most was how bland everything was. It didn’t quite feel ‘lived-in,'” she says.

Invest in a standout piece or two, if you can. Drake fondly recalls a big, comfy, cowhide lounge chair in a different Copenhagen rental, as well as another great piece: “There was this massive gray bean-bag lounger that was wonderful. After a long day exploring the city, it was great to be enveloped by it.”

The lounger wasn’t shown in the online photos, Drake says. And that could have been a missed opportunity.

For the original article click HERE

'Stay Here' Co-Host Peter Lorimer on the Netflix Home-Renovation Hit

I recently spoke with TV insider about some behind-the-scenes details of Stay Here and my tips and tricks associated with owning and operating an AirBnB. Our conversation ran the gamut--from how we chose the property owners down to working with the amazing Genevieve Gorder.

Written by Scott Fishman, TV Insider. For original article click HERE.

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Since Netflix’s series Stay Here dropped in August, co-host Peter Lorimer has gotten feedback from short-term rental owners who have applied tips from the show and turned their own struggling properties into profitable ventures.

The streaming service’s new foray into home reno sees the music producer-turned-entrepreneur and real-estate expert hitting the road with interior designer Genevieve Gorder to transform unique listings across the United States.

Here, the Brit transplant answers burning questions from filming the show and gives insight into taking advantage of the bustling Airbnb business.

Tell me about some of the success stories you’ve heard.

Peter Lorimer: There have been a lot of people reaching out saying similar stories to this: “Thank you so much. You’ve given me and my husband to get off our derriere and do the work. We’ve turned our potting shed into a small little Airbnb guest unit now, and we’re making x amount now. Thank you so much.”

I’ve got hundreds of those. The other one I get hit with every single day is: “Thank you so much for sharing all the secrets of the business through these tips because it was such a mystery to us. And in the end, you broke it down in a really digestible way."

People are taking those principles and applying it to their businesses and getting a return on their investments. So, "happy day," as they say in England.

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How did you go about choosing the properties throughout the United States? What criteria had to be met in choosing the ones we see on the series?

We spent three or four months going through loads and loads of properties. We had a ton of properties and a short list of, we’ll say 40 around the United States.

Through those we whittled them down to the eight that made the show. The criteria were the stories all had to be one-thousand-percent genuine. This doesn’t make them bad shows, but there are ones that are kind of helped along. Our show, everything was completely raw. We wanted to show genuine stories with the people in them, which is why I think a lot of them were so touching. Case in point was the people in Seattle. That wasn’t actually the first episode we shot. It just ended up being the lead on the series, because I think the story was so strong.

All of the people that owned the properties had to put significant money in. It wasn’t like the TV company came in and paid for everything at all. And in the case of at least half of them, it was touch-and-go. If it had gone horribly wrong, it would have been pretty catastrophic for them. Thankfully, everybody we worked with after we finished have gone severely into profit. Thank goodness for that.

That is the common misconception, that the production just went in there spending all this money. They basically have to go all in to make this work.

I think that was one of the most important ingredients of the show. If someone is getting their house completely renovated for free, there isn’t any fear. For some of these homeowners, it’s like when the circus comes to town. We come on a Monday and leave on a Friday. All of this work, and renovation and hammer-swinging, chainsaws go through their property. Then we are done on a Friday. Obviously, there is weeks of planning, so when we do roll up, we knew exactly what was going to happen.

With Gordy (Episode Four: Brooklyn Brownstone), you watch him in the beginning of the episode closely. He was kind of cagey and guarded. He was like, “What the heck is going on? I’m not sure if you need to do this.” Then, at the end of the episode his shoulders drop, he realizes we are going to deliver, and he essentially breathes a sigh of relief, because if things had gone wrong, that would have been famously catastrophic for him.

I think what is also great about the show is that you’re not only, “Hey, go somewhere else for a few days and come back to a new place.” These owners are heavily involved in the process.

Someone gave me a phrase a long time ago. They said to me, "When it comes to business, food always tastes better with friends." So, when it’s a collaborative effort. When everyone has their thumbprint on this business, because that is essentially what this is. It is a small, independent business that may be an extension of one person’s personal home or an investment property. It is a small micro-hotel where they are the GM of their own small business.

I think it’s not only the right thing to do, but I think it would be unnatural to just kind of send them away and bring them back for the reveal. We wanted them to see what we were doing every step of the way so that not only the owners of the property could see it, but also our audience can go on that journey with them.

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You mention all the owners are making a profit, but are there any plans to do a “Where are they now?” check-in with these folks?

It is the very same question I asked before we started the series. I think that the producers, George and Will, who I love, what they wanted to do for Season 2, which isn’t confirmed yet — but we are all crossing our fingers and toes on it — we would potentially begin Season 2 with a “What Happened in Season 1?”

The viewers got to see you and Genevieve immerse yourself in these settings. Like you going to New York for the first time and seeing the Biggie Smalls mural and how much that meant to you. What was it like working together as you journeyed across the country?

I got very lucky with Genevieve, because she is a veteran of television. She was very kind and sweet. Obviously, she knows her stuff inside and out. She is extraordinarily talented. Moreover, she was a really good mate to be on the road with. After we finished, we’d hang out off the set.

We couldn’t be more different. Genevieve comes from this design and very Americana world. I come from the world of house music and business and ROI and short-term rentals for a lot of celebrity clients here in L.A. We were essentially worlds apart, but I think my yin complimented her yang. I think that is why the chemistry was so great and why it worked.

If there is a Season 2, what are some places you want to go or see as a market of untapped potential? Would you want to take the show international?

Netflix, as you know, we love them, but they haven’t told us what their intentions are. We have spoken about an international season, which I feel is a no-brainer.

On a personal level, I would like to go to some markets that have emerged, but they aren’t fully at the top of the profit margin yet. Places like Nicaragua. There is some room left in Bali.

There are lots of areas of Europe now that could make it a potentially a good buy because Europe is suffering from the whole Brexit thing. It’s sending shockwaves through a lot of European markets, but I firmly believe in the real investor that when the market is in a bit of a spiral. You wait for it to drop.

I think one of the worst mistakes one can make is waiting to find the bottom. No successful investor I’ve worked with has bought right from the bottom and sold right at the top. You buy when it has gone down enough, and you believe the elevator will go back up past the point you bought significantly.

I feel a lot of Europe is like that right now, because I think Brexit will ultimately at some point get repealed, or/and Europe will stabilize again, thus the market would begin to rally. At that point you’ve bought a great investment. You can charge great rents that will put you significantly into profit.

Stay Here is streaming now on Netflix


Netflix Famous - Sarah & T - The Professional Vacation Rental Manager's Podcast

Everything I do has a niche. It's just how I do business. My work on Stay Here was born out of that. In this podcast with Sarah and T, I chat all about the show. How the Airbnb owners were chosen, the behind-the-scenes renovation process (cue jaw drop-- it took 4-5 days for each rental) and my top tips.

We talked a lot about photography and video: Photography and video are the differentiators--ESPECIALLY in short-term rentals. That's why I brought my own photographer on the show. I knew if my photographer took the pictures, we'd have continuity.

Here's the difference between short-term rentals and and traditional real estate, if you spring for a photographer, you'll see the return because your photographs are EVERGREEN. You can create a narrative with your photos that you can use for years. And once the photos have a narrative, people pause.

Take care of the narrative. My number one tip for this: know your audience.

Thanks for being part of the rebellion and for being here ❤️ Pete.

Olympic & Bundy Podcast - 62 - Peter Lorimer of Netflix series 'Stay Here' on running a moneymaking AirBNB

Peter Lorimer is co-host of the Netflix series "Stay Here," which helps property owners turn their AirBNB listings into beautiful moneymakers. 

The show is a fun mix of design, business and travel. 

He, along with design guru Genevieve Gorder, traveled around the country and transformed short-term rental spaces like a houseboat in Seattle and a swanky Malibu beach pad.

Lorimer says the key to becoming a "super host" is to view the property like a small hotel. Make everything convenient for the guest, and store items in places that make sense so they won't have to go looking for them (think towels, sheets, utensils, etc.). 

He also says small touches can go a long way when it comes to a guest's experience. Keeping higher-end toiletries stocked, champagne in the fridge and local travel guides for entertainment ideas can make all the difference.

Peter, originally from the U.K., started as a music producer and eventually began investing in property around Los Angeles. He now runs the real estate agency PLG Estates, which he launched in 2010.

He joined me on Olympic & Bundy to talk about how he landed the show, some of the best AirBNB listings he's ever stayed in, tips for hosts and red flags for anyone looking to book their next weekend getaway!

Share this story: https://bit.ly/2RCFlFT

Thank you to Peter Lorimer!

FOR ORIGINAL POST CLICK HERE


'Passive Airbnb' Article: A Malibu Blunder: Stay Here Netflix Series Continues To Impress

By Sam

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Since the Stay Here Netflix exclusive series hit the home screens, the short-term rental industry has been on fire. Now is the best time to consider investing in Airbnb Arbitrage while the iron’s still hot.

Episode two focuses on taking a Malibu beach house disaster and turning it into a dream getaway. If you haven’t seen my previous “Stay Here” episode review, check it out here. There’s more to come if you guys like these reviews, so let me know by leaving a message in the comments below!

WARNING: There will be spoilers for Stay Here Netflix Exclusive Season One: Episode Two

Surf’s Up, Profit’s Up

Malibu, California is a year-round famous beach town up the coast from Los Angles. It’s known for its celebrity homes, surfing, and beautiful beach view. Currently, there are around 300 single-family residencies available on the market, bringing in about $40 million a year. This averages about $1,000 a night!

Guests will pay big money for a luxury experience, especially if it involves a hot location where celebrities can be seen at the beach spot next door.

The place that Gen and Peter singled out this time around is a home that they described as “Crooked Teeth on a perfect smile.” This poor beach house is in the perfect neighborhood with a great ocean view. However, the outside looks incredibly beat up, the front fence is crooked, and the inside advertisement pictures were dark and overly cluttered.

All in all, the location is mind-blowing. Even if the rental currently lacks, that’s something that can always be fixed up later. The location around your listing is out of your control. Scouting out the site to your potential property will make or break your listing.

The Big No’s

My favorite part of the Stay Here Netflix episode isn’t the end product, but seeing everywhere the listing does wrong initially. This is because there’s so much to learn from in these episodes.

The Malibu beach house is currently owned by a widow, and since her husband’s passing has unintentionally let the place go. She wants to live in the beach house for six months out of the year while renting during the rest. However, in its current state– it hasn’t had a single guest.

Here are all of the opportunities to learn from:

  • Problem: The front gate of the house doesn’t close. This is a HUGE security issue.

    • Solution: Personally, I enjoy using Keyless Locks. They’re great for safety, and remove the risk of your guests losing their keys.

  • Problem: The Deck Size isn’t being utilized.

    • Solution: Determine what areas of your listing are the main cornerstone. When you have a beach view as your backyard–  use it.

  • Problem: The rental space is too personalized. While the widow wants to live in the listing for half the year, guests may feel uncomfortable being around personal clutter or family photos.

    • Solution: Have personal areas of the house that you block off from your guests. Or, create a list of items to store away when you’re not currently living in the listing.

    What Is Luxury?

    Guests searching for a luxury experience are willing to dish the cash but have a certain level of expectations. The difference between spending $200 and $1,000 a night, is that at the higher price point the guest is expecting all of the work to be done for them. This means you can’t cut corners. I have a Superhost checklist that is affordable and has been a vital part of my success as an Airbnb Host.

    In the kitchen, this means having proper appliances, large countertop space, and leaving some water, white wine, or champaign for your guests in the fridge. In the bedroom, this means soft sheets, comfortable robes, and fresh premium towels.

    With the profits in a short-term rental situation being directly related from heads to beds, the more places you can convert into a bedroom the better. This also allows for multiple guests to share and split the cost of a luxury experience.

    For example, Peter estimated that this Malibu beach rental could make it at $1,500 a night, 22 nights a month, and gaining a profit of around $33,000 a month! But, with two bedrooms in the listing, a couple can split the price in half! Short-term rental pricing is all about making a living location both luxurious and affordable. It’s a balance!

    The Design of Stay Here Netflix Extrodinare

    Gen truly outdid herself this time around. From moving the locations of doors to giving the entire outside of the beach house a new look– it blows my mind how much the design of a listing can truly impact your profits.

    The main problem list with the Malibu beach house included:

    • Clearing out the clutter in the kitchen.

    • Moving doors to better suit the flow of the room.

    • Expanding the countertops and expanding the kitchen.

    • The need to create the optimal ‘Social Media Moment.’

    In order to get some true Malibu flair, Gen and Peter head to the Malibu design center. The expert at the store describes the Malibu lifestyle as casual, contemporary, and beachy. No animal products are used for furniture and the main color is white. The natural color pallet of Malibu furniture is drawn from the natural setting of the ocean.

    While it’s easy to that that more expensive = more stuff, this is far from the truth. It’s better to spend money on fewer items that are of a higher quality.

    Slipcovers are definitely your friend when it comes to furniture. Not only can they easily match the color of the room, but they’re incredibly easy to wash and take care of between guest visits. While white may be an intimidating color for stains, it’s also incredibly easy to clean. Just keep a bottle of bleach handy and you’re golden.

    Another great design choice made by Gen was to paint the outside a darker color. This was a technique also used in the first episode of the Seattle houseboat. While the darker color helps to hide imperfections, can everything be solved by painting it black?

    Peter’s Social Media Moment

    On the marketing side of the Stay Here Netflix episode, Peter’s focus was to create the perfect social media moment through the pictures of the listing. He chose two hanging chairs to place on the outside deck and knew they would be a golden opportunity.

    Hosting is learning how to nurture and deliver first impressions. You’re trying to anticipate the guest’s psyche through staging and smells. Offering a questionnaire before they book allows you to get to know them and their experiences.

    Peter explained further that is he saw the chairs while in London, trying to find the perfect Malibu experience with the ocean out in front– the first thing he would want to do when arriving in California is to sit in one of the chairs.

    Would You Stay Here?

    Every business has a story, operations, design, and planned experiences. The more that you learn how to anticipate and meet the needs of your guests, the easier the job becomes.  Not to mention, creating experiences that help to invoke memories only encourage great reviews and positive word-of-mouth feedback.

    Do you think you have what it takes to have a Malibu beach house rental of your own? What did you think of this episode?


    READ FULL ARTICLE HERE

Coeur d'Alene Article: RIGHT AT HOME: PREPARING A SWOON-WORTHY VACATION RENTAL
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By KIM COOK

If you're thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what's a turnoff.

For starters, amenities and cleanliness matter.

"I would have loved better sheets and towels as well as decent soap and amenities," says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.

Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.

A host in Los Angeles whose home is popular with young families stocks kids' books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.

Focus on potential guests' comfort, both in your decor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.

He has teamed up with interior designer Genevieve Gorder on a new Netflix series, "Stay Here," in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.

"Massively bad for repeat business is dirt," he warns. "After every guest there needs to be a cleaning plan. Look at this as an investment in your business; if a restaurant is dirty you'll never go back, and it's the same with short-term rental."

Gorder notes that everyone has different standards for tidiness, so it's best to go pro. "It has to look, feel and be CLEAN," she says. "That means having a professional service handle your rental before and after each guest checks out. Your reviews will skyrocket and that's worth its weight in gold."

Get rid of stained or worn carpeting, refinish wood flooring, and lay fresh tile or new rugs. Provide several good mirrors, as well as storage, and a folder or notes on how to operate things. As Lorimer points out, "the last thing any guest wants is to try and figure out how to use the TV remote or turn the ceiling fan on and off."

Consider including "insider" suggestions for what to do and where to go in the area. Displaying some local photography or artwork might pique curiosity and help you build a relationship with nearby shop owners too.

Lorimer suggests drawing up a calendar of fun local events and posting it with your listing. Consider an incentive gift for longer stays, like a gift certificate for a local restaurant, or lift tickets at the ski hill.

Gorder warns against the "junk drawer" effect, where owners try to save by kitting out their rentals with dated furniture and hand-me-downs.

And keep the decor relatively neutral.

"Owners tend to decorate for themselves and how they live instead of for their guests," she says.

"Home is in many ways a reflection of our most intimate selves. When you turn a property or a room in your home into a short-term rental, it's time to shift your thinking." The key is finding a balance: a space that's neither too personal nor impersonal.

Renters differ about how much personal style they like in a space. VanderKloot enjoyed an array of vintage radios displayed on a shelf in a Michigan home, but appreciated not having kitschy decor in a rental in New Orleans. "The Scandinavian interior in that rental was a perfect counter-palette to the excess of (the city)," she says.

In an apartment in Copenhagen, New Yorker Darby Drake says she would have appreciated some personal touches. "What turned me off most was how bland everything was. It didn't quite feel 'lived-in,'" she says.

Invest in a standout piece or two, if you can. Drake fondly recalls a big, comfy, cowhide lounge chair in a different Copenhagen rental, as well as another great piece: "There was this massive gray bean-bag lounger that was wonderful. After a long day exploring the city, it was great to be enveloped by it."

The lounger wasn't shown in the online photos, Drake says. And that could have been a missed opportunity.

"The No. 1 reason for guests not booking is bad marketing," Lorimer says. Cell phone photos won't do. "A professional photographer must be engaged, and the whole area needs to be designed or even staged so that the lifestyle is being sold every bit as much as the accommodation," he says.

"Think of short-term rentals like online dating. If you take bad pictures and/or don't dress up for the shots, you just get swiped and forgotten."

Take seasonal photos of your yard or nearby attractions, he suggests, and change them online accordingly.

Consider, too, a well-stocked snack cupboard, some unobtrusive but pleasant home fragrances, a first aid kit, and perhaps some chilled beverages in the fridge upon arrival; small, thoughtful details make even the most modest space welcoming.

"It may be your guests' first time in your city or town," Lorimer says. "You may not physically be there, so anything you put in your rental is acting as guide and host. Anticipate what they'll need before they know they need it. That's the key to a happy guest."

READ FULL ARTICLE HERE


REALTOR.COM Article: How to Make Big Bucks on Airbnb: Vacation Home Secrets From the Netflix Series 'Stay Here'
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READ FULL ARTICLE HERE

Don't you wish your home looked so dreamy, you could make money on Airbnb if you rented it out? A new Netflix series, "Stay Here," can show you the ropes.

On the series, designer Genevieve Gorder and real estate broker Peter Lorimer show homeowners how to prepare properties to make a killing on short-term rental sites such as Airbnb.com and VRBO.

Sure, you can put clean sheets on a sofa bed and make a modest side income letting travelers crash in your den. However, if you want to make a serious profit off your rental and have it booked every night by return visitors, you have to go the extra mile.

And the proof is in the bookings. For the first season of "Stay Here," Gorder and Lorimer revamped a number of properties—including a houseboat in Seattle, a vineyard cottage in Paso Robles, CA, and even a former firehouse in Washington, DC.

Every property they touched has ended up booked solid clear into next year, with rental income that has "doubled, tripled, even quadrupled," says Lorimer. "It's surpassed even what we estimated on the show."

So whether you're hoping to drum up more business for your own short-term rental or just want your home to look like it could, check out this advice from Lorimer and Gorder to get more of a vacation hideaway vibe in your own home.

'The bed is the throne of the house'

"No matter how beautiful everything else is, if they can't sleep well, guests have a bad experience, give you negative reviews, and will never return," Gorder says. "So make the bed clean, white, and high quality. Invest in great sheets!"

But isn't white almost impossible to keep clean?

"It's actually the most forgiving of colors," contends Lorimer. "If it's high-quality, you can bleach it again and again. And it doesn't fade in the sun or the washing machine, like most other colors do."

The hosts suggest using a cozy throw on the bed for color and texture.

Create a unique welcome basket

"Anticipate what your guests need before they know they need it," suggests Lorimer. That means stocking the fridge with bottled water. Plus your guests will swoon if you provide a goody basket filled with local delicacies, beyond "just granola bars and salty snacks."

Gorder suggests spending as much as "10% of the price of a one-night stay" on the goody basket, and to make sure the contents are directly connected to the area.

For example, the goody basket for the Seattle houseboat contains smoked salmon and locally grown apples; the guesthouse in Brooklyn comes filled with brilliantly colored bagels from a nearby shop.

Pick a 'theme experience'

Guests will pay extra for "theme experiences" corresponding with the location.

For instance, since the property in Paso Robles was located on a vineyard, Gorder and Lorimer helped the owners put together a vineyard tour/farming experience that include tending grape vines and riding on a tractor. And in Austin, TX, they put a brand-new, fabulous barbecue in the backyard and came up with a professional griller who could come over to help renters use it.

Purge personal items

Similar to staging a home to sell, you should remove all personal items—e.g., photographs and mementos—from the premises.

As Gorder points out, "Wouldn't you find it creepy if you checked into a hotel and there were family photos hanging around? Remember that it's not about you anymore. It's about style, geography, and comfort."

She advises replacing personal items with accessories unique to your geographical location—a jar of shells if it's a beach house, or colorfully painted oars if you're near a body of water.

Never take the listing photos yourself

Once you have your property decorated and ready to list, Lorimer says, "It's absolutely essential to hire a professional real estate photographer to best present your property in all its glory.

"You should get a return on that investment within the first month," he says.

Create a social media footprint for your property

The first step is to "decide on a simple, descriptive, and memorable hashtag," Lorimer says.

Do not go with the plain and obvious, like #1BRRentalNearSantaBarbara, he says. "Pick something more fun and descriptive, like #ArtistHideawayInOjai.

"Then use that hashtag on the property's own Twitter account, Instagram account, Facebook page, and website," he advises.

Be sure to post some gorgeous photos as well, he says, and "encourage guests to post photos of themselves in your place using your hashtag. It's free advertising!"

Keep your short-term rental clean, clean, clean

"There is no such thing as too clean," notes Lorimer. One mucky dish or soiled towel can result in a bad review, and "that's extremely difficult to overcome."

"Clean is the first impression you want to leave when they step in the door," agrees Gorder. "If it looks bad, or smells bad, you've lost them."

Find all episodes from the first season of "Stay Here" on Netflix.

10 Instagram Hacks All Real Estate Agents Need To Know

From geotagging to IGTV, we rounded up the best Instagram hacks to help you promote your brand, showcase properties and get more leads

BY VERONIKA BONDARENKO

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READ FULL ARTICLE HERE

With all the things real estate agents have to keep up with on any given day, staying on top of the ever-changing world of social media can be a whole new job in itself. The thing is, if you’re a real estate professional and you aren’t on Instagram, you’re seriously missing out.

Peter Lorimer, of PLG Estates, says Instagram is tailor-made for real estate. It’s a visual, fast-paced platform that is almost like Facebook, Snapchat and YouTube — all rolled into one; and it’s where everyone is, so if you aren’t there, neither is your business, he told Inman.

Eight years after the social media platform was founded, Instagram’s audience is still growing — it hit the 1 billion active users mark this summer. The platform is evolving (read below to learn how to use features like Stories and Highlights), and an increasing number of agents are using it to sell homes online.

We rounded up the top 10 best hidden Instagram features to help you promote your brand, showcase properties and get leads.

1. Set up a business profile

First things first, you should separate personal social media accounts from professional ones where you post a steady stream of real estate content.

Instagram makes this easy by giving you the option to choose between a business account (if you have a company name) or a personal one (if you work for a larger company and want to use your regular name) that you use for professional purposes.

You can, if you like, also change an existing personal account to a professional one by clicking “Switch to business profile” in the Settings.

But whether you operate under your name or have a small real estate business, be sure to post content — for example, listing photos and information on open houses  — that is relevant to a real estate audience.

2. Read, follow and use popular hashtags

One of social media’s most powerful weapons, hashtags are clickable word labels that allow users to search for specific topics.

On Instagram, hashtags like #realestateagent, #realestatedeals and #luxuryproperty have generated millions of posts. If you’re new to the platform, use these hashtags to see what kind of content other agents and brokerages are posting. (You can also view hashtags by tapping any hashtag you see on Instagram and then clicking “Follow.”)

But hashtags will not only help you find what you want to see — they are also an excellent tool for making posts that are visible to others. As you build your audience, use hashtags that describe what you write (one example could be something as simple as #kitchendesign or #luxuryhomes for a property) to reach a wider audience of users specifically looking for real estate on their account.

3. Geotagging is your friend

Similar to hashtags, geotags are a good way to reach Instagram users in a specific location — one as narrow as a house listing’s address or as broad as the city of New York.

Although geotags are not an effective way to search for real estate properties (an address of anything other than a brokerage will turn up everything from Starbucks photos to selfies), they are a good way to reach your local base.

When posting photos of homes you’re selling, be sure to tag their locations for local users to find.

4. Use the ‘Photo album’ feature for multiple shots and videos

Many people still don’t know that Instagram lets you put up as many as 10 photos and videos in a single post.

Agents and brokerages frequently use the “Photo album” to display multiple photos of the same property. Those who are interested can scroll through them while those who are not can quickly move on to the next post.

“Video, video, video! Storytelling, storytelling, storytelling!” Lorimer said. “Forgive my emphatic nature, but this is where the gold is.”

Here, according to Instagram, is how you use the feature.

5. Stories, stories, stories

As photos and video snippets that disappear after 24 hours, Instagram Stories are a good way to share more fun aspects of your life as a real estate agent or the properties you’re selling.

Some agents use the Stories feature to give quick house tours while others post photos of their pets and kids (as you know, some clients really like that) without clogging the main feed.

Learning how to use this feature might take more time, but the payoff can be huge. Sue “Pinky” Benson, a RE/MAX Realtor who recently presented at ICSF, regularly uses Stories to walk around her Florida neighborhood and discuss the types of homes that are up for sale.

6. IGTV lets you post longer house tours

This summer, Instagram launched a feature with potentially groundbreaking implications for those who work in real estate: IGTV, which lets you post videos up to an hour long.

Use the IGTV app, which works both as a button inside Instagram and as a standalone app, to put up videos of yourself talking about properties or longer house tours.

“We are seeing a lot of engagement on Instagram and decreased numbers over on YouTube, so this evolution of IG makes sense to us,” Anne Jones, a Realtor and owner of Windermere Abode real estate firm, told Inman earlier this year.

7. Highlight your best moments as an agent

Once you’ve mastered the art of Instagram Stories, save the best ones for a permanent place on your profile — here’s how. For many agents, this is a way to display the best properties that they’ve sold, feature for-sale listings or have a personal highlight reel for clients who are more interested in agent’s home life than others.

“Vanilla is choking the industry, so think clearly and carefully on who you are and what you want to present to the world and don’t be a fraidy cat,” Lorimer said.

8. Coordinate posts with other platforms, like Facebook or Twitter

Any social media pro will tell you that cross-posting on different platforms is key to reaching as many people as possible. As great as Instagram is, it’s user base leans young — a vast majority of its user base is under 34.

But if your content is great, you shouldn’t always have to write a new post for a different platform — just coordinate the same content to go out on everything, including Facebook, Twitter and YouTube. This is how, according to Instagram.

9. Set tag approval to your posts

As you become more active on Instagram, clients may start to take photos of homes and tag their agents. This can give your posts greater reach and exposure, but it can also put photos that are off-brand or that you may simply not want others seeing on your account.

To stop this before it even happens, set a filter that makes you approve any photo that somebody else tags of you. Here’s how.

10. Save posts you like for future reference

Although built as a way to share photos with the world, Instagram also has features for your private use. Just like you would make a bookmark of a site you like on your homepage, make collections of property photos or other interesting real estate posts on Instagram.

To do so, tap the bookmark icon in the top-right menu above your profile, choose the Collections tab, and use it to start and name a new list. From then, every time you see a photo you want to save, hit the bookmark icon to bring it to the collection. (Remember: the account owner does not find out if you’ve saved one of his or her posts.)


Netflix series 'Stay Here' features renovation of Hudson carriage house
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By Lindsey Sabado

Just over 210 miles from New York City, the town of Hudson couldn't be more different from the Big Apple.

Famous for its whaling history, antique shops, art galleries and historic district with over 700 properties, Hudson provides New Yorkers an escape from the hustle and bustle of modernity.

Genevieve Gorder, interior designer and HGTV star, brings new life to a historic Hudson home on her new Netflix show "Stay Here." The series, which launched on Netflix in August, explores what real estate expert and co-host Peter Lorimer calls a "revolution in real estate." Online platforms such as Airbnb and VRBO have changed the way that people travel, and also opened up a new market for property owners in popular destinations. On "Stay Here," Gorder and Lorimer "show property owners how to turn their short-terms rentals into money making showstoppers," as explained in the show's intro scenes.

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In the sixth episode of "Stay Here's" first season, Gorder and Lorimer give a total makeover to a carriage house on Warren Street in Hudson. The property owner, Alex Bates, lives in New York City. Before appearing on "Stay Here," Bates struggled to transform the carriage house into a profitable rental and the first floor remained unfinished and empty. Before meeting Gorder and Lorimer, Bates had already invested $100,000 in renovations but the house was still far from ready for guests.

According to the show, there are 199 rental properties within a five-mile radius of Bates' carriage house. On average, rental owners in Hudson charge $200 per night and have 48 percent occupancy each month. To make Bates' rental more lucrative, Lorimer suggested they turn the house into two separate rental spaces. Based on this data and the price point Lorimer recommends ($400 a night between the two rentals), Bates should make roughly $72,000 a  year.

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The "Hudson River Carriage House" episode documents the transformation that Gorder and Lorimer pull off for Bates in just one week. Throughout the episode, the duo sing praises of Hudson- they love its historic charm and beautiful scenery and incorporate this elements into their renovation of the house.

For the interior design, Gorder embraces Hudson's unique antiquing culture. In order to save money and foster community partnership, Gorder decides to furnish the rental with antiques for sale at local businesses. Gorder and Lorimer help Bates make a deal with art gallery and antique shop The Gilded Owl. Guests can directly purchase these items from The Gilded Owl using an iPad register kept at the carriage house.

Beyond renovating the rental, the two experts also teach Bates marketing techniques and how to curate "experiences" for guests. To show off the uniqueness of Hudson, Lorimer and Gorder set up guest outings to a local farm and then to its farm-to-table restaurant.

By the end of the episode, Bates' carriage house is renovated, furnished and stylishly decorated with country-chic accents like ladders, horseshoes, and a large, distressed headboard made from a wooden door.

"This really is the essence of Hudson in our eyes," says Gorder. "You can sleep next to the art and furniture that Hudson is so known for and the architecture that it's celebrated for."

You can book a stay at the carriage house through Airbnb or directly on the host's website.

READ FULL ARTICLE HERE

INMAN Article - Luxury Connect: Peter Lorimer on being 'everywhere' on social media
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Luxury Connect: Peter Lorimer on being 'everywhere' on social media

How to profitably utilize all social media platforms

BY INMAN Staff Writer

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it.

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READ FULL ARTICLE HERE

Luxury real estate enthusiast Peter Lorimer of PLG Estates confesses that he “is everywhere” when it comes to social media. “I am one of the maniacs that does Twitter, LinkedIn — Instagram is my main focus — and I still do Facebook and run a Facebook Business page as well, plus I’m considering dialing up Snapchat again,” he said.

Lorimer is going to be talking about how to use technology and social media to make connections in luxury real estate at Luxury Connect, October 16 through 18 at the Beverly Wilshire Hotel in Beverly Hills. He’ll talk about the changes he’s seen sweep through social media and how to stand out from the crowd.

“I’ve been heavily posting on social media for a decade,” he explained, “and I noticed in the beginning that everything lived on every platform, and it was all the same. Someone would do the same post on Facebook, Twitter, Instagram, and everybody looked at everything. Now what I’m finding is, people tend to look at the same one or two platforms all the time, and then occasionally dive into another.”

This is why he’s decided to focus mostly on Instagram for the time being — it has better engagement than many other platforms. But he’s also careful to cater to each audience specifically. “My LinkedIn audience is completely different from Instagram, and my Facebook audience is, for the most part, different, too. I subscribe to the shotgun approach of getting everything everywhere, and I also subscribe to the philosophy that you can never post too much as long as the content is good.”

Hear how Lorimer crafts high-quality content, how he decides to deploy it and how it’s all shaking out in his business when he sits down for a facilitated roundtable discussion as part of “Secrets of Success: Learn From the Experts,” happening only once this year at Luxury Connect.

What do you think the luxury agent of the future looks like?

It’s a tall, British, handsome guy. (laughs)

I do believe that high-touch will never go out of style. And if anything, I think that the luxury agent of the future will actually resemble the agent of today far more than the traditional agent of the future. Because in luxury, it’s all about trust. I can put out all the cool videos I want and use digital social media to open the door, but if at the end of the day I can’t be trusted, trust is the most valuable commodity and I think that will always remain.

I think there are things you can do with technology that can help. I put my clients on an automated anniversary gift, once a year the house gets a happy birthday present from me and I’m blissfully unaware of it. That’s easily done. The phrase I do really stand by is there’s such a buzz on technology — technology, in my opinion, is not the answer. For me, technology is just, it allows us to augment our business. We will not be replaced by technology. The shitty agents will. But the good agents can have technology enhance their business. In fact, I think as there are more automated solutions available, the more high-touch and personable agents are, the more they break through the white noise by doing great social media and high-touch client service. You do a great social media post, pay to advertise it for your entire base, then you start prospecting. “Just checking in — how’s Joe, how’s the dog?” It’s warming up your entire database.

What do you feel are the challenges facing the luxury market this year?

In Los Angeles, I feel the luxury market has contracted and it’s been contracting for at least the last couple of years. There’s too much inventory in the luxury range, it’s the opposite of the regular real estate market. I think the challenges are — I remember selling in the Hollywood Hills when a luxury home was $3 million. Luxury represents trophy properties, and the really good ones tend to get bought. There’s a glut of properties in that range. If you can afford $30 million, chances are you can afford $45 million or $50 million, and a $50 million house is way more luxurious than a $30 million house.

What are some of the biggest problems you’ve faced in growing your business?

There is very little loyalty between clients and agents. It’s amazing. I’m a broker now and have 200 agents, but when I focused solely on luxury, it’s like you eat, sleep, breathe what your clients’ thoughts are, and if you’re prepared to do that, you stand a much higher chance of winning a luxury client, when the odds are massively already stacked against you. In order for you to even compete, you have to live, breathe, eat, think luxury real estate 24/7.

The biggest challenges are if you want any kind of life. You have to be prepared to be at your grandmother’s 80th birthday and run out the door before she cuts the cake to show a client a house they probably won’t buy. To be quite honest, I think a work-life balance is beautiful because I don’t want another million bucks on my deathbed, I want to know I spent time with my children. Money’s not the object for me.

I am just a passenger, I’m passing through, and I came into this world with nothing and I’m going out with nothing, so I don’t really give a shit how much I’ve got of anything, And I’m very fortunate because I’ve managed to accrue a bunch. But there is no deal big enough that would make me leave my kids’ birthday. I have dinner with my children every single night, and I have breakfast with them every single morning, and I make sure I have as much face time with them as often as possible. I may go out and work after dinner for a bit, I might not, but I am not an absent parent. I value family way above and beyond any monetary thing.

How has technology changed your business, and what are you most intrigued by that you’re not currently using?

I am hopelessly addicted to technology. Have been since I was a child with my first digital watch. I try everything. I reach out to all the people in Startup Alley, check everything out — I will look at absoltuely every piece of technolgoy that I can lay my hands on.

Very few of them provide massively game-changing solutions. This is not particularly new, but there’s something at PLG we adopted called RealScout, and I find that to be a game-changer with our business. I find Contactually to be a game-changer with our business. The tools I love are Iconosquare, I can schedule Instagram Stories posts and get really great analytics. Sprout Social is another one I live and die by. I’m exploring

What’s the question you hear most from your clients? And what’s your answer to them?

The question I hear the most, “where are interest rates,” I just tell them where they’re at. The question I hear the most from my clients, which is gratifying — I’ll be standing at a property with my clients, they’ve got Zillow and Redfin open, they’ve got all the apps and technology out the wazoo, they can see what I can see, but the question they always ask me is this — and this is why good agents will have a career — “what do you think?”

All the technology in the world that will allow them to make a decision without me, yet they still need my blessing. As long as agents can bring a value add, very much like a family doctor or great attorney, they will be around. If I’m in jail and I need to be bailed out, I’m not going to be going on the internet and dialing an 800 number. I’m going to call people I trust and ask for a referral.


Article In DECIDER: When Will ‘Stay Here’ Season 2 Come Out?

By Brett White

Netflix has been absolutely crushing it when it comes to reality programs in 2018. First Queer Eye changed our lives, then Nailed It! rocked our worlds, then came Sugar Rush and Amazing Interiors and now here we are, ready for more episodes of Stay Here. The streaming service’s first foray into the home renovation genre, Stay Here puts a twist on all that stuff you see on HGTV by focusing on short-term rental properties. The goal isn’t just to take a space from “meh” to “yeah!,” it’s to help the property managers increase their profits by making their spaces more desirable to those looking for a getaway.

Stay Here dropped all eight episodes of Season 1 on August 17, letting us get reacquainted with Trading Spaces alum Genevieve Gorder and introducing us to British real estate pro with an eye for profits Peter Lorimer. Along the way, we saw a houseboat turn into a wow-boat, met our new BFF Gordy, watched a retired couple learn about blogging, got swept away by a literal carriage house prince, and traveled back in time to the grooviest ’70s pad in Palm Springs. But now that we’ve all binged all eight episodes of Stay Here, we gotta wonder…

Will there be a Stay Here Season 2?

Netflix has not yet announced whether or not more Airbnbs will get a little TLC from GG and PL. There’s also not much to go on from the hosts themselves. Just like all of us, they’re holding out hope that response to Season 1 is strong enough to merit more.

Peter Lorimer@PeterLorimer

We all have our fingers and toes crossed but hopefully we will begin another season soon. Thanks for watching this one

Another thing, Genevieve Gorder is a busy busy interior designer! We know that before they shoot more Stay Here, she’s going to be headed to North Carolina to shoot Season 2 of the Trading Spaces revival for TLC in September. She’s also got her fingers crossed for more Stay Here, as she’s said on Instagram.

Here’s where, I dunno, maybe I get in way too deep. I initially suspected that Netflix may have already shot Season 2, similar to how they shot 16 episodes each of Queer Eye and Nailed It!and broke them up into two “seasons.” That’s why those shows were able to drop two seasons in a four month span. But after scrolling way back through Genevieve’s Instagram, you can clearly see when they shot every episode of Stay Here–and more interesting, which order they shot them in!

  • 11/27/17 – DC Firehouse (episode 8)

  • 12/5/17 – Brooklyn Brownstone (episode 4)

  • 12/11/17 – Hudson River Carriage House (episode 6)

  • 1/2/18 – Malibu Beach House (episode 2)

  • 1/8/18 – Paso Robles Wine Country Cottage (episode 5)

  • 1/17/18 – Palm Springs Time Machine (episode 7)

  • 1/23/18 – Seattle Houseboat (episode 1)

  • 1/28/18 – Austin Pool Pad (episode 3)

After that, Gorder’s Insta documents vacations, jobs, and the Trading Spaces press tour. If they shot 16 episodes, I don’t know why she wouldn’t also document the second 8. I also don’t know when she would have shot them, either! That’s why I think that, despite my initial hunch, they actually only shot 8 episodes.

When will Stay Here Season 2 come out?

Considering that Genevieve has another round of Trading Spaces to do, it’s likely that the potential Stay Here Season 2 won’t start shooting until maybe November–if it comes back! Maybe we can expect to see more next August? Or maybe Netflix will try to fast track it somehow, if demand is great? Bottom line is, if you want Stay Here to stay around, you gotta watch Stay Here!

 

Article in ARRIVAL: New Netflix Series, “Stay Here,” is a Short-Term Rental Makeover Show
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By Russ Klettke

READ FULL ARTICLE HERE!

In the growing world of home sharing – in the richness of its many shapes, sizes, styles and locations – it only makes sense that we’d get a home-makeover reality TV show.

The show, “Stay Here,” arrived on August 17 on Netflix, where eight episodes take property owners from dismal to dramatic. The series promises to look at short-term vacation rentals in terms of “travel, design, experience and profit” and largely achieves the first three. The property makeovers in each case are significant – according to the show’s host, renovation costs in several episodes exceed $100,000 – but cost details are not included in the show.

Locations make the place

“Stay Here” is still worth a good binge and could easily become a multi-season hit. The hosts come from important corners of expertise: Genevieve Gorder, the interior designer on the team, formerly hosted the TLC network’s “Trading Spaces.” Her sidekick is Peter Lorimer, owner of a successful Beverly Hills, California real estate brokerage. Together they understand aesthetics, value and higher-end clientele.

The featured locations in the show make a fine American traveling bucket list: Seattle, Malibu, Austin, Brooklyn, Paso Robles (California), Hudson (upstate New York State), Palm Springs and Washington D.C. The types of homes range from a houseboat, a fire station and a ranch to a Mid-Century Modern, a brownstone and more.

Importantly, what “Stay Here” does is venture outside the structures to the broader locations, exploring the surroundings and attractions that define the area. In Seattle, that includes visiting the nearby Pike Place Market, shopping for definitively regional foods that provide a “goodies” welcome basket for guests. Lorimar advises hosts to spend 10 percent of a first night’s rental fee on these packages as a bigger point is made: As a host, you’re selling an experience that’s associated with the location, and those things should be part of your marketing messages.

Marketing and design work together

Lorimer adds that hosts need to think more like business people. To underscore that, he provides a primer on listing language that captures the imagination and web traffic. “I recommend SEO, search engine optimization,” he says, advising the Seattle hosts to use “romantic Seattle houseboat rental” in a pay-per-click program. Gorder reinforces that by saying, “own a niche.”

The aesthetics of the accommodations matter most in this show, and Gorder doesn’t disappoint. The properties all start out looking sad, and every owner has stories of failure in their short-term rental market. The show walks through the cringe-worthy “before” environs as show hosts discuss what’s wrong while offering general ideas for changing it. Next, the property owners are ushered offsite.

Owners appear to place their trust in the show while complete transformations take place; Living rooms become master suites, kitchens are simultaneously downsized and taken up-market, entry doors become showstoppers and views (where they exist) are maximized.

Who pays for all of this? “In every project, it was a joint effort,” Lorimer told us. “Suffice it to say the hosts commit a considerable amount of money to the renovations.” He says the starting point is what the owners want to earn with their properties; they study comparably-priced properties, determine what it would take to compete and develop a budget from there.

Happy endings

As with all home makeover shows, the reveal “after” moment is fun and emotional. This is a show that allows the imagination – and strategic home-rental business thinking – to test the possibilities.

Lorimer’s website enables us to see at least what happened after the Seattle makeover (which was filmed before April 2018). The owners’ goal was to generate revenues of $4,000 per month, charging $250 per night with a 16-nights-per-month occupancy rate. Their Airbnb calendarshows 24 nights booked in September and 25 nights in October at a price of $300 per night, as well as 39 five-star reviews. That suggests profitability, far beyond expectations, even if we aren’t sure what it cost to get there.

Overall, the show is a fun way to see what experts in the space would recommend when it comes to vacation rentals. More than anything though, the show shines a positive light on the vacation rental industry that is not often shown to the general public.

Article in CACTUS HUGS: Palm Springs Time Machine | Info on the Netflix ‘Stay Here’ home

The Netflix show Stay Here has designer Genevieve Gorder and real estate expert Peter Lorimer help property owners transform their short-term rental properties in places like Seattle, Brooklyn, Austin, and even the Coachella Valley. Episode 7 of the series, entitled “Palm Springs Time Machine,” has Gorder and Lorimer tackle a desert home that seems stuck in 1970. Here are details on the show, the home, and other places the episode was filmed.

Stay Here – Palm Springs Time Machine Episode Recap

The Palm Springs home before its transformation

The home is very, very, very 1970s – with much of it not being changed in over 40 years.
Homeowners Ryan and Jess (the episode gives no last names) grabbed the house for $800,000.  Ryan and Jess love that the house is a throwback and they want to keep it that way, but would also like to add a few new touches, fix up the terrible kitchen, and transform the front yard area.

The new kitchen from the Netflix Stay Here episode filmed in Palm Springs

The owners are first reluctant to rent out their home, for fear that Axl Rose is going to trash it, but they are reassured over steaks that everything is going to be fine and $1,000 a night seems like a good price – especially since booking just five nights will pay their monthly expense and then some.

The transformed front yard from Stay Here’s Palm Springs episode

During the course of the “Palm Springs Time Machine” episode, Gorder and Lorimer are able to fix up the home by putting in a whole new kitchen, planting oh so many ficus trees, and adding new technology like state-of-the-art WiFi and noise monitors.

Where They Went in Palm Springs

The Netflix Stay Here episode sees Gorder, Lordimer, and owners Ryan and Jess make a few stops around Palm Springs.  Here’s where they went:

LULU California Bistro

The episode begins with Gorder and Lordimer dining on the patio of LULU California Bistro in downtown Palm Springs.

LULU California Bistro, 200 S Palm Canyon Dr, Palm Springs, (760) 327-5858

Grace Home

The Stay Here hosts and owners head to grace home in the uptown design district of Palm Springs to shop for modern furniture and decor.  They also spend a good amount of time appreciating an old-school photo of a Palm Springs pool party at the store that doesn’t believe in putting capital letters on their sign.

Grace Home Furnishings, 1001 N Palm Canyon Dr, Palm Springs, (760) 904-6337

Mr. Lyons

Mr. Lyons Streakhouse in Palm Springs

A table for five is set at the steakhouse for Gorder, Lordimer, Ryan, Jess, and Mike (no last name given) who represents Acme House Company, a Palm Springs vacation home rental company – who is stoked about how preserved the home is.  He reassures the homeowners that there probably won’t be any problems renting their place out as people who rent it watch a video and a concierge meets them when they check in to make sure they are who they say they are.  Mike also says that the company has had just two issues with rentals but nothing at “armageddon” level.

Mr. Lyons Steakhouse, 233 E Palm Canyon Dr, Palm Springs, (760) 327-1551

Where is this house?

The home is in the Twin Palms Neighborhood of Palm Springs and is located at 2055 South Joshua Tree Place.

How Do I Rent the Home?

Ahh yes, the whole reason you came to this post – because you want to party like it’s 1969.  Well, here’s the deal:

We looked all over the website for Acme House Company and though there were a lot of other homes in the area are featured in the listings, the “Palm Springs Time Machine” was not one of them.

So Cactus Hugs reached out to Acme and were told that the house is awaiting approval for a permit from the city of Palm Springs to be a short-term vacation rental.  Acme said that once approved, the home will be included in their listings.  But wait, after our phone call to Acme, we found this…

Update: Looks like the place has its own website and its showing as allowing rentals now.  A three-night minimum is required. Rates for the place are $1,000 nightly, $7,000 weekly, and, you guessed it, $30,000 monthly. There is also a $250 cleaning charge.

Article in 'BUSTLE' - Who’s Peter Lorimer From ‘Stay Here’? The Real Estate Expert Is About To Be Netflix Famous
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Who’s Peter Lorimer From ‘Stay Here’? The Real Estate Expert Is About To Be Netflix Famous

By GENEVIEVE VAN VOORHIS

If you've been harboring a wish to turn your home into a destination AirBnb rental, then you're going to want to add Stay Here to your Netflix queue ASAP. Stay Here, which drops Aug. 17, is a new Netflix reality series that flips the short-term rentals of regular people into fabulous destination getaways. Interior design guru Genevieve Gorder cohosts along with real estate expert Peter Lorimer. While you might have heard of Gorder, or the TLC hit that launched her career, Trading Spaces, Lorimer is still something of an unknown in the world of real estate reality TV. But there's good reason why he was selected to co-host this new makeover show.

If you're just a regular TV streamer looking for something to fill the void in your life until Season 3 of Queer Eye, his name is probably brand new to you. But if you're a hot celebrity looking to invest in your second property along the Southern California Coast, well, Lorimer might already be your guy. Lorimer launched his own venture, PLG Estates, in 2010, as per his bio on the company's website. "Whether it's a first time buyer looking for a $100,000 condo," the blurb reads, "or a well-heeled celebrity in search of a $10 million beachfront hideaway, every client is treated equally and given top-notch service by one of our team of agents."

If that makes him sound stuffy, though, try his bio on Inman.com, the real estate media site where he's also a contributing writer:

"Peter is the owner of uber trendy PLG Estates, which fuses together the art of handling incredibly delicate and private VIPs while giving all clients the feeling of being 'inside the velvet rope,' just like the rock stars and celebs the PLG Estates brand is known to cater to. Lorimer’s flavor of 'exclusivity for all' is the perfect concoction for the sophisticated Los Angeles crowd who gulp it down with an insatiable thirst for PLG’s style and 'not just any old agent' verve.

If Stay Here goes well, I'd definitely be down for a series that watches him: "handling incredibly delicate and [not so] private VIPs." That sounds like reality TV at its most decadent.

But before he was selling mansions to millionaires, the U.K.-born Lorimer was hobnobbing with artists in a different capacity: as a music producer. His bio on the Nurture Con website explains:

"Pete had tremendous success as a record producer before coming to the US, working along sides some of the biggest recording artists of the 80's and 90's and having over 30 #1's in the Billboard Club Charts and another 25 around the world. It was his love of working with artists, his creative mindset – and a succession of personal real estate investment deals - that led him into the world of real estate."

Having left music behind, Lorimer runs PLG real estate along with "his wife and business partner," Cindy Lorimer, his bio on the PLG website states.

In 2015, according to Inman.com, Lorimer met Canadian real estate agent Jeff Peters, who prompted him to start making videos related to real estate. Since then, he's become a force on social media with 405 YouTube videos, 248 Facebook videos, and even more on Instagram.

"I decided to run at video very hard," he told Inman.com, "because there was no one I could find that was really doing it on a consistent basis and was consistently making interesting content that was in the real estate industry."

It looks like all that video making really paid off, as now he's about to co-star in his own series from arguably the biggest, best video maker in the social media age: Netflix.

Peter LorimerpressComment
STAY HERE - OFFICIAL NETFLIX TRAILER

The time has finally come where I can open my big British mouth and shout from the rooftops that my show ‘STAY HERE’ will be premiering on NETFLIX August 17th! 

Tune in to watch me travel the U.S., with cohost Genevieve Gorder, giving expert advice to turn failing AirBnb rentals into gold! 

I truly couldn’t be more proud of the show and everyone who was a part of it!  Enjoy the trailer and I’ll be coming to a telly near you, very soon.  Let the countdown begin!

Thanks for watching and being part of the rebellion

Peter 

WATCH US ON NETFLIX HERE!