Posts tagged podcast
The Snapshot #101: Authenticity In Real Estate Marketing (HomeSnap Podcast)

I got into real estate investing in LA in the early 2000s. It occurred to me at the time that I was constantly being approached by my music industry friends. Almost by necessity, I got my license in order to serve those friends. I ended up with the nickname the "rock-and-roll realtor" because I helped a lot of people in the music business.

I had my creative crowd, and worked in a corporate environment. The corporate stuff didn't work for me, and I didn't like it. I was "ok" in both aspects, and miserable. I decided I had to do it my way.

So, I went all in with the creatives. My crowd knew me as the t-shirt, jeans, and glasses guy - not one of the hundreds of guys in suits. When I went all in with who I am, my client base skyrocketed. I spoked to people honestly and I treated my clients like family. I ended up being #1 KW agent in 2010 in LA, used that to springboard my own company, PLG.

I'd much rather appeal to a small group of people. I vibe with my creatives. I always say, "You have to have just the amount of crazy to work with me."

Hashtags. Use them. Geo-tags. Use them. IG Stories. Use, a lot.

Don't post for the competition, post to be creative. I put stuff out that I really like and really believe in.

What's the goal of all this? How do you decide whether it's all worth it? The truth is this: I've had multiple careers and the common thread running through all of them is -- if I'm excited to get out of bed in the morning and do it, it's right. When I'm planning my media for the week, I find it all incredibly enjoyable. I have a gut instinct that I MUST do this--I'm future-proofing my business and my brand for things to come.

Original Post Here

How to Grow Instagram Organically / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one!

Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features.

There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few).
Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerful post for your audience.

A common misconception is that social media is something you "get to".

Social media IS your work. THIS is prospecting.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

[ 04:40] iconosquare App -> Available on iOS, Android and Desktop 

[05:07] Sprout Social App -> Available on iOS, Android and Desktop 

[05:39] Hootsuite App -> Available on iOS, Android and Desktop 

 [13:08] “To be successful in business now we need to be prospecting through social media we need to be using collections”

[14:12] “I am just a gatekeeper to ruining many hours of your life by you nerding out and getting into the guts of Instagram but if you do it if you take the time, you will flourish!”

[14:42] “Social media is your work this needs to be an integral part of what you do on a daily basis.”

 

Thanks for being here,

 ❤️ PL

How to Control the Outcome of Your Business / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

When I was a little boy in England, my father said, "If you can find a job that you like, you are going to be happier than 98% of the population."

Here's what I see happening over and over again with young real estate agents and young men and women in other careers - they become miserable under the pressure to succeed; they become slaves to their careers and lifestyles. Why? Because they're rooted in the results. Friends, we can't control the outcome. The secret is learning to be happy, whatever the outcome. The ONLY thing you have control over is your actions.

There's freedom in this. It's about waking up every single day, busting our asses, and staying out of the results.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[02:42] “if you can find a job that you like, you are going to be happier than 98% of the population!” My Father

 

[03:34] “there's a lot of people that drive around in maybe an expensive car and then pull into that one bedroom studio apartment in North Hollywood.” 

 

[04:10] “Would you rather make a million bucks a year doing something that you hate or would you rather open an espresso bar in Vietnam and just have a quality of life that is beautiful?”

 

[04:48] “the pressure to succeed, makes people miserable it makes them slaves to their careers it makes them slaves to their lifestyles”

 

[05:38] “expectations, ladies and gentlemen, are freaking toxic”

 

[09:11] “Everyone I met and meet will get amazing service professionally and personally, that's the key!”

 

[10:12] “get ready cause the next 18 months are gonna be like sitting in the ring with Mike Tyson, and every time you raise your head from the mat, Mike Tyson is going to smack you down again”

 

[12:55] “the moment you feel like you are working just for money, is the moment it's over!”

 

[14:39] “we got a long life, but it goes fast!”

 

Thanks for being here,

 ❤️ PL

Technology vs Tradition / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

The real estate world has changed and continues to change today. How do you keep up? In this podcast, I go over my top websites and tech tools that help me break through the competition.

However, keep in mind. 👇

It's all in the value-add. People are disinterested in your market reports. They want to see you, as a human. Those of us who dig in and figure out who we are as real estate agents and work to contribute to our value-add, we're safe.

It's attraction, not promotion. People want to see your face, hear your voice. Treat your clients like gold.

So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[05:56] “Everything is just attraction, not promotion”

[08:55] “Videos with captions get open 80% more” -> visit rev

[10:06] “get the ability to have much more produced videos on Facebook” -> visit belive.tv

[11:09] “ a website where you can compare and contrast, how your social media posts are doing up against other people” -> visit buzzsumo

[11:52] “create interesting kind of graphics, animations and info videos that just look

really nice” -> visit  playbuzz

[12:40] “have a Hitman on your website“-> visit hotjar

[13:25] “an app that allows you to film vertically that that will that will then automatically chop it into 15 second pieces” -> visit  Storeo - iTunes store

[14:05] “this is going to be the future of prospecting” -> visit chatfuel and manychat

[14:44] “People work with you because they like you”

[15:09] “We must be accountable to our clients at all times!”

Thank you for being here,

 ❤️ PL

Being Motivated By Failure / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast ventures into one of my favorite things to talk about: failure. Failure, as far as I'm concerned, is my friend. It used to be my enemy, I was terrified of it. Now, I see it as a way to reset my compass. I don't run away from failure, because I have and still do learn from it. Don't listen to the debating society. Dig in. Don't make it personal. Fail on your own terms and watch you and your business grow. So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[01:31] “Success is moving from failure to failure with no lack of enthusiasm” - Winston Churchill

[01:57] “Failure is actually my friend” - Peter Lorimer

[02:31] “Success is Not final” - Winston Churchill

[08:19] “Failure isn't the end it's a recalibration of Direction” - Peter Lorimer

[09:05] “Don't make it personal even if it is.” - Peter Lorimer

[11:47] “Thoughts become Things! If you think you're going to fail all the time, guess what? you are going to fail!” - Peter Lorimer

[12:40] “Don't look for approval!” - Peter Lorimer

[13:22] “If you want loyalty get a dog” - Glenn Danzig

[14:07] “When you play in the middle, when you play it safe you are betraying the future you!” - Peter Lorimer

[17:34] “Failure can come really quick, Success takes a long time!” - Peter Lorimer

Thank you for being here,

 ❤️ PL

How to Take Risk in Your Business Without Fear / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast dives into something a lot of entrepreneurs suffer with--we become trapped by fear and start underestimating ourselves. We talk ourselves out of 90% of our ideas. Those ideas you see happen? Those ideas come to fruition through relentless, persistent action that don't listen to those dream-crushing voices. There's no middle, there's no playing it safe. You're either moving closer or further from your goal. We need to nurture our ideas. You have nothing to lose except time. So without further ado, let’s dig into this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[04:27] “I would think 90% of entrepreneurial dreams we talk ourselves out of the first 10 minutes.”

[05:44] “most of you have had breakfast, most of you live in the United States, so guess what team, you already won right you already won!”

[06:42] “I welcomed failing fast” 


[07:17] “There isn't a playing it safe you’re either going forwards or backwards”


[09:23] “The only commodity of value we have in our life is time”


[11:06] “Unless you have a white hot burning desire to become a director it's not gonna happen” Martin Scorsese


[12:08] “When you ask people for advice, maybe 5 out of 10 maybe 6 out of 10 will sit you down and spill their guts and then invite you back”

  

Thank you for being here,

 ❤️ PL

Man vs Machine / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. 

The real estate, like many industries has changed over the past decade almost to the point of being unrecognizable. Along with that change, has come readily available data which allows us to drill down and find those most likely to see or buy. In today’s podcast I will be going over some of the best programs out there along with some of my techniques to help us capture more business. So without further ado, let’s dig into this weeks episode of The Creative Entrepreneur.

That’s about it for this week. I will be back again next week with another info laden episode of The Creative Entrepreneur. Thank you for your comments and please feel free to share this with someone who might get value from it. Until next time this is Peter Lorimer out. I’ll see you later.

Golden Nuggets from this episode:

[06:30] “The landscape has changed because there is a tidal wave of information that permeates our industry.”

[07:31] “The big Data is only a tool that will help us procure business it's never going to replace us.” 

[08:10] “You don't wanna to be an Uber driver for Real Estate.”

[08:18] “We are no longer The Gatekeepers of information, therefore our job has changed! Those of us that realize that job has changed will flourish!”

[09:38] “When everybody's running in one direction, I run in the other.”

[10:28] “You have to remain in people's lives to remain top of mind.”

[13:12] “Machine will win, if we don't go the extra mile!”

 

External Links:

inman

RealScout

Remine

PropertyRadar

 

Thank you for being here,

 ❤️ PL

The Four Cornerstones of Business / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. 

On today’s podcast I will be going over an ethos that is one that came to me over the evolution of trial and error and more than my fair share of school of hard knocks diploma. Rather than me just blurting out what they are, why not just kick back, get comfortable and join me on the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[04:55] “confidence self-belief, your story, what is your story, your authentic self and your vulnerable cell must be front-and-center”

[05:10] “Self-belief, your story, authenticity and vulnerability fuel the real you!”

[06:30] “If you do the same thing everyday single day, your execution becomes better and better and better!”

[08:42] “When a system is working and it's great, I just have this innate feeling of how can I make it better?”

[11:22] “being grateful when things go wrong”

[11:59] “Expectations are toxic!”

[12:51] “Every single day of my life, I am in gratitude!”

[15:21] “When you don’t get what you want, you realize that you are exactly where you’re meant to be and that someone else needed to get it instead of you on that day!”

Thanks so much for being here,

 ❤️ PL

A Love Affair With The Unknown / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. 

On today’s podcast I will be covering a subject that is one of the most important guidelines of how to grow your business. A love affair with the unknown is exactly that. It means no fearing what’s around the corner but embracing it. If we knew everything that was going to happen in our lives we would lead a rather boring existence.

My motto is if the trail of breadcrumbs gets me 65% the way there the rest is a love affair with the unknown... thanks for joining me on the creative entrepreneur podcast.

Golden Nuggets from this episode:

[01:51] “Courage is a love affair with the unknown”

[03:39] “Education will only get you 65% of the way the remaining 35% is God.”

[06:42] “in real estate is a saturated Market where everybody does the same thing”

[08:03] “that 35% can either be driven by fear or it can be driven by faith

[09:54] “Expectations are the thorn in the side of of any hopes and dreams, expectations are toxic.

[10:58] “looking into the unknown and trying strategies and taking risk is for me what life is all about”

External Links:

inman news

1000 Watts

Real Trends

DrawBotics

Tom Ferry

Thanks so much for being here,

 ❤️ PL

How to Double Your Business in 2019 / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

On todays podcast, I will be going over some fundamental tips that, when applied whole heartedly, can double your business. I live by what I say as the strategies I will be going over today are key to how I do business on a daily basis. I will be covering fear, courage and everything in between so as always, thanks for joining me on The Creative Entrepreneur Podcast. 

Golden Nuggets from this episode:

[03:29]comparisons are absolutely toxic” 

[04:44] “external stuff is like crack you feel great for a minute, I think I never did crack but I suppose you feel great for a minute and then you feel shity for hours afterwards”

[05:53] “happiness means I am happy most of the time which I think is an accurate way to paint the picture”

[06:53] “I am not invested in the results, I’m invested in my input but the rest is up to the Universe and that’s very freeing”

[08:30] “if you're looking for loyalty get a dog because the real estate industry and business in general is a tought freaking gig!”

[14:48] “focus on the stuff you do because he's going to make you a better colleague, it's going to make you a better advocate, make you a better business owner, its going to make you a better spouse a better father…”

[17:05] “don't stay in a job you hate, because you feel like it's not the right thing to do”

Thanks so much for being here,

PL

Top 10 Tips for Success for New Realtors / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

On today’s podcast we are going back in time. Very often I am asked what exactly I did to achieve the success in real estate I did so quickly. So today I am busting out the Pete Lorimer handbook for new agents to get a foothold in this incredibly saturated and notoriously difficult profession with my Too 10 tips for new real estate agents. Thanks so much for listening.... now here is the podcast. 


Golden Nuggets from this episode:


[03:27] Tip 1 “Don’t just look for deals…”


[05:50] Tip 2 “You’ve got to be tenacious…”

 

[06:42] Tip 3 “It’s not going to be a breeze…”


[07:57] Tip 4 “Know who you are, and what your niche is…”


[08:57] Tip 5 “Shamless Self-promotion…”


[09:55] Tip 6 “Sit as many open houses as you possibly can…”


[10:53 ] Tip 7 “You gonna have to make content the cornerstone of who you are…” 


[11:09] Tip 8 “When anybody reaches out to you you got to get back to them…”


[12:20] Tip 9 “Have the mentality of being an emergency doctor…”


[14:46] Tip 10 “You got to track your data…”

Thanks so much for being here,

PL

Grammy Winner Dennis White aka Latroit Interview - Pete Lorimer // The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Dennis White and Peter Lorimer

On today’s podcast we get to sit down with multi platinum selling artist, song writer and producer Dennis White aka Latroit aka static revenger aka charm farm. Dennis who has worked with the likes of such industry giants Deadmaus, Kevin Sanderson from ground breaking band Inner City and culminating with his 2018 Grammy winning work with Depeche Mode. I got a chance to sit with my mate Dennis to find out what keeps his clock ticking as a creative entrepreneur and how he remains relevant and as fresh as he does after 30 years. Plus we will get the inside scoop on the winning of that Grammy too, Stay tuned at the end of the podcast for some bonus tracks  by the marvelous Dennis White ..... so without further ado he is Dennis White as my guest on the creative entrepreneur podcast.


Golden Nuggets from this Episode:

Dennis White Grammys

Dennis White Grammys

[04:52] “you told me one time that you know stuff that is normal for us as musicians record promotion Flyers clip of whatever, this is like Eye-opening the people in real estate they just don't think this wat, so you went in there like ‘HI, where's the music video for this house?’”. - Dennis White

[05:42] “Being in music is a very Ego connected emotional jail, is like kind of defines Who We Are”. - Dennis White

[08:50] “A leopard can’t change his spots, and here I am sitting in another recording studio doing creative shit” - Peter Lorimer

[11:05] “You got the greatest idea in the world but until you get somebody to buy it or somebody cares about it you have exactly zero!” - Dennis White

[19:12] “There’s a point where the creative stuff, for me anyway, it doesn't feel creative because that's my base Instinct, that's my natural thing right? that stuff just comes naturally to me!” - Dennis White

[21:46] “if nothing happened if the shit didn't happen to your idea of your thing the way you were aiming, don't let that close you down from the other stuff that might work for!” - Dennis White

[22:32] “My feeling with collaboration is never collaborate, Unless you feel you both bring something significant to the party.” Peter Lorimer

[23:05] “Wrap your head around the fact that you will never meet anyone in your life, unless you marry them, who's going to be as invested in you and your career as you are! It's just not going to happen.” - Dennis White

[28:58] “absolutely certain that a tenant of nature is that the you know the more that you give away if you create this environment of the abundance, the more abundance around is the more abundance for you for everybody around just fucking give it away.” - Dennis White

[30:36] “Do not let what you do for a living, define who you are to yourself!” - Dennis White

[33:03] “I get up and I feel that everyday is a new script that I am given by mother universe and I work my day as hard as I possibly can,in old directions but I ultimately remove myself from expectations.” - Peter Lorimer

[37:43] “imposing some degree of minimalism on your workflow, I find compels creativity in ways that you wouldn't see” - Dennis White

External Links:

Latroit Youtube Channel

Depeche Mode "You Move" [Latroit Remix]

Thanks for being here!

PL 

Speaking at Gary Vee's Agent 2021 Conference / Pete Lorimer's The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Pete Lorimer and Gary Vaynerchuk

Pete Lorimer and Gary Vaynerchuk

Hey guys so I am beyond stoked to present you with this podcast. I was lucky enough to go to Agent 2021 on Miami as a speaker for none other than Gary Vaynerchuk himself. I was one of a handful of hand picked speakers at this prestigious event host by Gary Vee. In this podcast I go over my recap of the entire event including my key takeaways. The real Estate industry has is no longer your Mom and Pops local guy if’s a sophisticated business with incredibly important nuances and techniques coupled with self promotion and a required social media skill set. I will go over the best of the best of the conference and then stay tuned after my rant for actual clips of me on stage at the fabulous Agent 2021!

Agent 2021

Agent 2021

Golden Nuggets from this episode:

[05:26] “A win-win” is a good deal.”

[05:46] “The old-fashioned word for personal branding is reputation”

[05:59] “You're only as good as your last gig.”

[06:29] “We don’t sell houses, we sell Trust.”

[07:04] “The way things are going right now, all you need is an iPhone so not having a camera just doesn't work anymore!”

[07:!0] “All you need to do is be bold and be brave and get out in front of it.”

[08:23] “If you wanna find out where your personal brand is, it's like sitting down at piano on day one expecting that you’re going to play Beethoven's 5th,

you gotta practice you gotta practice practice practice practice practice and then you find out the tunes you like, all the style you like, but if you don't…

if you are not a practitioner of it, it's not going to improve!”

[08:58] “What is your value? What are you bringing to the table that somebody else can’t?”

[10:13] “Don't sit there and talk about how fabulous you are and why people should work with you!”

[11:12] “Give it all away for free!”

[11:48] “if you're growing it online you've got to be consistent you got to have content coming out all the bloody time!”

[13:00] “ always bringing information to your crowd that they may not already know.”

[15:12] “You got to be hitting the deadlines you got to treat it like a Publishing Company!”

External Links:

Agent 2021

Agent 2021

Ross Golan Interview / Pete Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast I am your host Pete Lorimer former hit record producer now host of the show Stay Here on Netflix and owner La’s most creative Boutique real estate firm PLG Estates. 

On the podcast you will always find business and real estate strategies, marketing techniques and tips for the entrepreneur so hit that subscribe button. 

Ross Golan.jpg

My Guest on the podcast this week is one of the worlds top award winning hit songwriters named Ross Golan originally from the outskirts of Chicago but now an LA resident, Ross is the whose who of songwriters, having penned hits for Selena Gomez, Flo Rida, Keith Urban and Maroon 5 just to name a few. Plus an Ovation Award winner for his soon to be off Broadway Production “The Wrong Man” and winner of the 2016 BMI Song writer of the year Ross is an unstoppable force in the industry and one off the most open and welcoming to boot . I wanted to sit down with Ross to see how he conjures up ideas and inspiration for the air and then turn that inspiration into hit songs. Ross is someone I call a friend but also someone I profoundly admire as he is one of the best examples of a creative entrepreneur.

Golden Nuggets from this episode:

[04:15] “if you can show attainability, that gives the next generation the goals that they can set.” Ross Golan

[04:38] “mentorship is huge in opening doors for the Next Generation” Ross Golan

[05:16] “Think of the people that you're competing against as the people who are creating at the top” Ross Golan

[08:15] “the idea that you can create a business every single day that's what I loved about songwriting” Ross Golan

[08:56] “once you understand the value of the asset  you start creating assets that have that kind of potential value.” Ross Golan

[10:25] “I think of being a songwriter as being an illusionist” Ross Golan

[14:21] “I will call it “the new school of entrepreneur”, where patience,

is something that is encouraged” Pete Lorimer” 

[23:42] “food always tastes better with people” Pete Lorimer

[24:03] “What I get the biggest kick out is being in the game” Pete Lorimer 

[32:10] “this is not at all what i expected, but it’s exactly what i aimed for” Ross Golan

[32:25] “keep chiseling away at building that statue of David but you might end up with the Mona Lisa” Peter Lorimer

[33:41] “if you don't prioritize your life someone else will” Ross Golan

[34.22] “some point you have to say no, you have to say no, or you will be lost in everybody else’s plan.” Ross Golan

External Links:

Ross Golan Podcast - “and the writter is…”

Thanks very much for listening...

Olympic & Bundy Podcast - 62 - Peter Lorimer of Netflix series 'Stay Here' on running a moneymaking AirBNB

Peter Lorimer is co-host of the Netflix series "Stay Here," which helps property owners turn their AirBNB listings into beautiful moneymakers. 

The show is a fun mix of design, business and travel. 

He, along with design guru Genevieve Gorder, traveled around the country and transformed short-term rental spaces like a houseboat in Seattle and a swanky Malibu beach pad.

Lorimer says the key to becoming a "super host" is to view the property like a small hotel. Make everything convenient for the guest, and store items in places that make sense so they won't have to go looking for them (think towels, sheets, utensils, etc.). 

He also says small touches can go a long way when it comes to a guest's experience. Keeping higher-end toiletries stocked, champagne in the fridge and local travel guides for entertainment ideas can make all the difference.

Peter, originally from the U.K., started as a music producer and eventually began investing in property around Los Angeles. He now runs the real estate agency PLG Estates, which he launched in 2010.

He joined me on Olympic & Bundy to talk about how he landed the show, some of the best AirBNB listings he's ever stayed in, tips for hosts and red flags for anyone looking to book their next weekend getaway!

Share this story: https://bit.ly/2RCFlFT

Thank you to Peter Lorimer!

FOR ORIGINAL POST CLICK HERE


Pete Lorimer Podcast - Move Fast and Break Things - Being Decisive in Business

This is a phrase that has been paramount in my ability to learn and grow at speed whilst accomplishing success in multiple businesses. Move fast and Break Things means to not sweat every minute detail and to have a stab at something even if you fall flat on your face and it ends up being a royal disaster. Fearing putting a step in the wrong direction is paralyzing to growth and moving swiftly whilst being aware that is can all blow up in your face is all part of the entrepreneurs journey. MF&BT is actually a phrase I borrowed from Facebooks own Mark Zuckerberg and it seems this ethos has stood him in good stead so we should all take a leaf out of his book and press forward with ideas at speed and without fear of egg on ones face.

That’s my story and I’m sticking to it. Thanks so much for being here. ❤️ P 

Golden Nuggets from this episode:

[02:49] “One of the most important facets of me being able to have a successful business or businesses is, I move fast!”

[03:21] “MY Education or evidence only gets in 65% of the way the rest of it the 35% which I feel is the hardest, 35% of making any decision especially when it comes to changing direction is instinct.”

[04:24] “Perfection is the death of Industry.”

[07:14] “The amount of business owners that I have spoken to that have had all these great ideas and strategies and techniques and it never happens, is way more than hit the shipping date!”

[08:28] “the only commodity we have is time and if I don't try something because I'm afraid of what other people think, I have betrayed myself and taking a withdrawal out of my bank of days which is limited.

[08:56] “I would much rather run a thousand miles an hour into a brick wall then wonder “am I doing the right thing by not doing the right thing”?”

External Links:

Masters of Scale

Seth Godin

Thanks very much for listening...

#Podcast - Featuring Gary Gold - The Agent that Sold the Playboy Mansion for $105MM 

Featuring Gary Gold : The Agent that Sold the Playboy Mansion for $105MM 

This podcast is just two mates chatting that both like to impart their wisdom on the world on the best techniques deployed for the upper echelon of real estate client - Luxury! 

I got to learn a lot about Mr. Gold.  He’s from the valley and dabbled in standup comedy, but wasn’t good at the suffering part of it.  So, he went full steam ahead in Real Estate and became a heavy weight.  

He talks about how he picked up the pieces after a market crash, how he got his start early on with Zillow and the importance of being of service and sharing knowledge. Plus how to follow up and what to say and when. 

We also touch on our creative sides AND he gives tips on how to find clients on the upper bracket of clientele and tricks of the trade.

We really run the gamut on this one. He couldn’t have been a cooler guest!

CLICK HERE for more on Gary Gold 

Thanks for listening and for being part of the rebellion

Pete

Pete Lorimer PODCAST - Full Keynote - How to Become a Rockstar Realtor - Michigan WCR Conference


Full Keynote - How to Become a Rockstar Realtor - Michigan WCR Conference - Real Estate Digital Strategies & Social Media Marketing

So the podcast this week I travel to Detroit to deliver a keynote to a very posh luncheon crowd with the subject matter being "How to be a Rockstar Agent" which I hasten to add a title I did not make up but am very flattered by. Unlike the vlog this is the ENTIRE KEYNOTE, so grab a cup of coffee and pull up a chair as its a long one (but well worth it).

 I drop all the tips & techniques I have used over the years to help me have a successful real estate career and booming brokerage in the saturated and uber-competitive Los Angeles market.

The talk was about shattering some of the traditional methods of real estate and embracing the new. Peeling back the old-fashioned veneer of "Client & Customer" and following the new school of running to your tribe.

For too long, fear of upsetting people has paralyzed our industry ergo making it an ocean of vanilla. When I was a new agent I make a point of smashing any barriers between agent and client to dust. It was one of the best things I ever did professionally, and it has paid me back in spades. 

Thanks so much for watching and for being part of the rebellion. 

Peter

Pete Lorimer Podcast - Opinion on Zillow - Hashtag Ninja - Silicon Valley Closing Gift

Pete Lorimer Podcast - "Opinions on Zillow - Hashtag Ninja - Silicon Valley Closing Gift "

This weeks show is in three parts, the first topic I will be covering is the Gorilla in the room if real estate, Zillow. I will go over my thoughts and opinions regarding rhe giant of the real estate industry. Love it or hate it it is most certainly here to stay so I wanted to give you an idea of what my stance is in the mix of it all.

Second item on the docket is how to use hashtags. Have you ever sat staring at your phone after doing a killer post wracking your brain for hashtags or worse still "What thwe heck are hashtags!!". Well calm your nerves because I have a playbook on the subject that should shed some light on the subject, plus I will tell you how I use them. 

Last but not least, Silicon Valley does it again with Evabot which is a much more sophisticated way for us to send closing gifts to our people than the mad dash to the mall on your way to the final walkthough. Evabot makes the process simple and painless but with the HUGE added bonus of being able to track data too. 

I really appreciate so many of you texting, emailing and sending love its greatly appreciated and I will have another podcast out next week. Thanks for listening AND for being part of the rebellion.

Cheers

Pete

Pete Lorimer Podcast - The Art of the Pivot

Peter Lorimer Podcast - "The Art of The Pivot"

Podcast 3 Thumbb.jpg

This week's podcast is a short but very sweet one.  2018 is a benchmark year in our industry with the ground literally shifting beneath our feet. BIG DATA is the buzzword de jour and I am seeing it instill anxiety into many independent contractors I see in Los Angeles. For me, Big Data is an awesome ally to augment but not replace us. In this podcast, I offer direction of how to blend the digital and traditional business worlds to create a powerful elixir that will propel you to more success.Thanks very much for listening and for being part of the rebellion.

Cheers

Pete