If you are in the short-term rental business, it's time to shift your mindset. It's time to think about your AirBnB as a business, and it has to be incredibly evident that you care about your guests' experience when they stay there.
Seattle Times recently published an article on this topic, and I was much obliged to give my two cents. The article covered my favorite topics: marketing your AirBnB and setting it up for success (or, read: guest comfort and satisfaction).
There is a multitude of things you can do to improve your reviews and your guests' overall experience. But before you can do that, you must get them there. And that's where the marketing comes in. Invest in a professional photographer and possibly even a videographer. What's your rental's story? What's the narrative? Tell it well, and then outfit your rental accordingly.
The second most important factor of your rental (following the quality of accommodations) is amenities. Splurge on nice sheets, a professional cleaning between stays (this one's a must), and other amenities that go along with the narrative of your rental. Is your rental near family-friendly activities? Then you'll want to include snacks, games, and other kid activities. Is your rental near a National Park? Then maybe you'll include a park map, picnic basket, and sunscreen or bug spray.
Ultimately, the important thing to remember is this: you are hosting a guest, whether you're present or not. What can you add to - or, much of the time, take away from (granny couch, dirty carpet, etc) - your rental to ensure your guests feel like they are being taken care of, even though you're not there?
Original Article By Kim Cook The Associated Press
If you’re thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what’s a turnoff.
For starters, amenities and cleanliness matter.
“I would have loved better sheets and towels as well as decent soap and amenities,” says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.
Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.
A host in Los Angeles whose home is popular with young families stocks kids’ books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.
Focus on potential guests’ comfort, both in your décor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.
He has teamed up with interior designer Genevieve Gorder on a new Netflix series, “Stay Here,” in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.