Today’s mantra will be focusing on the elephant in the room, which is the sector of promotion that is being so incredibly underutilized.
Huge changes in the business occurred this last week with Zillow. This is an entity that has the most power over us, and it’s something that we welcomed in. The door is open and we can’t close it now, so what do we do? How do we take advantage of 2018 to prep for years to come?
In short - We pay Zillow for them to give us leads. As tech gets more powerful we are looking to these sites for the bulk of our business. Digital portals can up their prices if they want and then what? Prices will only continue to rise. You don’t want to be solely at the mercy of a Zillow type company in a few years.
So, what do we do? The whole game is to get in front of your potential clients. In person, digital, etc. Find strangers and conjure up business. This is the most underused marketing technique… I’ve said it before and I’ll say it again now because it’s so important... We are selling "US, not just houses. It all happens through trust and empathy.
Facebook and Instagram are painfully underused! They cost a fraction of what traditional marketing costs. Use them!
The key is - the importance of the hook of the marketing. Create interesting content for the specific area you want and for custom audiences. Get information off Zillow.
Then, Go and door knock. Make yourself present and known. Watch your numbers and move towards the light!
And don’t look at social media as something you ‘get to’ during your day. Double what you are doing now and do it everyday. Make it a priority. It will have an incredible impact on your business. I promise you.
I’ll leave you with this- The prices of tech and info will continue to go up. These places that provide information can charge whatever they want. That’s just a fact. This is the time to get into it and take advantage of this severely underused way to promote!