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2019 Real Estate Market Predictions - Magic Minute Season 3

2019 Real Estate Market Predictions - Magic Minute Season 3

Here is my educated opinion on where we’re headed: The market has consistently grown for the past decade and I think we’ve plateaued a little bit.

I don’t see a huge crash. Slow and steady is the name of the game.

So, if you are a seller, sell between April and July. This is typically the best time of the year to sell anyways, and strategically makes sense for 2019.

Thanks for watching and being part of the rebellion!

Pete

#MondayMantra - Best Marketing For Real Estate Agents

Today’s mantra will be focusing on the elephant in the room, which is the sector of promotion that is being so incredibly underutilized.

Huge changes in the business occurred this last week with Zillow.  This is an entity that has the most power over us, and it’s something that we welcomed in.  The door is open and we can’t close it now, so what do we do?  How do we take advantage of 2018 to prep for years to come?

In short - We pay Zillow for them to give us leads.  As tech gets more powerful we are looking to these sites for the bulk of our business.  Digital portals can up their prices if they want and then what?  Prices will only continue to rise.  You don’t want to be solely at the mercy of a Zillow type company in a few years. 

So, what do we do?  The whole game is to get in front of your potential clients.  In person, digital, etc.  Find strangers and conjure up business.  This is the most underused marketing technique… I’ve said it before and I’ll say it again now because it’s so important... We are selling "US, not just houses.  It all happens through trust and empathy. 

Facebook and Instagram are painfully underused!  They cost a fraction of what traditional marketing costs.  Use them!

The key is - the importance of the hook of the marketing.   Create interesting content for the specific area you want and for custom audiences.  Get information off Zillow.

Then, Go and door knock.  Make yourself present and known.  Watch your numbers and move towards the light!

And don’t look at social media as something you ‘get to’ during your day.  Double what you are doing now and do it everyday.  Make it a priority.  It will have an incredible impact on your business.  I promise you. 

I’ll leave you with this- The prices of tech and info will continue to go up.  These places that provide information can charge whatever they want.  That’s just a fact.   This is the time to get into it and take advantage of this severely underused way to promote! 

 

Media & Motivation Clinic Part II #tbt

Back by popular request is my media & motivation clinic part II that I shot last year.

Where ever I go on my travels people seem to mention it and even last week while I was in Michigan it was mentioned yet again. so for this throwback Tuesday may I present my media and motivation clinic originally recorded in Beverly Hills at the PLG Estates headquarters.  

During the clinic, I get down and dirty on some of the most successful techniques I have used to help me carve out a rather juicy slice of the Los Angeles real estate market. I will go over many strategies in social media and have my usual anti vanilla rant plus I talk about storytelling and how to become your own mini filmmaker. 

So much of commerce these days is not in the “sell” of it all, quite the contrary, there is now and has been for while a much more inert/organic approach to creating a relationship prior to selling that in my opinion needs to take place way before any transaction. Longevity, for me, is far more interesting than the quick buck. So, when we put in so much effort to try and catch someone’s attention why would we blow it with a “quick buck, fast sell” mentality. That seems very shortsighted to me. 

Once we have their attention that’s where the long game begins. We nuture, advise, Council and everything in between as once we have their trust we will always have their business. 

Thanks for watching and for being part of the rebellion......

Pete