Ivan and I had a candid conversation on Agents of Compass. I get pretty stoked when I talk about things like authenticity, boutique real estate, social media, and staying out of expectations. We covered all of that and then some.
Starting out in real estate was brutal (I'd been licensed for about 5 years before I even tapped into some big name clients). One of the best things I ever did for myself and my career was divorce myself from expectations. I learned to bust my ass and not worry about the results. I figured out how to do that and have never looked back.
Social media brings me about 90% of my business. Social media = prospecting. First and foremost, you must be authentic. Reality check, friends. People will ALWAYS smell bullshit.
The only thing worse than not doing social media is doing vanilla social media. That tells your consumers you don't care, and they'll move on to someone who does. The resurgence of boutique real estate companies (and other companies) is a rebellion against vanilla.
Other points from this episode:
Individuality. All agents need to take charge of their own digital identity.
Toxic clients. I don't want to work with people that don't want to work with me. I'll never compromise who I am to work with someone.
Trade secrets. Knowledge is never, ever owned. It's borrowed, and it's our duty to hand it off.
Give this podcast a listen and get fired up with me about staying uncomfortable, authentic, and out of expectations.