Posts tagged Business strategy
Pete Lorimer Podcast - Move Fast and Break Things - Being Decisive in Business

This is a phrase that has been paramount in my ability to learn and grow at speed whilst accomplishing success in multiple businesses. Move fast and Break Things means to not sweat every minute detail and to have a stab at something even if you fall flat on your face and it ends up being a royal disaster. Fearing putting a step in the wrong direction is paralyzing to growth and moving swiftly whilst being aware that is can all blow up in your face is all part of the entrepreneurs journey. MF&BT is actually a phrase I borrowed from Facebooks own Mark Zuckerberg and it seems this ethos has stood him in good stead so we should all take a leaf out of his book and press forward with ideas at speed and without fear of egg on ones face.

That’s my story and I’m sticking to it. Thanks so much for being here. ❤️ P 

Golden Nuggets from this episode:

[02:49] “One of the most important facets of me being able to have a successful business or businesses is, I move fast!”

[03:21] “MY Education or evidence only gets in 65% of the way the rest of it the 35% which I feel is the hardest, 35% of making any decision especially when it comes to changing direction is instinct.”

[04:24] “Perfection is the death of Industry.”

[07:14] “The amount of business owners that I have spoken to that have had all these great ideas and strategies and techniques and it never happens, is way more than hit the shipping date!”

[08:28] “the only commodity we have is time and if I don't try something because I'm afraid of what other people think, I have betrayed myself and taking a withdrawal out of my bank of days which is limited.

[08:56] “I would much rather run a thousand miles an hour into a brick wall then wonder “am I doing the right thing by not doing the right thing”?”

External Links:

Masters of Scale

Seth Godin

Thanks very much for listening...

#MondayMantra - Best Marketing For Real Estate Agents

Today’s mantra will be focusing on the elephant in the room, which is the sector of promotion that is being so incredibly underutilized.

Huge changes in the business occurred this last week with Zillow.  This is an entity that has the most power over us, and it’s something that we welcomed in.  The door is open and we can’t close it now, so what do we do?  How do we take advantage of 2018 to prep for years to come?

In short - We pay Zillow for them to give us leads.  As tech gets more powerful we are looking to these sites for the bulk of our business.  Digital portals can up their prices if they want and then what?  Prices will only continue to rise.  You don’t want to be solely at the mercy of a Zillow type company in a few years. 

So, what do we do?  The whole game is to get in front of your potential clients.  In person, digital, etc.  Find strangers and conjure up business.  This is the most underused marketing technique… I’ve said it before and I’ll say it again now because it’s so important... We are selling "US, not just houses.  It all happens through trust and empathy. 

Facebook and Instagram are painfully underused!  They cost a fraction of what traditional marketing costs.  Use them!

The key is - the importance of the hook of the marketing.   Create interesting content for the specific area you want and for custom audiences.  Get information off Zillow.

Then, Go and door knock.  Make yourself present and known.  Watch your numbers and move towards the light!

And don’t look at social media as something you ‘get to’ during your day.  Double what you are doing now and do it everyday.  Make it a priority.  It will have an incredible impact on your business.  I promise you. 

I’ll leave you with this- The prices of tech and info will continue to go up.  These places that provide information can charge whatever they want.  That’s just a fact.   This is the time to get into it and take advantage of this severely underused way to promote! 

 

# THROWBACKTUESDAY The Answer Is The Story - A tidbit from ‘The First American Title Conference’ in Santa Barbara

# THROWBACKTUESDAY

The Answer Is The Story - A tid bit from ‘The First American Title Conference’ in Santa Barbara

If you want to blend in get lost… because I want to stand out.  This is how you break away from the pack, get heard and become successful.

Technology and Social Media are two different things.  Technology is not the answer.  The answer is always the same and has been forever…  It’s THE STORY.  Technology is simply the way it’s delivered.  If the message isn’t there, then who cares?  I certainly don’t.  It doesn’t matter if you market on 100 different platforms, get all the latest apps to reach the most people, etc. 

If there is no story or great message, none of it means anything!

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Man vs Machine - Big Data & Where It's Going in Real Estate - Monday Mantra Motivational

Big Data is pervasive in all industries, I have always been someone who embraces change, so I’m a fan of the recent surge of data driven applications, but there is a dark side and it’s important to not get lost in it… 

So, let’s get to it.  Information about real estate is now available to ALL people.  There is a tidal wave of it (Remine, Property Radar, Inman, etc).  People can find it ALL on their own.  So, where does that leave us?  Will we (Man) be obsolete in real estate?  The answer is, YES, BUT it will ONLY replace us if we sit back and let it.  If we look at Big Data as a tool that can help us provide extra service to our clients, it will only help us.

When everyone runs in one direction, I tend to run in the other.  You need to embrace the change with the machine that is Big Data and spin it to your advantage.  Old school is the New School.  The most important thing you can do is form genuine relationships and keep them.  What it comes down to is, PEOPLE CARE ABOUT PEOPLE and will always choose them over a machine.  Be that person your client wants.

Move Fast and Break Things - Being Decisive in Business - Monday Mantra

Move Fast and Break Things - Being Decisive in Business - Monday Mantra

In this weeks Mantra its all about speed. Although we live in the fastest pace environment of all time, still, I see that business owners are paralyzed by indecision which ultimately means the demise of many of their business'.

For me, gut instinct has played an unfathomably important role for me as a business owner. The ability to make swift decisions I feel has contributed to my agility to trend spot and not get bogged down in the weeds with the smallest of details. So moving fast ultimately means that things will get broken along the way, but that's par for the course.

And remember, what doesn't kill you makes you stronger.

Thanks very much for watching and for being part of the rebellion....

2018 Goals and How to Hit Them, Plus A Very Big Announcement - Monday Mantra Livestream

MONDAY MANTRA LIVESTREAM - 2018 Goals and How to Hit Them - A Very Big Announcement 

In this Mantra I talk about goals and the techniques I have used over the years. Goal setting can be just a destructive as constructive, so, I go over some of the pitfalls that can shatter goal setting along with some belief structures that have helped me to no end over the years.

It is all about putting what we want dead last and putting what our clients want dead first and as long as we do that, the business will continue to find us.

Please don’t forget to subscribe to the blog to get inside advice, business tips and for everything Peter Lorimer. 

 

The Power of the Digital Village & Big Finish to '17 - Monday Mantra Livestream

TODAYS MANTRA - is all about how to nurture your digital village. Now more than ever “service” which is a word that’s over used and often insincere is the most powerful weapon we have. Giving knowledge away is something that’s at my very core and that coupled with “service” is the most powerful business elixir I know.

Plus it’s the end of the year people. Lots of folks are asleep at the wheel so this is the time to pounce!! So many folks feel like they deserve to take it a little easy as it’s the end of the year. Hell, some even take their eye off the Ball completely, I have always used that to my advantage and so should you.

Let’s talk and thanks for watching......