Posts tagged Business
How to Crush Real Estate Massively At The End Of The Year / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

A lot of people are talking about what's going to happen next in the economy and in this industry. I believe that we are nearing the end of this insane growth and closing in on some contractions across all industries.

So, roll up your sleeves and dig in. This is the golden period.

One of the biggest enemies in business is negativity. It's like a predator. The moment you shut your eyes, it attacks. It'll always be around, so keep moving.

Here are some practical ways to squeeze every last bit out of the rest of the year:

👉 Treat each day like it's the day before going on vacation. Think about how much you squeeze into that day. Tasks, errands, work. Every hour you utilize propels you forward. It's about time compression. What can you pack into an hour?

👉 Reach out to your clients. Stop automating things. Technology is a tool, but you have to get personal with your clients. Nothing replaces real contact.

👉 Show your client base the 360-degree view of you.

Let's make the most out of these next several weeks, friends. Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets From This Episode:

[03:39] “the biggest enemy of business development, in my opinion, is negativity”

 

[04:35] “Negativity is absolutely a predator that waits for the gazelle with the one key leg to run by, and when it finds that gazelle it will devour it.”

 

[06:17] “treat each day like it's a day before I'm going on vacation”

 

[07:36] “time compression what can I pack into an hour that would normally take four and then multiply 10,000 throughout the year”

 

[08:13] “ if you automate things you are automating your demise”

Thanks for being here,

 ❤️ PL

Squeezing All The Juice Out Of The Last 120 Days / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Yes, it’s that time people! We are at the last 120 days of the year. It barely feels like we are out of the summer and already the holidays are looming upon us. In my podcast today I will go over my strategies and techniques to help you squeeze every last bit of juice out of the last four months of the year. This is a time when we can really take advantage of our industry as many tend to kick back and enjoy all the parties and revelry that the end of the year brings. I have always made a point of putting my foot to the gas and cranking up the heat to scooping and catch a business that others lead on the table so let’s chop it up in another episode of the creative entrepreneur podcast.

Golden Nuggets From This Episode:

[02:24] “What is happening today in your pipeline represents the work you did 6 months ago.” - Unknown

[03:13] “when I have a healthy and balanced family life it makes my work life so much better" - Peter Lorimer

[09:10] “this chunk of the year is prospecting gold” - Peter Lorimer

[10:12] “Nothing says you don't care about that more than using a generic message” - Peter Lorimer

Thanks for being here,

 ❤️ PL

Top 5 Tips To Avoid Crushing Professional Burnout / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Burnout, one of the most paralyzing things in business. It happens to us all (especially in real estate). This podcast covers my top 5 tips for avoiding it - before it takes over.

👉 Prioritize your workload the night before. No one likes waking up to a mountain of work, especially when it all seems equally important.

👉 Work with purpose (by doing things like getting rid of time vampires, A.K.A., toxic clients).

👉 Give away everything you've learned--without prejudice and expectation.

👉 Exercise. (Admittedly, my least favorite.) It's my therapy and making it a priority will immensely reduce stress.

👉 Don't worry about the results. Ultimately, you don't have control over what happens anyways. You simply need to work as hard as you can and let go of the results. Remove the notion that you have control.

Friends, burnout is lurking behind every corner. Follow these five tips, and you'll kick it to the curb. Join me for this week's episode of The Creative Entrepreneur to hear more.

Golden Nuggets From This Episode:

[02:37] “at the end of the day we're not gonna get to everybody most likely, we have to get to the people that we need to get to” 

[05:22] “toxic clients will be a time vampire, on you and they will be incredibly demanding they will make you feel crappy you will not enjoy your job you'll begin to hate life and then that stress will build up.

[06:08] “give everything away that you have learned without prejudice and without expectation”

[09:19] “I don't go to the gym for my body, I go to the gym for my mind.”

[10:02] “We are not in control of people places and things, all we are in control of Is us.”

Thanks for being here,

 ❤️ PL

How To Succeed Massively At Real Estate And Stay On Top / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

The essence of relevancy involves staying apprised of the current happenings. Meaning, you have to know what's going on all the time. It takes daily work--we should always be evolving and changing.

Because, if we aren't moving forward--we're moving backward.

To stay relevant, you should constantly be working to know every piece of your craft. Learn and dive all in with it. Next, ACT. Don't react. People hire you for your value-add, and as a real estate agent, a big piece of that is predicting.

Take control of your marketing. If you aren't spending money online, carving out your digital identity - it's a matter of time before you become irrelevant. Ultimately, it's about getting in front of people. And creating content for others about you gives them context when they actually do meet you IRL.

The fundamental cornerstone of everything: Give it all away. Freely. It works better than anything you could imagine (and it's the right thing to do).

It's been the biggest gamechanger in my entire career. Give it away, with your spin on it.

Own who you are. Ok, let's get into it, friends. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets From This Episode:

[03:50] “handing over our imprint to other people to do it, handing over our marketing, you know, our footprint, our digital identity to someone else fills me with absolute terror”

[04:59] “you got to be able to predict what's coming, your clients are counting on you to be able to predict what is coming down the pipe”

[06:28] “if you are not spending money online carving out your digital identity I believe it is a question of time before you become irrelevant.”

[10:24] “helping someone paying it forward whatever the buzz phrase is not only does it work, my God it works better than anything you could imagine! But on top of that,  It's the right thing to do it makes me feel good it makes me feel like I have a happier life”

Thanks for being here,

 ❤️ PL

12 Rounds With Tyson / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Your first two years in real estate are going to be awful. You're going to be full of doubt and fear. And every time you pick yourself back up, you'll get punched back down.

For at least a year.

For twelve months, expect to get knocked down. Which is why I always recommend that aspiring new agents stash at least a year's worth of living expenses away before jumping in.

You'll likely eat ramen noodles for an entire year. I did. Nevertheless, you have to make it 12 months before quitting. It's a benchmark. I've seen it happen time and time again - agents want to quit so badly, and right around that year mark, they land their first deal.

You will hear a lot of negativity - namely from yourself. Block it out. Expect the negativity to become fainter, and get prepared for doubt to show up. But don't give up.

Because at 12 months, the seeds that you planted for a year begin to turn into sprouts and grow. And then you have a client base to nurture. Don't lose faith.

To get yourself through that dark first year, set goals. And maybe not actual dollar amounts. Try setting goals like "get out of debt" or "go to Disney World", etc.

You want to lie down at night knowing you squeezed every bit out of the day that you could. So, even when you get knocked down, get back up and keep punching.

Golden Nuggets From This Episode:

[03:08] “your first year to two years is gonna be like getting in the ring with Mike Tyson you are gonna  have your head smashed in

[04:13] “Look at your first two years as an apprenticeship and try and have at least one year's money stashed away.”

[06:46] “you just got to last 12 rounds which equates to 12 months right? You gotta last for 12 rounds because if you don't last 12 rounds Tyson's gonna win the match”

External links

Three Feet From Gold

Thanks for being here,

 ❤️ PL

The Secret Sauce / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

You can reset your mind every. single. day. And it starts with gratitude.

I'm a chronic optimist. Of course, darkness comes. That's why this is a skill.

My early days of sobriety taught me to have gratitude. To love and be grateful for what's in front of me.

Because life is full of surprises, some days start on a negative foot. So this next tip will give you the tools and mindset you need to power through that doom and gloom that happens from time to time. Start your day with writing down 10 things you are grateful for. This will reset your mind. The fact that you woke up in the United States of America will give you a handful of items right off the bat.

We work as hard as we can, going in one direction with patience and energy and gratitude.

It's a choice. It doesn't always come easy. And the reality is, you'll have adversity. Moments will be scary. But remember this: adversity is the cornerstone of success. If it were easy, everyone would do it.

Starting out in real estate is grueling. When my wife and I started out, we didn't take a breath. We worked HARD. Why? It has little to do with money. We love what we do, we love those that we work with, and we ultimately and absolutely love our children.

I know what I want to see when I look back at my life. I want to see more time with my family.

Remaining in optimism can be tough. But we have to stay in it.

Golden Nuggets From This Episode:

[04:00] “starting your day by writing down 10 things that you are grateful for will reset your mind”

[06:17] “waiting for divine intervention doesn't mean kicking back home on your sofa watching Netflix, smoking a doobie!”

[07:17] “adversity is the cornerstone of success if it was easy everyone would do it”

[09:49] “I am lucky that I see my children all the time, I make sure that I have a schedule where I can have dinner with them seven days a week”

[11:25] “Negative thoughts are like bullies, if you listen to them, they kind of got you cornered!” 

  

Thanks for being here,

 ❤️ PL

Setting Intentions / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

I love digital. But I'm about to bust out something analog.

Let's dive into how I set intentions. I've tried every note-taking app that exists, but honestly, what works for me is (drumroll, please) a pen and paper.

I can keep a lot in my head, but it's incredibly powerful to write something down. Before becoming a real estate agent, I wrote down my goals. They were lofty goals, such as becoming the number one real estate agent in my area, getting married, etc. I lost the book. Several years later, we found it and lo and behold, I'd met almost all of them.

Grab your notebook and pen, write down how many transactions you want to do, how much money you want to make, your health goals, your travel goals, etc., etc.

If you can't handle something as archaic as pen and paper, I love Trello. Either way, the most important takeaway is this: set your intentions now for the rest of this year and the year to come. The longer you delay, the longer you wait to get started on the path.

Give this podcast a listen and take the rest of the year by storm.

Golden Nuggets From This Episode:

 

[03:33] “There is something incredibly powerful about writing goals on paper”

[05:12] “I'm famous for saying paper is dead, well paper is dead, unless it's in a Moleskine”

[06:41] “if you set your intentions now the giant wheels in the machinery of the Universe will begin to run the cogs together to enable that path to be opened, the longer you delay the longer you wait to walk down that path.”

 

External Links:

Trello

Moleskine

  

Thanks for being here,

 ❤️ PL

Kill Vanilla / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

You can always count on this: things change.

There's nothing to fear. We are no longer at the mercy of traditional ways to get our business discovered. Outbound engagement is your tool for staying on top. It's no secret that I prefer video, but there are plenty of other formats to get yourself in front of your tribe.

If you don't love being in front of the camera, get behind it. Create vlogs and documentaries that give your audience a 360-degree view of who you are.

Love to write? Don't forget blogs.

Love to talk? Maybe podcasts are your thing.

Either way, you have to start showing people who you are, because commonalities create connections (read: running towards your tribe).

Vanilla is pervasive, especially in corporate industries. That's okay, though. That means we can stand out; more business for us.

Don't have the numbers you want? Grind. Get up early and work late. And rest in this... it'll all change soon.

 

 

Golden Nuggets From This Episode: 

[03:33] “proactive agents or proactive business owners are the people who have outbound strategies”

[04:11] “Those of us that take control of our professional destiny's and don't just leave it in the hands of others, in my opinion, will prevail, this is like a Game of Thrones episode!” 

[09:07] “The world has completely changed, so surely so should our strategies”

[11:44] “so the three things that drive the real estate industry: interest rates, buyers, and sellers, everything is lined up. The planets aligned to make the glory years. For those of you who are in the industry now who don't have the numbers that you want, this is the time to grind.”

[12:36] “change always comes! It will go from good to bad and then bad to good and vice-versa”

  

Thanks for being here,

 ❤️ PL

The Art Of Execution / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Stay in action and stay in execution.

How do I do this? Admittedly, blindly. I do the next thing on my list. Rinse, wash, repeat. Don't overthink it. Don't let opinions get in the way.

Speaking of opinions, when dealing with clients, remove ALL opinion of the other person. Remove the hierarchy and treat everyone the same. In sales, it's one's natural instinct to think about how much you'll get from someone and in turn, that affects your opinion of them. Don't do this. You never know what's going to happen, and your service to someone else should never be affected by the potential dollar amount you hope to receive in return.

And here's the key (to all business, IMHO): stay out of expectations. Remove all of them.

Get your mind right and show up--that's the meat of it.

Don't get caught up in these two words: winning and losing. All winning means is that you're better at not quitting. And on that note, we should never need someone else to give us a high five.

Need to get your mind ready for action? Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets from this episode:

[03:17] “your opinion of the client should never ever ever be related to how much money you can earn off them” - Peter Lorimer

 [05:41] “if we remove our expectations and only remain in service the universe gives us a big ahhhhhh (ovation sound) and keep sending us more and more and more business!” - Peter Lorimer

 [06:48] “80% of successful people is about the mindset only 20% is about the execution” - Peter Lorimer

 [07:51] “90% of it, is showing up!”  - Richard 'Humpty' Vission

 [08:33] “What winning means to me is that you are better at not quitting!” - Peter Lorimer

 [09:56] “when you look outside for validation it means you're on the slow road to internal death.” Cindy Lorimer

  

Thanks for being here,

 ❤️ PL

The More I Know, The Less I Know / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

It's a medical fact that we only use about 5% of our brains.

All we need to see is what's right in front of us and have faith we will make it the rest of the way. A lot of people look for certainty. For me, the greatest decisions I've made in my life were based on faith and intuition (and my streetwise gut).

We must learn to trust our intuition. Base your intuition on your gut (not your head). Your head will talk you out of things and introduce fear. Your intuition will take you places you've never been before.

It may just be less about certainty, and more about intuition.

The more I learn, the less I know.

Let's go. Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

 

[05:39] “we intuitively can figure out what's going on” 

 [06:41] “We must trust our intuition, that doesn't mean we have to be scared of everyone, it means don't base our intuition on fear it means to base our intuition on the gut!”

 [06:52] “If I had listened to my head, I would never left England”

 [07:22] “It is a medical fact that we only use about 6 ounces of our brain; that's like you know half an avocado”

 [07:32] “95% of our brain is not used yet the other side of our brain really really reacts in an intuitive way”

 [09:07]  “the greatest decisions I have made in my life every single one of them was based on faith and intuition and my streetwise gut”

External links:

A Girl in the River: The Price of Forgiveness (Documentary) 

Innsaei (Documentary)

The Secret

  

Thanks for being here,

 ❤️ PL

Taking Control Of Your Professional Destiny / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"?

It starts with Personal Brand Mission Control (your new name for your website).

Here's how to do it:
Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control.
Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable.
Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors.

That's how PLG Estates has grown.

I work hard, I keep my head out of expectations, and try to give it all away.

Let's grab your professional destiny by the reins! Here's this week's episode of the Creative Entrepreneur Podcast.

Golden Nuggets from this episode:

[02:39] “At the end of the day the only thing that separates us from the machine is personality”

[02:48] “the more you can say about yourself, the more you put out about yourself, the more you stand out against the vanilla noise”

[06:41] “we are not gonna call it website, we are gonna be calling it a personal brand mission control” 

[07:12] “I want a hub, I want a mission control where all of my stuff is housed”

[07:55] “Facebook pixel collects the digital data so that I can then re-market it to a crowd that already is interested in me”

[08:30] “if you're provided a company website it's a template that they give to all of their people”

[08:56] “ If you don't stand out, you blend in”

[14:54] “give it all away and make yourself invaluable”

[16:24] “I would say 80 to 85% of all real estate agents I know, don’t even have a website, they just have a page on a Company website. Well, that says a whole lot to me if I am looking for you to sell my house!”

 

External Links:

Seth Godin Book - "Tribes"

Seth Godin Audiobook - "Tribes"

https://www.squarespace.com/

 

Thanks for being here,

 ❤️ PL

The Toxic Comparison / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

There's ALWAYS going to be someone who does more business than you. The toxic comparison starts when you begin to compare yourself and think, "I'll never be there, why should I even try?" Smash toxic comparisons.

When I was a new agent, I struggled. I didn't make a penny for almost a year. Some of the best advice I received during that time was to nurture the people that trust me and do not compare. Focus on and nurture the basket of eggs you have (and don't worry about those you don't).

Along with stopping comparisons in their tracks and nurturing what's in front of you, I implore you to work. Results are directly related to the amount of work we put in. For every hour you work successfully in your twenties and thirties, you multiply later in life.

Let's smash those toxic comparisons together, friends. Here's this week's episode of the Creative Entrepreneur Podcast. 

Golden Nuggets from this episode:

 [02:19] “no matter how far up or down the ladder we are, we can't help but compare ourselves to people who are above or people who are bellow.”

 [03:00] “there is always going to be someone that does more business than you, And conversely is always going to be someone that does less business than you”

[05:10] “10 million dollar houses very rarely get sold but there are hundreds of 1 million dollar houses that gets sold all the time”

[07:26] “I don't look at look at contacts as deals I look contacts as people and people refer people if they like you and I trust you!”

[09:35] “the commodity that fuses with time beautifully  ia a work ethic”

Thanks for being here,

 ❤️ PL

The Future Belongs To The Brave / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

The future belongs to the brave.

Change can sometimes bring fear. Fear can penetrate our belief structures and we can succumb to letting it take the wheel. And we crash.

When Richard Branson launched Virgin Airways, the bank declined funding for the business on Friday night before everything was launching on Monday.
What'd he do? Called other industry leaders to find funding. He said if he figured it out - great. If not - what's next? Fear wasn't part of the equation.

I go over several other amazing examples of leaders who faced rejection and failures (some 5000x), who were okay with failing and saw wonderful success.

"Success is being able to try one more time." - Thomas Edison

How do we apply this to real estate? Now's not the time for conservative behavior and old techniques. Utilize the connection economy. YOU cannot be replaced.

Here we go. Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets from this episode:

[04:15] “When fear takes the wheel we always crash”

[08:36] “Your success represents 1% of your work where as 99% represents failure” - Soichiro Honda

[09:10] “Learn from your failures as one can never learn from success” - James Dyson

[09:24] “as humans giving up is what we are best at, success is being able to try one more time” - Thomas Edison

Thanks for being here,

 ❤️ PL

How to Squeeze Every Drop Out Of The Day - Mastering Techniques In Efficiency / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

I'm obsessed with efficiency. I want to squeeze every drop out of every day, and it essentially comes down to two words: action and reaction.

Tailors waste approximately 15% of their fabric. Let's apply that to real estate. If you're wasting 15% of your time (and honestly, I believe some agents are wasting more), that equates to 6 weeks a year.

When working towards productivity, the demons lie in "what next?". It means you're reacting to your day. Make 8 hours a day seem like 16 and stop reacting to your day by calendaring and squeezing every bit of juice out it. For instance, I Uber everywhere. That costs me 1k/month, and while I'm Ubering, I work. I make back what I've spent in multiples.

There are so many creative ways to squeeze time out of your day. If you do the things I mention in this podcast, I promise, you'll increase your productivity.

Let's not waste time! Here's this week's episode of the Creative Entrepreneur Podcast.

 

Golden Nuggets from this episode:

[3:20]  “if you are a tailor that you are approximately going to waste 15% of your fabric”

[5:14] “”What next?” is where the demons lie!”

[7:09] “What I think is a crime is that we're all trying to figure out on the day what social media we are gonna post”

[12:45] “What happens when I take Uber? I continue to work!”

[13:38] “Doing transation coordinating is at least 10% of your time, at least, it’s probably more!”

[14:43] “if I spend the money and after a year I see no results I'll adjust the strategy.”

Thanks for being here,

 ❤️ PL

Top Marketing Techniques for Real Estate Agents / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

Zillow's entrance into brokering could have a big effect on us as realtors. But it doesn't have to. If you're paying Zillow (and other similar sites + apps) to bring you leads, you'll become more dependent on them as they grow more powerful, AND you'll keep giving away those precious margins.

There's a better way, and I go over it all in this podcast. Facebook and Instagram are the two most underutilized platforms for building trust and nurturing leads that exist. And they're cheap. I take my geographic and demographic social media strategies and break them down for you in steps.

These are the things that, if you don't start doing them now, you'll look back in a year or two and wish you had.

Let's simplify it a bit: we don't sell houses. We do, but it's not the number one thing we sell. We sell empathy. If they trust you, they'll choose you over anyone else.

Social media is not something you "get to", double/triple down on this and watch it work.

Let's do it. Here's this week's episode of the Creative Entrepreneur.

 

Golden Nuggets from this episode:

 

[03:27] “we are getting a large slice of our business from the digital portals, right? And then the digital portals say: -okay great, we are gonna double our prices! That eats into our margins!”

 

[03:40] “I think the price of digital data is only gonna get bigger!”

 

[05:37] “the most underutilized platform that exists is Facebook and Instagram”

 

[06:29] “we should be double triple quadrupling down on our digital strategies because they 10X all other strategies and they cost 1/10th”

 

[11:20] “the reason why I'm so passionate about this is because the price is going to go up.”

Thanks for being here,

 ❤️ PL

How To Become A Real Estate Ninja / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

This podcast is all about how to become a ninja real estate agent (or really just how to kick ass at anything you do).

First, let's clear the air. All those experts you see out there--they did not "wake up like this." It takes hard work and time. If I'm going to fail, I'd rather work my hardest and know I gave it my all and THEN fail.

To become successful in anything, it boils down to the following three things.

Discovery: LEARN, research, find new techniques, and get inspired.

Effort: You've learned the techniques, and you're inspired. Now what? You put your own stamp on it. You find something you like and you try it out in your own way. Trial and error.

Ability: Become a master of your craft. Spend one hour each day (yes, even weekends) outside of your workday, learning and growing in what you're wanting to become an expert in

If you don't evolve, you fade away into obscurity.

Time to get started. Here's this week's episode of the Creative Entrepreneur.

Golden Nuggets of this Episode: 

[05:34] “We can't just sit in a room and expect divine intervention to give us the answers we must learn from other people who are doing a great job at this”

[06:31] “inman.com is something that I look at every single day” -  inman 

[06:36] “another one whose opinion I like” - https://1000watt.net/   

[06:48] “Now if you are like me and you like video and you like to learn about how to improve the quality of that craft which is beautifully dovetailed into real estate, I look at people like Peter McKinnon” - https://www.youtube.com/user/petermckinnon24

[07:26] “if I said to you - Hey would you like to have some time with Frank Gehry to pick his brains about what makes him tick would you go out for dinner if it was only going to cost you a hundred bucks?”  - Masterclass

[08:25] “a company that is released a product which I think is really very powerful product that is being released across the United States which is a data mining app.” -  Remine

[09:25] “you need to be tracking your social media numbers, at PLG we’ve been diving down into an app that I'm really fond of at the moment and its called IconoSquare” - iconosquare

[12:28] “becoming a master of your craft right? That does not happen Overnight it means that we must on a daily basis put at least one hour into those three categories and I'm telling you people I'm telling you for my very bones your game will improve!”

Thanks for being here,

 ❤️ PL

How To Choose A Direction / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

How did PLG Estates get to where we are today? Well, I got it wrong - a lot. Here's the thing. I see a lot of people paralyzed with the fear of making the wrong choice, so they sit in the middle.

Me? When I get that little flutter in my stomach regarding a decision (aka instinct), I run QUICKLY. I'd rather run 1000 miles an hour towards a brick wall and hit it than stay stagnant. Because then I know I can cross that direction off the list.

Once you start running, don't stop. Work 10 hours a day building this thing. Never switch off. If you're putting in 50 solid hours/week towards your goal, you're going to make a dent.

Momentum begets success begets momentum. Let's get into it, friends.

Here's this week's episode of The Creative Entrepreneur.

Golden Nuggets of this Episode:

[04:50] “ when you get an idea jump on it quickly”

[05:48] “great ideas can be shot down with what's the ROI”

[07:16] “Nothing will murder your ideas other than talking to other people!”

[07:42] “Edison had to burn through a thousand light bulbs to finally find one that went “ting” and came on.”

[08:52] “Are you putting in eight solid hours a day?” 

[10:37] “you're gonna make a dent or you're gonna find out it's not the right direction and your pivot!” 

[12:03] “When you get a little success, you begin to get momentum and then momentum begets success begets momentum begets success begets momentum…”

Thanks for being here,

 ❤️ PL

Smashing the I Can't Do It Feeling / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

It happens to all of us from time to time. That feeling of overwhelm when we think about all the things we have to do.

It goes like this. You wake up on a Monday morning and you think, "Not again! I can't do this all over again!"

Immobilized.

But the truth is, we are only in control of what we can do. I break my day down into one-hour chunks. How do you consume an elephant? One bite at a time.

Hard work beats talent when talent doesn't work hard. When I was a new agent, I had no talent in real estate. None. BUT, I worked my ass off. Run as hard as you can at your career, every waking moment, for 12 months. Explore every lead, every way you can be of service. THEN, you can make an educated decision on how far you've come.

Alright, let's go. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets of this Episode:

[03:24] “How do you consume an Elephant? One byte at a time!” - PL

[03:38] “Success is linked to did we hit our goal!” - PL

[08:50] “Hardworc beats tallent when tallent doens’t work hard” - PL

[09:39] “immerse yourself in your industry completely and then you will receive the education you want”  - My Father

[12:26] “I would much rather fail quickly then live a slow death of mediocrity for the rest of my life.” - PL

Thanks for being here,

 ❤️ PL

The Blockbuster Effect / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

I remember sitting in my little house, and I was watching the Blockbuster Movie Awards. As I was watching the show, a package containing a DVD from my brand new Netflix subscription was placed under my door.

Blockbuster and other companies like RadioShack and Toys R Us are in trouble/bankrupt. Why? They remained static; they didn't shift strategies when the world around began to change. When we are having success and we feel like our strategies are going in the right direction, it feels fantastic. The dangerous part--the Blockbuster effect--is when we trust that it's working now and will always work.

For instance, Blockbuster seemed untouchable. They never got into streaming; I suspect they thought "This has worked for 10 years, let's just get through this." The world has moved around them, and they've remained static.

What does this mean for us? We must constantly keep tweaking our strategies, keep evolving, and keep our eyes on what's happening in the social sphere.

"Back in the day" (maybe about 10 years ago), we first started talking about blogging. And now, there's SO much noise. How do we break through? This is where changing strategy is a lifesaver. Original content. Why is it so important? 90% of people out there can't be bothered with creating it or don't believe in it. And that means, if you create original content, you'll break through.

Don't rely on the media your company provides you. That's the blockbuster effect of our day. If it isn't about you, if it doesn't have your thumbprint, I believe you'll end up in the same spot as Blockbuster or Toys R Us.

 Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

Golden Nuggets from this episode:

[06:45] “When we are getting success this is what I urge everyone to do, never stay still…” 

[07:13] “10 years ago everybody used to advertise in the LA times”

[09:04] “there is so much noise in our daily life, how do we break through?”

[09:41] “90% of people out there either can't be bothered coming up with original content don't believe in original content, or don't have the ability to create it.”

[10:58] “Innovation is not the enemy!” 

Thanks for being here,

 ❤️ PL

How to Grow Instagram Organically / Peter Lorimer - The Creative Entrepreneur Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.

In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one!

Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features.

There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few).
Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerful post for your audience.

A common misconception is that social media is something you "get to".

Social media IS your work. THIS is prospecting.

Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.

 

Golden Nuggets from this episode:

[ 04:40] iconosquare App -> Available on iOS, Android and Desktop 

[05:07] Sprout Social App -> Available on iOS, Android and Desktop 

[05:39] Hootsuite App -> Available on iOS, Android and Desktop 

 [13:08] “To be successful in business now we need to be prospecting through social media we need to be using collections”

[14:12] “I am just a gatekeeper to ruining many hours of your life by you nerding out and getting into the guts of Instagram but if you do it if you take the time, you will flourish!”

[14:42] “Social media is your work this needs to be an integral part of what you do on a daily basis.”

 

Thanks for being here,

 ❤️ PL