Posts in bizdev
Individuality is the Key to Success | Agents of Compass Podcast

Ivan and I had a candid conversation on Agents of Compass. I get pretty stoked when I talk about things like authenticity, boutique real estate, social media, and staying out of expectations. We covered all of that and then some.

Starting out in real estate was brutal (I'd been licensed for about 5 years before I even tapped into some big name clients). One of the best things I ever did for myself and my career was divorce myself from expectations. I learned to bust my ass and not worry about the results. I figured out how to do that and have never looked back.

Social media brings me about 90% of my business. Social media = prospecting. First and foremost, you must be authentic. Reality check, friends. People will ALWAYS smell bullshit.

The only thing worse than not doing social media is doing vanilla social media. That tells your consumers you don't care, and they'll move on to someone who does. The resurgence of boutique real estate companies (and other companies) is a rebellion against vanilla.

Other points from this episode:

  • Individuality. All agents need to take charge of their own digital identity.

  • Toxic clients. I don't want to work with people that don't want to work with me. I'll never compromise who I am to work with someone.

  • Trade secrets. Knowledge is never, ever owned. It's borrowed, and it's our duty to hand it off.

Give this podcast a listen and get fired up with me about staying uncomfortable, authentic, and out of expectations.

How Do I Become A Luxury Real Estate Agent? | Magic Minute Season 3

Los Angeles is FULL of luxury properties, and a lot of real estate agents want in. How do you break into it? First, be patient. It's going to take a while. Expect to work, as an apprentice, for a successful real estate agent for several years. And, insert yourself into their circles. Country clubs, dinners, etc. Why? Because we sell trust, and you have to earn trust (especially when you're an agent buying or selling a multi-million dollar house).

In addition, you'll need to work harder than everyone else. It's competitive, but it pays off.

Thanks for being part of the rebellion and for being here ❤️ Pete

The Art of Work-Life Balance | Pete Lorimer Mantra

The entrepreneurial wave that's taken over tells you to work from 6 am to 11 pm every day. Not me.

For me, my personal life is enhanced by my professional life - and vice versa.

Goals outside of work fuel my work. I work long hours so I that I'm able to create memories our family can look back on. I don't want to be counting $100 bills when I'm old, I want to be watching these stupid videos I created of my family making wonderful memories. That's my big WHY.

I'm giving you permission to have a "why" that's outside of business.

Tips on handling work so you can carve out time for YOU:

BOUNDARIES. This one's number one for a reason. When you work for yourself, you feel like you are always on call. But that's not true. If a client texts me after hours, I respond and say I'll get back to them tomorrow. They appreciate the response and my family appreciates the attention.

Calendaring. I calendar everything. This gives me sanity, removes chaos, and allows me to know what I should be doing at each and every moment. On that note, start work at the same time every day. I start at 10 am every single day - no matter what. This is massively important.

Say no. If a client calls you at 8 pm at night or 8 am in the morning when you've planned something for yourself or your family, say "I have an important family event I can't miss, I'd be happy to go at a later time (and you can even give them times to choose from here)." Again, as long as you always respond, your client stays happy.

Prioritize your day. What's your time worth? Real estate agents try to do everything, and that's just not possible. Delegate!

Don't use your office as a crutch. Your dining room is the best office in the world. There are no distractions. At the office, there's meetings, chatter, etc. These things can all be great, but they can also be a time suck.

Overcome procrastination. How? Just do it! Just do it right then and there. If you have the ability, do it now. If it's on your list, do it in the order that it's in.

I challenge you to write down a goal. It can be a vacation, an experience, or tickets to a show--meaningful stuff. Write it down. So that when you look back at your life, you think "that was awesome." We have to do things outside our industry.

This world is a beautiful, fat, juicy place full of jewels and I want to consume as much of it as I can.

Thanks for being here. ❤️ Pete.

Joe Fairless Podcast | From Successful Producer To Successful Real Estate Investor & Agent with Peter Lorimer

I recently had the opportunity to chat on Joe Fairless's podcast, Best Real Estate Investing Advice Ever. We spent time talking about how my background in the music industry influences my success and choices in real estate.

As most of you may already know, my background was not at all real estate. I became a record producer at age 16. When you're a DJ, you have to know what's going to move the floor. When you're a record producer, you have to know what's going to move the floor a year from now. My ability and training in technology and trend-spotting have turned out to be extremely helpful in real estate.

My approach to real estate has always been driven by technology and social media.

I think what separated me from new agents, in the beginning, was work ethic. In the music industry, you put your heart and your soul and your life into something that may never see the light of the day. You have to outwork everyone else in the room.

But the cornerstone of my success was due to the fact that I was okay with taking risks when it came to social media. I didn't have someone else craft my digital identity, I made myself the brand. When I was a record producer, one of the biggest hits I ever had was when I did a project just for me. I created something that I loved and didn't care what others thought about it. So in social media, I haven't pandered to anyone. We have always danced to the beat of our own drum. We look for white space, for opportunity.

The real estate world has absolutely reset. We are currently watching the end of an era. If you aren't crafting your own digital identity-- you're dead. You can NOT leave it up to your company to do that for you.

If you don't blend in, you stand out.

Thanks for being part of the rebellion and for being here ❤️ Pete

Netflix Famous - Sarah & T - The Professional Vacation Rental Manager's Podcast

Everything I do has a niche. It's just how I do business. My work on Stay Here was born out of that. In this podcast with Sarah and T, I chat all about the show. How the Airbnb owners were chosen, the behind-the-scenes renovation process (cue jaw drop-- it took 4-5 days for each rental) and my top tips.

We talked a lot about photography and video: Photography and video are the differentiators--ESPECIALLY in short-term rentals. That's why I brought my own photographer on the show. I knew if my photographer took the pictures, we'd have continuity.

Here's the difference between short-term rentals and and traditional real estate, if you spring for a photographer, you'll see the return because your photographs are EVERGREEN. You can create a narrative with your photos that you can use for years. And once the photos have a narrative, people pause.

Take care of the narrative. My number one tip for this: know your audience.

Thanks for being part of the rebellion and for being here ❤️ Pete.

The Art of Confidence | Monday Mantra

Today’s mantra is all about the art of confidence. What is it? How do you get it? And how do you use it? Believe it or not I once lacked confidence but through following the techniques I talk about here I managed to smash through my worries and forge ahead. I hope you get something out of this and thanks, as always, for being here. ❤️ Pete

2019 Real Estate Market Predictions - Magic Minute Season 3

2019 Real Estate Market Predictions - Magic Minute Season 3

Here is my educated opinion on where we’re headed: The market has consistently grown for the past decade and I think we’ve plateaued a little bit.

I don’t see a huge crash. Slow and steady is the name of the game.

So, if you are a seller, sell between April and July. This is typically the best time of the year to sell anyways, and strategically makes sense for 2019.

Thanks for watching and being part of the rebellion!

Pete

DECIDER Article: Brett White’s Top 10 of Everything 2018
Screenshot 2018-12-10 12.49.41.png

I’m not going to spend the intro to my Top 10 of Everything going on and on about how awful 2018 was. That’s not what this space is for! It’s for celebrating the things that made me turn of Twitter (or turned Twitter into a magical land full of monsters and/or Brits in bespoke suits). In a twist I didn’t see coming, it was actually hard to narrow down this list to just 10 entries. Surprise, some good things did happen in 2018 and I didn’t even have room to mention all of them!

Honorable mentions: Andrea Barber’s Fuller House vlog, the rowdy puppets on Curious Creations of Christine McConnell, Alice Eve’s turn as a sadistic nightmare named Mary on Iron Fist, Parker Posey’s turn as a selfish nightmare named Smith on Lost in Space, the 1986 Zenith television I bought after writing a stupid intense piece about sitcom lighting, and the eternal style and fashion sense of Mr. Bob Newhart.

So without further ado, and without me further gushing about Bob Newhart’s love of fancy pajamas and patterned sport jackets, I give you my top 10 of everything from 2018.

Screenshot 2018-12-10 12.53.13.png

'Stay Here's' Palm Springs Time Machine

Netflix’s Stay Here checks off a lot of my boxes. Half-hour show? Stunning home transformations? A British guy in chunky glasses? My longtime fave Trading Spaces queen Genevieve Gorder?! But one short-term rental property on this show stood out from all the rest: the Palm Springs Time Machine.

I’ve seen a lot of home reno shows, from the TLC glory days of While You Were Out and Town Haul to HGTV’s current reign with Property Brothers and Love It or List It. Believe me when I say that this episode was a rollercoaster! I was gagged when I saw the lovingly recreated groovy interiors and aghast at the thought of Genevieve changing a single thing. I may have screamed at the TV, “Leave the time machine alone!”

But trust in Genevieve, because she saw the potential in this throwback palace and decided to double-down on the borderline egregious level of kitsch. The home came alive through that transformation, becoming even more of the retro hangout of my dreams.

Yes, I have looked into renting it.

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

THE MCWILLIAM TEAM: Interview With Peter Lorimer
Vlog #7 thumnail.png

I had a blast talking with my mate and fellow social media machine Paul McWilliam.  The Aussie personality and I had a grand time and got the chance to touch on all sorts of fun topics; our stalker-ish admiration for one another, my music past, “ripping”, technology, how I got into real estate, the social media boom, video, my Netflix show, and so much more. 

 LISTEN TO THE FULL PODCAST HERE

“Adelaide Real Estate with Paul & Marie McWilliam. In this interview Paul McWilliam speaks with PLG Estates Founder and Netflix show Stay Here host Peter Lorimer. Topics discussed include the use of video in personal branding and real estate promotion. Real Estate Agent Vlog by Paul & Marie McWilliam of Adelaide Real Estate with Paul & Marie McWilliam.”

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

THE CLOSE: 21 Must-Read Real Estate Blogs

21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier

Screenshot 2018-11-20 10.31.24.png

Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 

Oh, and please note that these are roughly in order of our collective reading enjoyment

Peter Lorimer’s Blog + Magic Minutes

Editor/Founder: Peter Lorimer 

Why we love it: 
Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lormier gives tips on getting the most from social media, negotiation strategies, how to build a brand and much more.

If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.

READ FULL ARTICLE HERE

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete

 

 

 

SUPERHOST SUPERHEROES – Create A Guide Book For Gold

So, what do I mean by this?

Well, imagine I’m flying in from a far corner of the world to stay at your place… I have no clue as to where anything is or how anything works. How does one get a cab or a pizza? How does one find the beach, the best restaurants?

I see this happen all the time in the review section. People loved the property but had no idea about the ins and outs of it or the area. If you create a guide-book for gold, you’re on your way to making sure your reviews are golden as well.

How do you do this? You can do it electronically or make a physical book, just be sure to map everything out.

Start with the house and utilitarian stuff; the cooker, microwave, gas, emergency services, etc.

Then, move on to the experience; recommendations of restaurants, clubs, activities, points of interests.

It ALL needs to be laid out in front of them! You can never give TOO much information.

And what is all of this golden information going to do? It’s going to turn you from host to superhost, which can help you to earn double!

Thanks for watching and being part of the rebellion

Pete

Monday Mantra - Your Financial Enema For 2019

What on earth do I mean by this? In short, it’s the ability to look back on what we have done this year, what we have spent money on, what has worked and what hasn’t worked. This is essentially tracking your finances.

It’s an ever-evolving market that continues to change, and as business professionals, as CEO’s of a small company, this is basic stuff that will hopefully help you grow your business.

What I would suggest is to take out a pen and paper, go back through all of your credit card receipts and make a note on everything you are spending on your business and what you have allotted funds for.

Then, go back through your client list and all of the deals you’ve made. See how you made them; were they referrals, did you get them through your social media, networking, etc. See where you have done the most business.

Where I’m going with this is the numbers never lie, but they always change and evolve. This is where you win though because you can see what not to do that isn’t working, so you won’t keep wasting time.

Here is the crucial tip though- Take some of the money you allot for things that are working and put it into something that you think WILL work. This is a way to predict trends and get ahead.

We have to call ourselves out on our shit and be honest about what the numbers say and the work we are putting in. When we evolve, we win, and when we don’t, we die.

As of right now, the reset button has been hit, and the real estate industry has completely changed forever. Like I have said for a long time now, it’s all about you and your narrative.

Think of it this way- All of your clients are on social media. They are already there and a captive audience, so use the forums. Through written word, audio or visual showcase your voice. If you aren’t quite there with your confidence or unsure of what direction to go, you can get help with your voice if you are struggling. There are endless amounts of people out there who you can hire hourly to help you establish your digital identity.

I’ll end with this- Most people don’t like change. I happen to be one of those weirdos that love it, but what I want you to do at least is embrace it.

To recap- Go through your numbers, lay it all out, see where the deals came from. And most importantly, take some of the money out of what has worked and deploy it into strategies that you think will work. Commit to something that makes you uneasy and go for it. It’s all about evolving.

Let’s face the New Year and start it based upon faith in yourself and your digital identity. There is nothing to fear, as we are incredibly fortunate to live where we do and have the endless opportunities that we do.

Thanks for watching and being part of the rebellion

Pete

BACKSTAGE PASS - Netflix Manic NYC Press Tour

I’m delighted to give you this inside scoop into my first ever press junket for ‘STAY HERE’ on NETFLIX, which was in none other than my favorite (east coast) city, New York! 

I wore my sharpest suit and lucky reds (fav red sneakers for those of you who don’t know).  First stop, Build Brunch on AOL!  The gang was amazing.  We shared the ins and outs of ‘Stay Here’ and took some rather fun and festive group shots. 

Next stop, I braved the brisk weather and got to catch up with a guest we had on the NYC episode of the show, Gordy Jackson.  It was great seeing him and also great getting the excellent news of how incredible his property is doing on Airbnb.  It truly warmed my heart to know that some of my guidance and expertise truly helped someone.  I only hope that I can be of service to more and more folks out there down the line. 

Then on to Yahoo Finance!  Kennedy couldn’t have been nicer or more interested in what I had to say, which was such a surreal feeling I must say.  I thought the lot of the interviews went smashingly and I hope you all agree. 

On my way back home, I thought there was no better way to top off the whirlwind of a trip than to stop in Times Square!  I couldn’t have been happier to visit the always-bustling city and have the opportunity to talk about ‘Stay Here.’   Thank you New York!

Thanks for all of the support and for watching

Pete


Monday Mantra - Nothing Else Matters But Making You The Brand

This is a topic I have been incredibly passionate about for years.  And now we are finally at a point where there is simply no denying it’s all going to come down to who you are in the digital world.  I’ve always said this, but with technology in the driver’s seat and the change in the market looming it’s even more important than before.

 An advocate is someone who influences someone else and has their best wishes at heart.  I’ve steered clear from the term “influencer” since it’s so buzzy, but advocates and influencers are essentially the same thing.  And right now, influencers are running the show.   

This is the end of passive careers and for people who don’t have an identity online.  Millennials rely heavily on influencers to get their information to make decisions. 

 The ground has shifted and there is a whole new generation of people who are going to be buying.  Millennials are the biggest group of buyers and seller and will be for a while, so get to know them.  We must evolve at the same time.   

Let’s talk about how to find a niche.  Try it all!  It took me a really long time to get to where I am and how comfortable I am with it.  Ask yourself this- What part of the industry are you great at?  Write down the top 3 things, then get in tunnel vision mode and go after them hard.  If you don’t know what your niche is... go out, experiment and find it.  Just keep trying until you do and then go full speed ahead. 

#1 thing to be successful is- work ethic.  It comes down to this simple fact… In every moment you’re either moving closer to your goal or moving further away from it.  There is no in between.  If you outwork em’ you’re going to get ahead.  If you grind it out, you will get ahead of the vanilla masses and then it’s up to you to find the last bit of fairy dust to push you over the finish line. 

So, work hard, but also don’t be afraid to take chances.  Something I always found paralyzing was caring about what people thought about me.  I learned really quickly after keeping my mouth shut and my head down and being just like everyone else AND miserable… that people actually like strong opinions.  I learned to speak up and I stopped worrying about what everyone thought about me.  So, the only guide to your destiny should be you and you should only care what you think.  Don’t rely on anyone else to propel you. 

If you’re not on social, if you don’t know who you are, if you don’t find your niche, you are dead in the water.  This is it.  We are in a generation that want and value influencers. Embrace it. 

Thanks for watching and being part of the rebellion

Pete