Posts in Social Media
Airbnb Bliss: Top 10 Cities Where Vacation Rentals Rake in the Most Cash via Realtor.com
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The short-term rental market is going through its first big push back from legislators and communities. As popularity for short-term rental investments rises, some markets are becoming saturated, and, as a result, neighbors and other's affected by the influx of tourists in their communities (as well as the rise in home prices) are becoming more than disgruntled.

It makes sense. But, does this mean the time has passed for short-term rentals? Not by a long shot. We are still just beginning. What it does mean, however, is that you need to do your homework. If you're looking at purchasing a home as a short-term rental investment, there are some things you need to consider prior to doing so.

👉 How much can you get for a traditional, long-term rental if legislation makes that necessary?
👉 Is the market saturated?
👉 Can you match or beat competitors' prices?

Consider those, along with the data and rankings found in this article, and you can move forward in getting a slice of the short-term rental pie. For the full article on Realtor.com click here: https://www.realtor.com/news/trends/10-best-cities-to-own-an-airbnb-rental-property/

What vacation renters really think about people’s homes (via Seattle Times)

If you are in the short-term rental business, it's time to shift your mindset. It's time to think about your AirBnB as a business, and it has to be incredibly evident that you care about your guests' experience when they stay there.

Seattle Times recently published an article on this topic, and I was much obliged to give my two cents. The article covered my favorite topics: marketing your AirBnB and setting it up for success (or, read: guest comfort and satisfaction).

There is a multitude of things you can do to improve your reviews and your guests' overall experience. But before you can do that, you must get them there. And that's where the marketing comes in. Invest in a professional photographer and possibly even a videographer. What's your rental's story? What's the narrative? Tell it well, and then outfit your rental accordingly.

The second most important factor of your rental (following the quality of accommodations) is amenities. Splurge on nice sheets, a professional cleaning between stays (this one's a must), and other amenities that go along with the narrative of your rental. Is your rental near family-friendly activities? Then you'll want to include snacks, games, and other kid activities. Is your rental near a National Park? Then maybe you'll include a park map, picnic basket, and sunscreen or bug spray.

Ultimately, the important thing to remember is this: you are hosting a guest, whether you're present or not. What can you add to - or, much of the time, take away from (granny couch, dirty carpet, etc) - your rental to ensure your guests feel like they are being taken care of, even though you're not there?

Original Article By Kim Cook The Associated Press

If you’re thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what’s a turnoff.

For starters, amenities and cleanliness matter.

“I would have loved better sheets and towels as well as decent soap and amenities,” says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.

Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.

A host in Los Angeles whose home is popular with young families stocks kids’ books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.

Focus on potential guests’ comfort, both in your décor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.

He has teamed up with interior designer Genevieve Gorder on a new Netflix series, “Stay Here,” in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.

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“Massively bad for repeat business is dirt,” he warns. “After every guest there needs to be a cleaning plan. Look at this as an investment in your business; if a restaurant is dirty you’ll never go back, and it’s the same with short-term rental.”

Gorder notes that everyone has different standards for tidiness, so it’s best to go pro. “It has to look, feel and be CLEAN,” she says. “That means having a professional service handle your rental before and after each guest checks out. Your reviews will skyrocket and that’s worth its weight in gold.”

Get rid of stained or worn carpeting, refinish wood flooring, and lay fresh tile or new rugs. Provide several good mirrors, as well as storage, and a folder or notes on how to operate things. As Lorimer points out, “the last thing any guest wants is to try and figure out how to use the TV remote or turn the ceiling fan on and off.”

Consider including “insider” suggestions for what to do and where to go in the area. Displaying some local photography or artwork might pique curiosity and help you build a relationship with nearby shop owners.

Lorimer suggests drawing up a calendar of fun local events and posting it with your listing. Consider an incentive gift for longer stays, like a gift certificate for a local restaurant, or lift tickets at the ski hill.

Gorder warns against the “junk drawer” effect, where owners try to save by kitting out their rentals with dated furniture and hand-me-downs.

And keep the décor relatively neutral.

“Owners tend to decorate for themselves and how they live instead of for their guests,” she says.

“Home is in many ways a reflection of our most intimate selves. When you turn a property or a room in your home into a short-term rental, it’s time to shift your thinking.” The key is finding a balance: a space that’s neither too personal nor impersonal.

Renters differ about how much personal style they like in a space. VanderKloot enjoyed an array of vintage radios displayed on a shelf in a Michigan home, but appreciated not having kitschy décor in a rental in New Orleans. “The Scandinavian interior in that rental was a perfect counter-palette to the excess of [the city],” she says.

In an apartment in Copenhagen, New Yorker Darby Drake says she would have appreciated some personal touches. “What turned me off most was how bland everything was. It didn’t quite feel ‘lived-in,'” she says.

Invest in a standout piece or two, if you can. Drake fondly recalls a big, comfy, cowhide lounge chair in a different Copenhagen rental, as well as another great piece: “There was this massive gray bean-bag lounger that was wonderful. After a long day exploring the city, it was great to be enveloped by it.”

The lounger wasn’t shown in the online photos, Drake says. And that could have been a missed opportunity.

For the original article click HERE

Peter Lorimer’s Secrets to Property Success, From Photos to Software | Renting In America | USA Today

I was incredibly honored to be featured in the Future of Business and Tech, where I talked about a few of my favorite things: AirBnB, narratives, and efficiency.

I really enjoy - actually, I love - the personal nature that is AirBnB. But, in order for that to work, you have to create a narrative. What do you mean, Pete?!

By narrative I mean this: You need to tell a story. What kind of story does your short-term rental tell? Is it a block away from a downtown area with a bustling nightlife? Or is it a short car ride from a theme park?

I imagine those two AirBnBs will tell two different stories. Narrative.
I suggest, in order to tell a great story, hire professionals.

Thanks for being part of the rebellion and for being here ❤️ Pete

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Via JEFFREY SOMERS, Future of Business and Tech  editorial@mediaplanet.com,

NEWS The short-term rental industry is exploding. For real estate guru Peter Lorimer, success means rejecting shortcuts and leveraging technology.

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Few people know more about real estate and the short-term rental industry than Peter Lorimer. The real estate legend now co-hosts “Stay Here” on Netflix with Genevieve Gorder, helping the famed interior designer transform drab Airbnb rentals into spectacular getaways.

“I think my favorite part of “Stay Here” is being able to immerse myself into the cultures of cities,” says Lorimer. “Which I think is the essence of Airbnb—we want to live like a local. It’s incredibly personal.”

Secrets to success

Lorimer has seen it all, and he has a simple recipe for short-term success.

“A word that I like to use in the show quite a lot is ‛narratives,’” he says. “Know what the story of the property is. Hire a professional photographer to capture the narrative. Thanks to technology, traditional real estate and short-term rentals have turned into real estate Tinder—please, please hire a professional cleaning crew!”

Technology also offers huge opportunities for landlords. “As a real estate professional, I’m all about ‛how can I utilize an hour?’” Lorimer points out. “Nothing replaces the personal touch, and if I’m knee-deep in paperwork, then I’m probably not going to be the most vibrant host that I could be. So if you can afford it—and really, you can’t afford not to—get Property Management Software (PMS) to streamline the day-to-day aspects.”

In addition to PMS, Lorimer stresses the importance of insurance. “Having insurance as a landlord is absolutely paramount—be very clear you’ll be using the insurance for an Airbnb, and get an umbrella policy. For renters, insurance adds an extra layer of comfort.”

Advice for newbies

For new landlords, Lorimer believes knowledge is power. “Data drives everything. Know your niche, who you’re going for.” He also believes in getting your hands dirty. “I’m a great believer in apprenticeships, and in getting things wrong so you know how to get them right. Do everything except the cleaning and the photography. Hands on is how you learn.”

It all comes back to that personal touch. “There are no shortcuts—clients will notice, and it will affect your ROI,” Lorimer warns. “Treat your guests like extended family or long-lost friend. That’s what they’re looking for, that’s what this industry was founded on.”

For Original Article Click HERE

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DECIDER Article: Brett White’s Top 10 of Everything 2018
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I’m not going to spend the intro to my Top 10 of Everything going on and on about how awful 2018 was. That’s not what this space is for! It’s for celebrating the things that made me turn of Twitter (or turned Twitter into a magical land full of monsters and/or Brits in bespoke suits). In a twist I didn’t see coming, it was actually hard to narrow down this list to just 10 entries. Surprise, some good things did happen in 2018 and I didn’t even have room to mention all of them!

Honorable mentions: Andrea Barber’s Fuller House vlog, the rowdy puppets on Curious Creations of Christine McConnell, Alice Eve’s turn as a sadistic nightmare named Mary on Iron Fist, Parker Posey’s turn as a selfish nightmare named Smith on Lost in Space, the 1986 Zenith television I bought after writing a stupid intense piece about sitcom lighting, and the eternal style and fashion sense of Mr. Bob Newhart.

So without further ado, and without me further gushing about Bob Newhart’s love of fancy pajamas and patterned sport jackets, I give you my top 10 of everything from 2018.

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'Stay Here's' Palm Springs Time Machine

Netflix’s Stay Here checks off a lot of my boxes. Half-hour show? Stunning home transformations? A British guy in chunky glasses? My longtime fave Trading Spaces queen Genevieve Gorder?! But one short-term rental property on this show stood out from all the rest: the Palm Springs Time Machine.

I’ve seen a lot of home reno shows, from the TLC glory days of While You Were Out and Town Haul to HGTV’s current reign with Property Brothers and Love It or List It. Believe me when I say that this episode was a rollercoaster! I was gagged when I saw the lovingly recreated groovy interiors and aghast at the thought of Genevieve changing a single thing. I may have screamed at the TV, “Leave the time machine alone!”

But trust in Genevieve, because she saw the potential in this throwback palace and decided to double-down on the borderline egregious level of kitsch. The home came alive through that transformation, becoming even more of the retro hangout of my dreams.

Yes, I have looked into renting it.

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

THE MCWILLIAM TEAM: Interview With Peter Lorimer
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I had a blast talking with my mate and fellow social media machine Paul McWilliam.  The Aussie personality and I had a grand time and got the chance to touch on all sorts of fun topics; our stalker-ish admiration for one another, my music past, “ripping”, technology, how I got into real estate, the social media boom, video, my Netflix show, and so much more. 

 LISTEN TO THE FULL PODCAST HERE

“Adelaide Real Estate with Paul & Marie McWilliam. In this interview Paul McWilliam speaks with PLG Estates Founder and Netflix show Stay Here host Peter Lorimer. Topics discussed include the use of video in personal branding and real estate promotion. Real Estate Agent Vlog by Paul & Marie McWilliam of Adelaide Real Estate with Paul & Marie McWilliam.”

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

AGENT2021 - GUEST SPEAKER
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As all of you know, I’m a huge fan of the insanely innovative GARY VEE.  He is someone I look to as a mentor in Vlogging, which happens to be one of my passions.  After following his lead for many years and having paved my own path in the world of digital media, I now have the incredible opportunity of being a guest speaker at his conference, AGENT2021.  I’ll be joined by a multitude of other thought leaders.  Here is more information if you would like to attend.  I also highly recommend following Gary Vee if you don’t already!   

Here is some info on the event:

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17 at Hard Rock Stadium to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

CLICK HERE FOR MORE INFO!

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

THE CLOSE: 21 Must-Read Real Estate Blogs

21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier

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Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 

Oh, and please note that these are roughly in order of our collective reading enjoyment

Peter Lorimer’s Blog + Magic Minutes

Editor/Founder: Peter Lorimer 

Why we love it: 
Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lormier gives tips on getting the most from social media, negotiation strategies, how to build a brand and much more.

If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.

READ FULL ARTICLE HERE

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete

 

 

 

SUPERHOST SUPERHEROES – Create A Guide Book For Gold

So, what do I mean by this?

Well, imagine I’m flying in from a far corner of the world to stay at your place… I have no clue as to where anything is or how anything works. How does one get a cab or a pizza? How does one find the beach, the best restaurants?

I see this happen all the time in the review section. People loved the property but had no idea about the ins and outs of it or the area. If you create a guide-book for gold, you’re on your way to making sure your reviews are golden as well.

How do you do this? You can do it electronically or make a physical book, just be sure to map everything out.

Start with the house and utilitarian stuff; the cooker, microwave, gas, emergency services, etc.

Then, move on to the experience; recommendations of restaurants, clubs, activities, points of interests.

It ALL needs to be laid out in front of them! You can never give TOO much information.

And what is all of this golden information going to do? It’s going to turn you from host to superhost, which can help you to earn double!

Thanks for watching and being part of the rebellion

Pete

WebProNews: 'STAY HERE' Article
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Peter Lorimer: “Stay Here” Netflix Show is Helping People Get More ROI From Airbnb

Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimer in a promo for the show.

Helping People Get More ROI From Airbnb

We call it the ‘junk drawer’ kind of philosophy. I think it is changing, the business is evolving now, but it used to be Granny’s old apartment or the garden shed, you just throw a little bed in it and it was full of rotten old furniture and horrid flowery sheets. Too much stuff… and too much old stuff. But now people are looking at it as a business and our show is one of the first out there helping people get more ROI.

People Making Massive Income on Airbnb with Minor Modifications

There are a fraction of people right now that are making a massive income with just minor modifications. The worst thing people can do is leave their Airbnb rental in kind of a soulless vacuum to fend for themselves. If I’m flying into Frankfort, Germany and I want to stay in an Airbnb I want to experience Frankfort through the eyes of a local. I don’t want to roll up with my three screaming kids wondering what the wifi is, no snacks, and the place being a little bit dirty.

Dirty is the Worst

Dirty is the worst. What I try to do with my clients in Los Angeles, and I’ve been doing Airbnb before it was even cool, I say remove your head and pretend this is not your home. Pretend you are walking in for the first time and what you don’t like and then I have to point it out. Too much clutter is number one. Bad taste is number two. There is a little bit of bad taste in L.A. and all over the country. Then number three is to anticipate what the guests want before they want it.

Why Are People Renting on Airbnb?

Some people are getting extra houses and some people are flipping into extra properties. I have a client and a friend who is the marketing director of a big Fortune 500 company and he said, “Pete, I’m taking off to Bangkok, I’m going  to stay there for nine months, can you rent out my place, I’m just going to be on the beach banging away on my laptop and I want to make a profit to cover my travel, all of my expenses, and have my mortgage paid.” And he’s doing it.

Millennials Embracing the Shared Economy

I wanted to forge my own flavor of real estate which was very kind of rock and roll and that seemed to work really well with the newer generation, the Millennials and younger who embraced the shared economy.

READ FULL ARTICLE HERE

BombBomb: Peter Lorimer "Real Estate Video Influencer Award Winner"
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After such a successful release of the 2017 Real Estate Video Influencers Guide and Awards, BombBomb began the process again this year to to honor and celebrate talented video influencers in real estate for 2018.

After months of gathering over 1,200 nominations and watching tens of thousands of videos, BombBomb completed a comprehensive guide that we are so excited to share with you. PLG Estates is proud to announce that our leader, Peter Lorimer, was honored with a Real Estate Video Influencer Award, in the Video Influencers Category!

Click HERE to learn more about the ranking, the educational guide, and see tangible tips from all the winners.

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The real estate social media category was another extremely competitive section to judge. The people we chose as the top ten individuals in this category could all run their own media companies if their real estate career didn’t end up working out. But they won’t need to because they are killing it with their transactions, too!

The best social accounts we saw were consistent in more than one category and were not afraid to post simple one-to-one videos when they had the right topic to talk about.

Peter does an amazing job at balancing high production videos and simple video! He not only has a Netflix show called “Stay Here,” but he also has a simple video vlog full of educational content for his following. He is regularly posting content on all of his social channels and he has an extensive amount of content on IGTV. Peter understands that quality and variety is key with social media video, ranking him high in this category.

See all the winners HERE!

Monday Mantra - Your Financial Enema For 2019

What on earth do I mean by this? In short, it’s the ability to look back on what we have done this year, what we have spent money on, what has worked and what hasn’t worked. This is essentially tracking your finances.

It’s an ever-evolving market that continues to change, and as business professionals, as CEO’s of a small company, this is basic stuff that will hopefully help you grow your business.

What I would suggest is to take out a pen and paper, go back through all of your credit card receipts and make a note on everything you are spending on your business and what you have allotted funds for.

Then, go back through your client list and all of the deals you’ve made. See how you made them; were they referrals, did you get them through your social media, networking, etc. See where you have done the most business.

Where I’m going with this is the numbers never lie, but they always change and evolve. This is where you win though because you can see what not to do that isn’t working, so you won’t keep wasting time.

Here is the crucial tip though- Take some of the money you allot for things that are working and put it into something that you think WILL work. This is a way to predict trends and get ahead.

We have to call ourselves out on our shit and be honest about what the numbers say and the work we are putting in. When we evolve, we win, and when we don’t, we die.

As of right now, the reset button has been hit, and the real estate industry has completely changed forever. Like I have said for a long time now, it’s all about you and your narrative.

Think of it this way- All of your clients are on social media. They are already there and a captive audience, so use the forums. Through written word, audio or visual showcase your voice. If you aren’t quite there with your confidence or unsure of what direction to go, you can get help with your voice if you are struggling. There are endless amounts of people out there who you can hire hourly to help you establish your digital identity.

I’ll end with this- Most people don’t like change. I happen to be one of those weirdos that love it, but what I want you to do at least is embrace it.

To recap- Go through your numbers, lay it all out, see where the deals came from. And most importantly, take some of the money out of what has worked and deploy it into strategies that you think will work. Commit to something that makes you uneasy and go for it. It’s all about evolving.

Let’s face the New Year and start it based upon faith in yourself and your digital identity. There is nothing to fear, as we are incredibly fortunate to live where we do and have the endless opportunities that we do.

Thanks for watching and being part of the rebellion

Pete

Annual Charity Event: Peter Lorimer Host
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Apex Estate Group and Mia La Maven Luxury Aesthetics Presents Annual Charity Fundraiser

“Dubbed the ‘Mia La Maven No Limits Charity”’ in honor of Mia Helena Sidaros (1997-2015) benefitting Wags and Walks animal rescue and UCLA Pediatric Cancer”Since 2010, Jack Steven of Apex Estate...

Since 2010, Jack Steven of Apex Estate Group has brought Los Angeles entertainment benefiting various charitable organizations. The awareness and fundraising events included fashion shows, product/venue launches, music performances, art exhibitions, toy drives and industry mixers.

Jack Steven, a LA native realized at an early age that he had a knack for bringing people together. Jack found that giving back to his community was most rewarding to him.

This event will honor Jack’s niece Mia Helena Sidaros, who was a world traveler, a straight-A-student, and an accomplished fashion blogger with plans to start her own animal rescue organization. Unfortunately, she was taken from her family and this world at the young age of 13 due to Ewing Sarcoma, a bone cancer that kept her fighting the last four years of her life  while remaining committed to living life to the fullest. After an arduous four-year battle, the cancer took over and she passed away. While we lost a beautiful young soul, her memory lives on and she continues to inspire others to live a full life.

Ed Sidaros and Danielle Sidaros, parents of Mia Helena Sidaros founded Mia La Maven Luxury Aesthetics, The spa’s name is inspired by the courageous battle Mia Sidaros fight against cancer. Mia was a source of strength for everyone she encountered. Part of her legacy is a commitment to help others. As a result, a portion of the spa’s profits are donated to Pediatric Sarcoma Research at UCLA Jonsson Comprehensive Cancer Center.


Keeping with the spirit of appreciation and the upcoming holiday season, the event will take place on November 11, 2018 at 12pm at The Riveter located at 2236 S Barrington Avenue in Los Angeles and will promote charitable giving and awareness. In addition to the  generous prizes provided by the donors the night will feature various engaging experiences including Silent Disco, Puppy Play Pen, photo booth, silent auction, NFL Sunday Football Lounge, gift bags, various celebrities and influencers, complimentary food and drinks, Zen spa with Massages, facials and guided meditation and will be hosted by Bruce Buffer of the UFC and Peter Lorimer from Netflix hit series “Stay Here” include a Q&A session with John Cynn, the 2018 World Series Main Event winner.

“Our goal is to raise awareness and aid in saving the lives of Children and Animals, the most innocent in our community, Mia will be proud!” – Jack Steven

For More information on Apex Estate Group please visit apexestategroup.com

For More information on Mia La Maven Luxury Aesthetics please visit: www.mialamavenmedspa.com

For More information on Wags and Walks animal rescue please visit: www.wagsandwalks.org

For More Information on UCLA Pediatric Cancer please visit: www.uclahealth.org/mattel/cdi/

BACKSTAGE PASS - Netflix Manic NYC Press Tour

I’m delighted to give you this inside scoop into my first ever press junket for ‘STAY HERE’ on NETFLIX, which was in none other than my favorite (east coast) city, New York! 

I wore my sharpest suit and lucky reds (fav red sneakers for those of you who don’t know).  First stop, Build Brunch on AOL!  The gang was amazing.  We shared the ins and outs of ‘Stay Here’ and took some rather fun and festive group shots. 

Next stop, I braved the brisk weather and got to catch up with a guest we had on the NYC episode of the show, Gordy Jackson.  It was great seeing him and also great getting the excellent news of how incredible his property is doing on Airbnb.  It truly warmed my heart to know that some of my guidance and expertise truly helped someone.  I only hope that I can be of service to more and more folks out there down the line. 

Then on to Yahoo Finance!  Kennedy couldn’t have been nicer or more interested in what I had to say, which was such a surreal feeling I must say.  I thought the lot of the interviews went smashingly and I hope you all agree. 

On my way back home, I thought there was no better way to top off the whirlwind of a trip than to stop in Times Square!  I couldn’t have been happier to visit the always-bustling city and have the opportunity to talk about ‘Stay Here.’   Thank you New York!

Thanks for all of the support and for watching

Pete