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EDM Producer To Netflix Star | Young Smart Money Podcast with Apple Crider

Are you waiting to jump? You should give this podcast a listen. I love chats like this one. My recent conversation with Apple Crider on his podcast, Young Smart Money, included my one-liner on how to be successful as an entrepreneur, as well as some other juicy tidbits.

Thanks for being part of the rebellion and for being here ❤️ Pete

Individuality is the Key to Success | Agents of Compass Podcast

Ivan and I had a candid conversation on Agents of Compass. I get pretty stoked when I talk about things like authenticity, boutique real estate, social media, and staying out of expectations. We covered all of that and then some.

Starting out in real estate was brutal (I'd been licensed for about 5 years before I even tapped into some big name clients). One of the best things I ever did for myself and my career was divorce myself from expectations. I learned to bust my ass and not worry about the results. I figured out how to do that and have never looked back.

Social media brings me about 90% of my business. Social media = prospecting. First and foremost, you must be authentic. Reality check, friends. People will ALWAYS smell bullshit.

The only thing worse than not doing social media is doing vanilla social media. That tells your consumers you don't care, and they'll move on to someone who does. The resurgence of boutique real estate companies (and other companies) is a rebellion against vanilla.

Other points from this episode:

  • Individuality. All agents need to take charge of their own digital identity.

  • Toxic clients. I don't want to work with people that don't want to work with me. I'll never compromise who I am to work with someone.

  • Trade secrets. Knowledge is never, ever owned. It's borrowed, and it's our duty to hand it off.

Give this podcast a listen and get fired up with me about staying uncomfortable, authentic, and out of expectations.

The Business Of Short-Term Rental With Peter Lorimer from the Netflix Original Series Stay Here

I recently had the honor of being interviewed by Heather Bayer on her podcast, Vacation Rental Success.

We talked about my jump from the music business to real estate in LA.

We also dove into Stay Here.

One interesting thing Heather brought up was the difference between Stay Here and other home-makeover shows. Stay Here is primarily business/marketing/design focused, but we also consciously left out any mid-show drama (hot water heater breaking, roof leaks, etc), because we really desired to create an entertaining show that shared information based on our expertise.

If you've been around, you know that giving away is part of my niche. And that's why the short-term rental space and Stay Here fits so well into what I do. It gives to both parties involved.

And to that note, here are some helpful tips covered in this episode:
- If you are an owner with a limited budget, focus on cleanliness above all.
- To add to the above, use purposefully chosen (preferably new) furniture
- 🚫 old linens 🚫old furniture
- Experience is at least 50% of this business
- You HAVE to have your own social media profile for your STR, and the name should explain the property
- Just starting out? Where should you buy? Buy the property surrounded by the greatest amenities.
- Who is your target market? Listen to your space. Your space will usually dictate the crowd.

Finally, I'll leave you with this: Go after your niche and go after it hard.

Thanks for being part of the rebellion and for being here ❤️ Pete

For all of Heather’s Podcasts click here

Mia La Maven Charity Poker Tournament

My motto is "pass it on". Knowledge is never owned and it's our duty to pass it on to the next person.

I learned to pass it on when I was a record producer. I watched, and here's what I saw: there were always two types of people in the industry--the first type said, "don't touch a thing," and the second type said, "use whatever you want." The second type became massively successful.

I think the world is changing. My policy is to share EVERYTHING. If you're worried about people taking what you have, you're going to lose it. There's more than enough for everyone. I'm not in charge, I just get up and work REALLY hard, and try to help as many people as I can.

We can't manipulate the results. I've logged a ton of business hours, and I've learned that nothing is THAT important. Life-changing deals are never life-changing.

Another thing, wealth has barely any association with what's in the bank. Money isn't the aim, it's the by-product. When I was selling houses to celebrities, I at first was fearful of making one wrong move. I learned to speak to them as a friend. I gave it to them straight - as a friend would. The art of sales to me is NEVER to sell. I treat my clients as extended family members. Because, at the end of the day, what matters to me is the people in my life and the experiences that we have together.

I say this to my agents all the time: "You can never do anything wrong; the only thing you can do wrong is worry that you're going to do something wrong."

Live out of faith (not fear), and keep your head out of the results.

For more info on this wonderful cause please check out:

instagram.com/thejacksteven

instagram.com/poker4lifela

https://www.mialamavenmedspa.com/

Real Estate Titans episode #109, hosted by Greg Fowler

I really enjoyed my recent candid conversation with Greg Fowler. We dove into some interesting topics, and, as per usual, I laid all answers right there on the table.

We touched on my big "why?" (spoiler alert: it's not money, it's family). We also chatted about what I feel are the most toxic things in the universe: fear, ego, and expectations. I shared my biggest personal and professional challenges and the mantra that helps me get shit done.

I think you'll really enjoy this one, friends. Give it a listen.

What vacation renters really think about people’s homes (via Seattle Times)

If you are in the short-term rental business, it's time to shift your mindset. It's time to think about your AirBnB as a business, and it has to be incredibly evident that you care about your guests' experience when they stay there.

Seattle Times recently published an article on this topic, and I was much obliged to give my two cents. The article covered my favorite topics: marketing your AirBnB and setting it up for success (or, read: guest comfort and satisfaction).

There is a multitude of things you can do to improve your reviews and your guests' overall experience. But before you can do that, you must get them there. And that's where the marketing comes in. Invest in a professional photographer and possibly even a videographer. What's your rental's story? What's the narrative? Tell it well, and then outfit your rental accordingly.

The second most important factor of your rental (following the quality of accommodations) is amenities. Splurge on nice sheets, a professional cleaning between stays (this one's a must), and other amenities that go along with the narrative of your rental. Is your rental near family-friendly activities? Then you'll want to include snacks, games, and other kid activities. Is your rental near a National Park? Then maybe you'll include a park map, picnic basket, and sunscreen or bug spray.

Ultimately, the important thing to remember is this: you are hosting a guest, whether you're present or not. What can you add to - or, much of the time, take away from (granny couch, dirty carpet, etc) - your rental to ensure your guests feel like they are being taken care of, even though you're not there?

Original Article By Kim Cook The Associated Press

If you’re thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what’s a turnoff.

For starters, amenities and cleanliness matter.

“I would have loved better sheets and towels as well as decent soap and amenities,” says Carol VanderKloot of New York, who was underwhelmed by a recent Michigan rental.

Nice linens are mentioned often in online reviews. In a poll conducted by Airbnb this summer, travelers rating their vacation experience cared most about the quality of their accommodations, followed by amenities that are functional and thoughtful. So along with nice shampoo, consider a bottle of wine, a bicycle, scooter, sled or fully loaded beach bag.

A host in Los Angeles whose home is popular with young families stocks kids’ books. In Milan, Italy, a host with a pool set up Bluetooth speakers outside.

Focus on potential guests’ comfort, both in your décor and your marketing, says Peter Lorimer, a Los Angeles-based real estate expert.

He has teamed up with interior designer Genevieve Gorder on a new Netflix series, “Stay Here,” in which they help homeowners refurbish and redecorate their spaces to make them more attractive to visitors.

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“Massively bad for repeat business is dirt,” he warns. “After every guest there needs to be a cleaning plan. Look at this as an investment in your business; if a restaurant is dirty you’ll never go back, and it’s the same with short-term rental.”

Gorder notes that everyone has different standards for tidiness, so it’s best to go pro. “It has to look, feel and be CLEAN,” she says. “That means having a professional service handle your rental before and after each guest checks out. Your reviews will skyrocket and that’s worth its weight in gold.”

Get rid of stained or worn carpeting, refinish wood flooring, and lay fresh tile or new rugs. Provide several good mirrors, as well as storage, and a folder or notes on how to operate things. As Lorimer points out, “the last thing any guest wants is to try and figure out how to use the TV remote or turn the ceiling fan on and off.”

Consider including “insider” suggestions for what to do and where to go in the area. Displaying some local photography or artwork might pique curiosity and help you build a relationship with nearby shop owners.

Lorimer suggests drawing up a calendar of fun local events and posting it with your listing. Consider an incentive gift for longer stays, like a gift certificate for a local restaurant, or lift tickets at the ski hill.

Gorder warns against the “junk drawer” effect, where owners try to save by kitting out their rentals with dated furniture and hand-me-downs.

And keep the décor relatively neutral.

“Owners tend to decorate for themselves and how they live instead of for their guests,” she says.

“Home is in many ways a reflection of our most intimate selves. When you turn a property or a room in your home into a short-term rental, it’s time to shift your thinking.” The key is finding a balance: a space that’s neither too personal nor impersonal.

Renters differ about how much personal style they like in a space. VanderKloot enjoyed an array of vintage radios displayed on a shelf in a Michigan home, but appreciated not having kitschy décor in a rental in New Orleans. “The Scandinavian interior in that rental was a perfect counter-palette to the excess of [the city],” she says.

In an apartment in Copenhagen, New Yorker Darby Drake says she would have appreciated some personal touches. “What turned me off most was how bland everything was. It didn’t quite feel ‘lived-in,'” she says.

Invest in a standout piece or two, if you can. Drake fondly recalls a big, comfy, cowhide lounge chair in a different Copenhagen rental, as well as another great piece: “There was this massive gray bean-bag lounger that was wonderful. After a long day exploring the city, it was great to be enveloped by it.”

The lounger wasn’t shown in the online photos, Drake says. And that could have been a missed opportunity.

For the original article click HERE

'Stay Here' Co-Host Peter Lorimer on the Netflix Home-Renovation Hit

I recently spoke with TV insider about some behind-the-scenes details of Stay Here and my tips and tricks associated with owning and operating an AirBnB. Our conversation ran the gamut--from how we chose the property owners down to working with the amazing Genevieve Gorder.

Written by Scott Fishman, TV Insider. For original article click HERE.

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Since Netflix’s series Stay Here dropped in August, co-host Peter Lorimer has gotten feedback from short-term rental owners who have applied tips from the show and turned their own struggling properties into profitable ventures.

The streaming service’s new foray into home reno sees the music producer-turned-entrepreneur and real-estate expert hitting the road with interior designer Genevieve Gorder to transform unique listings across the United States.

Here, the Brit transplant answers burning questions from filming the show and gives insight into taking advantage of the bustling Airbnb business.

Tell me about some of the success stories you’ve heard.

Peter Lorimer: There have been a lot of people reaching out saying similar stories to this: “Thank you so much. You’ve given me and my husband to get off our derriere and do the work. We’ve turned our potting shed into a small little Airbnb guest unit now, and we’re making x amount now. Thank you so much.”

I’ve got hundreds of those. The other one I get hit with every single day is: “Thank you so much for sharing all the secrets of the business through these tips because it was such a mystery to us. And in the end, you broke it down in a really digestible way."

People are taking those principles and applying it to their businesses and getting a return on their investments. So, "happy day," as they say in England.

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How did you go about choosing the properties throughout the United States? What criteria had to be met in choosing the ones we see on the series?

We spent three or four months going through loads and loads of properties. We had a ton of properties and a short list of, we’ll say 40 around the United States.

Through those we whittled them down to the eight that made the show. The criteria were the stories all had to be one-thousand-percent genuine. This doesn’t make them bad shows, but there are ones that are kind of helped along. Our show, everything was completely raw. We wanted to show genuine stories with the people in them, which is why I think a lot of them were so touching. Case in point was the people in Seattle. That wasn’t actually the first episode we shot. It just ended up being the lead on the series, because I think the story was so strong.

All of the people that owned the properties had to put significant money in. It wasn’t like the TV company came in and paid for everything at all. And in the case of at least half of them, it was touch-and-go. If it had gone horribly wrong, it would have been pretty catastrophic for them. Thankfully, everybody we worked with after we finished have gone severely into profit. Thank goodness for that.

That is the common misconception, that the production just went in there spending all this money. They basically have to go all in to make this work.

I think that was one of the most important ingredients of the show. If someone is getting their house completely renovated for free, there isn’t any fear. For some of these homeowners, it’s like when the circus comes to town. We come on a Monday and leave on a Friday. All of this work, and renovation and hammer-swinging, chainsaws go through their property. Then we are done on a Friday. Obviously, there is weeks of planning, so when we do roll up, we knew exactly what was going to happen.

With Gordy (Episode Four: Brooklyn Brownstone), you watch him in the beginning of the episode closely. He was kind of cagey and guarded. He was like, “What the heck is going on? I’m not sure if you need to do this.” Then, at the end of the episode his shoulders drop, he realizes we are going to deliver, and he essentially breathes a sigh of relief, because if things had gone wrong, that would have been famously catastrophic for him.

I think what is also great about the show is that you’re not only, “Hey, go somewhere else for a few days and come back to a new place.” These owners are heavily involved in the process.

Someone gave me a phrase a long time ago. They said to me, "When it comes to business, food always tastes better with friends." So, when it’s a collaborative effort. When everyone has their thumbprint on this business, because that is essentially what this is. It is a small, independent business that may be an extension of one person’s personal home or an investment property. It is a small micro-hotel where they are the GM of their own small business.

I think it’s not only the right thing to do, but I think it would be unnatural to just kind of send them away and bring them back for the reveal. We wanted them to see what we were doing every step of the way so that not only the owners of the property could see it, but also our audience can go on that journey with them.

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You mention all the owners are making a profit, but are there any plans to do a “Where are they now?” check-in with these folks?

It is the very same question I asked before we started the series. I think that the producers, George and Will, who I love, what they wanted to do for Season 2, which isn’t confirmed yet — but we are all crossing our fingers and toes on it — we would potentially begin Season 2 with a “What Happened in Season 1?”

The viewers got to see you and Genevieve immerse yourself in these settings. Like you going to New York for the first time and seeing the Biggie Smalls mural and how much that meant to you. What was it like working together as you journeyed across the country?

I got very lucky with Genevieve, because she is a veteran of television. She was very kind and sweet. Obviously, she knows her stuff inside and out. She is extraordinarily talented. Moreover, she was a really good mate to be on the road with. After we finished, we’d hang out off the set.

We couldn’t be more different. Genevieve comes from this design and very Americana world. I come from the world of house music and business and ROI and short-term rentals for a lot of celebrity clients here in L.A. We were essentially worlds apart, but I think my yin complimented her yang. I think that is why the chemistry was so great and why it worked.

If there is a Season 2, what are some places you want to go or see as a market of untapped potential? Would you want to take the show international?

Netflix, as you know, we love them, but they haven’t told us what their intentions are. We have spoken about an international season, which I feel is a no-brainer.

On a personal level, I would like to go to some markets that have emerged, but they aren’t fully at the top of the profit margin yet. Places like Nicaragua. There is some room left in Bali.

There are lots of areas of Europe now that could make it a potentially a good buy because Europe is suffering from the whole Brexit thing. It’s sending shockwaves through a lot of European markets, but I firmly believe in the real investor that when the market is in a bit of a spiral. You wait for it to drop.

I think one of the worst mistakes one can make is waiting to find the bottom. No successful investor I’ve worked with has bought right from the bottom and sold right at the top. You buy when it has gone down enough, and you believe the elevator will go back up past the point you bought significantly.

I feel a lot of Europe is like that right now, because I think Brexit will ultimately at some point get repealed, or/and Europe will stabilize again, thus the market would begin to rally. At that point you’ve bought a great investment. You can charge great rents that will put you significantly into profit.

Stay Here is streaming now on Netflix


Speaking at Gary Vee's Agent 2021 / Pete Lorimer Vlog

I recently attended and spoke at Gary Vee's Agent2021 conference in Miami. Now, I try to make it to several conferences a year--and this one was different. And I'm not just saying that because I sat on the stage.

After waking up at 2 am (😴) and making my way to Miami, I was full of adrenaline and excitement. The conference took place at the Dolphin Stadium in Miami-- where Gary, his business partner Matt Higgins (you may recognize him from Shark Tank), myself and some amazing professionals in this industry during the day took the stage.

The whole deal was about personal branding, real estate, and social media. I got the chance to chat with some fellow real estate pros and give them my two cents. I made copious notes and have been and will continue to share them with you all.

Friends, taking time out of your crazy schedule to make it to some conferences like this is HUGE. You HAVE to invest in yourself and your professional development if you want to take this seriously.

Thanks for being part of the rebellion and for being here ❤️ Pete

2019 Real Estate Market Predictions - Magic Minute Season 3

2019 Real Estate Market Predictions - Magic Minute Season 3

Here is my educated opinion on where we’re headed: The market has consistently grown for the past decade and I think we’ve plateaued a little bit.

I don’t see a huge crash. Slow and steady is the name of the game.

So, if you are a seller, sell between April and July. This is typically the best time of the year to sell anyways, and strategically makes sense for 2019.

Thanks for watching and being part of the rebellion!

Pete

Olympic & Bundy Podcast - 62 - Peter Lorimer of Netflix series 'Stay Here' on running a moneymaking AirBNB

Peter Lorimer is co-host of the Netflix series "Stay Here," which helps property owners turn their AirBNB listings into beautiful moneymakers. 

The show is a fun mix of design, business and travel. 

He, along with design guru Genevieve Gorder, traveled around the country and transformed short-term rental spaces like a houseboat in Seattle and a swanky Malibu beach pad.

Lorimer says the key to becoming a "super host" is to view the property like a small hotel. Make everything convenient for the guest, and store items in places that make sense so they won't have to go looking for them (think towels, sheets, utensils, etc.). 

He also says small touches can go a long way when it comes to a guest's experience. Keeping higher-end toiletries stocked, champagne in the fridge and local travel guides for entertainment ideas can make all the difference.

Peter, originally from the U.K., started as a music producer and eventually began investing in property around Los Angeles. He now runs the real estate agency PLG Estates, which he launched in 2010.

He joined me on Olympic & Bundy to talk about how he landed the show, some of the best AirBNB listings he's ever stayed in, tips for hosts and red flags for anyone looking to book their next weekend getaway!

Share this story: https://bit.ly/2RCFlFT

Thank you to Peter Lorimer!

FOR ORIGINAL POST CLICK HERE


DECIDER Article: Brett White’s Top 10 of Everything 2018
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I’m not going to spend the intro to my Top 10 of Everything going on and on about how awful 2018 was. That’s not what this space is for! It’s for celebrating the things that made me turn of Twitter (or turned Twitter into a magical land full of monsters and/or Brits in bespoke suits). In a twist I didn’t see coming, it was actually hard to narrow down this list to just 10 entries. Surprise, some good things did happen in 2018 and I didn’t even have room to mention all of them!

Honorable mentions: Andrea Barber’s Fuller House vlog, the rowdy puppets on Curious Creations of Christine McConnell, Alice Eve’s turn as a sadistic nightmare named Mary on Iron Fist, Parker Posey’s turn as a selfish nightmare named Smith on Lost in Space, the 1986 Zenith television I bought after writing a stupid intense piece about sitcom lighting, and the eternal style and fashion sense of Mr. Bob Newhart.

So without further ado, and without me further gushing about Bob Newhart’s love of fancy pajamas and patterned sport jackets, I give you my top 10 of everything from 2018.

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'Stay Here's' Palm Springs Time Machine

Netflix’s Stay Here checks off a lot of my boxes. Half-hour show? Stunning home transformations? A British guy in chunky glasses? My longtime fave Trading Spaces queen Genevieve Gorder?! But one short-term rental property on this show stood out from all the rest: the Palm Springs Time Machine.

I’ve seen a lot of home reno shows, from the TLC glory days of While You Were Out and Town Haul to HGTV’s current reign with Property Brothers and Love It or List It. Believe me when I say that this episode was a rollercoaster! I was gagged when I saw the lovingly recreated groovy interiors and aghast at the thought of Genevieve changing a single thing. I may have screamed at the TV, “Leave the time machine alone!”

But trust in Genevieve, because she saw the potential in this throwback palace and decided to double-down on the borderline egregious level of kitsch. The home came alive through that transformation, becoming even more of the retro hangout of my dreams.

Yes, I have looked into renting it.

How to be Great Concierge at your Airbnb - Superhost Superheroes

This is all about concierge 101.

One of the most common problems I see is that hosts look at their properties as still just properties. As a host, you need to look at them as small hotels. You are now the manager and concierge.

Remember, when you check into a hotel you want the whole experience, not just the physical place.

It’s our job as hosts to sculpt the experience. Always over-exceed their expectations, always!

This is how you become a superhost, which equates to only 7% of hosts. Once you get to that level, you can earn double!

Thanks for watching

Pete

End Of Year Live Q & A - Monday Mantra

I thought a great way to end the year would be to hear from you!

I’m here to be of service and answer the questions you may have so that you can get ready and prepped for 2019! 

I’m flying with no net and fielding all your live questions…  Let’s dive in!

1 - At what point do I need to jump into video for my real estate career?

If you’re a brand new agent or a senior agent or anywhere in between, you need to jump in NOW.  The train is leaving the station.  2019 is the year to smash any self-conscious feelings you have about how you look and sound on camera.  Just begin!  It will only become easier and easier. 

2- What’s the best way to find out info about whether Airbnb is legal in the city that you live in?

When dealing with anything that could even perhaps brush against the law, what I would highly recommend is to get the advice of an attorney.  Airdna.co is a great website that will give you some info on these sorts of questions.  You really do need to know everything about a place you are considering investing in.  Make sure you do the research first! 

3- What is the best way for new agents to find business?

Do not spend money on Zillow or any other of those paid sites.  I recommend sitting as many open houses as you possibly can instead.  Also, you must reach out to your entire sphere and let them know that you have moved into real estate.  86% of all deals come from people you know.  Then, constantly put out content on social media to remind people how committed you are to your new industry. 

4- When did you become a broker/ owner and why?

If you want to own a brokerage to save commission, don’t open one!  There are a ton of other expenses others don’t necessarily see; office space, employees, computers, supplies, etc.  For me, I always wanted to have my own business so that I could create a certain ethos and have a big family that I could call my own.  It has to be a passion of yours.  

5- Will there ever be a PLG London office? 

Maybe there will be!

6- Should I buy another short-term rental property in the same complex or should I diversify?

My advice would be to branch out to a different area and diversify, or you would end up being your own competition.

7- Do I need to join a big box company for the training?

I’m a big believer in boutique.  If you want to learn the ropes, why not learn them from someone who has everything to lose.  If an owner is shoulder to shoulder with the broker, then they also have a lot to lose and therefore only want to give you the best advice.  I did the big box thing and found the education dated.  I learned way more from independents. 

8- Do I need a Facebook business page?

If you want to market yourself through Facebook and IG, you can’t buy paid ads unless you have a Facebook business page.  You must have one to use ads, and I think they are absolutely everything.  Every dollar you have you need to spend online! Make choices to keep from spending money on other things like meals out and stuff you don’t need.  It adds up quickly and could be used to help generate you business instead. 

9 – Should I be using IGTV?

I could be wrong when I say this, but it’s a spot where no one is... So, my logic is why wait for everyone to get there and then decide to do it?  Most likely it’s going to be monetized in 2019, so a lot of YouTubers are going to be heading over there in the New Year.  Whether I’m right or wrong why not fill your channel with all your videos and get ahead of the curve from a medium that isn’t saturated.  That is what I’m doing. 

10 – Which social media platform is the best for realtors?

For me, the top 3 are – IG, Youtube, and then Facebook.  It’s really just about picking your poison.  I used to have them ALL.  It became insane and unmanageable, so I chose the few I liked most and focused on them.  I have to say my favorite platform is Instagram.  It’s a visual industry, so it’s perfect for the nature of IG.  It’s simple and has all of the platforms in one. 

Well, that’s a wrap!  I want to thank everyone who tunes in and watches Mantra.  You are loved and adored by me.  I also want to wish everyone a wonderful holiday season!

I appreciate you my lovelies. 

Thanks for watching and being part of the rebellion

Pete

 

How To Get Price Adjustments In A Changing Market? - Magic Minute Season 3

Getting price adjustments, aka price reductions, is something that is just brutal and we all dread it.

So, here is a tip to approach your sellers in a logical and educational way, in order to make the price adjustment not seem like the mammoth task it seems.

I remove my opinion and let the numbers do the talking. It’s just like pricing a home before it’s on the market.

Use facts and not emotion. When we are in a market that is in flux, data in sales is always best when it’s fresh. So, if something hasn’t sold for 2/3 months look up what’s comparable around it and present your findings.

Also, I always use terms like “let’s put our price in a more competitive arena,” which is less daunting than “let’s do a price drop.”

Thanks for watching and being part of the rebellion!

Pete

How To Double Your Business In 2019 - Monday Mantra

I’m going to break this down in a few stages for you.  

My dear dad once told me, “If you can work at a job that you love, you are going to be beating out 99% of the population.” That really resonated with me, and so I’ve made a point of loving what I do.  With that said, there are some key rules of thumb to follow so that you can love what you do and be successful at it.

Career Killers:

1-    “Comparisons”- This causes people to feel crappy about themselves and to not go for things because they are feeling less than when they focus on what other people have.  I found that to be one of the most damaging and toxic things you can do.

2-    “If only I had” – Trying to fill yourself with stuff doesn’t work.  It’s a short-lived happiness that won’t last.

3-    “Feeling not in control of your destiny” – If you don’t take hold of what you want and make it your own you can feel lost.

I can honestly say that I’m happy most of the time, but it’s taken a lot of work to get there.  When I stopped being so hard on myself things began to fall into place. Of course, there are hard times, but I follow the above rules, so I don’t stay down for long.  

Positive Influences To Take Charge Of Your Career:

1-    If you get that icky feeling of negativity you have to move away from it.  Don’t look for reassurances from others to do so.  

2-    Ask for feedback to learn and grow.

3-    Put your Richard Branson hat on and channel this quote of his, “screw it, let’s do it.”   

4-    Take an educated jump and then have blind faith.

Techniques For Doubling Your Business:

1-    Write down what makes you happy in your business and then quadruple on it with a white-hot obsession for 3 months solid.  Trim down your day with the stuff you don’t like and fill it with what you do.  If there is more than 1 aspect you really like, then take one at a time and do them each for 3 months.  When you like what you are doing it’s going to stop feeling like work and your business will thrive.

2-    If you’re not getting the results you want where you are at now and you feel trapped you can always move.  Once you take charge of what you love to do and you feel that you have now wrapped your arms around your career, it means you are now in control of your destiny… Then, contentment set in, since we aren’t just at the mercy of random acts anymore.

3-    If you do all this and it doesn’t work, find another job that you love.

Avoid those career killers, focus on positive influences and the above techniques to take charge of your career.  You will find contentment, which will in turn double your business.

Thanks for watching and being part of the rebellion.

Pete

AGENT2021 - GUEST SPEAKER
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As all of you know, I’m a huge fan of the insanely innovative GARY VEE.  He is someone I look to as a mentor in Vlogging, which happens to be one of my passions.  After following his lead for many years and having paved my own path in the world of digital media, I now have the incredible opportunity of being a guest speaker at his conference, AGENT2021.  I’ll be joined by a multitude of other thought leaders.  Here is more information if you would like to attend.  I also highly recommend following Gary Vee if you don’t already!   

Here is some info on the event:

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17 at Hard Rock Stadium to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

CLICK HERE FOR MORE INFO!

Top Airbnb Owner Tip is Clean, Clean Clean! - Superhost Superheroes

One of the biggest negative comments I see in the reviews is how the place was pleasant, but it wasn’t clean enough.

Just because you have a fabulous short-term rental it doesn’t mean you’re getting a fabulous review. You need to make sure your place is spotless.

Rule of Thumb- if you are questioning “is this clean enough?” that means it’s not.

Think- Your guest should be able to eat their dinner naked off the floor.

There, I said it.

Having a glowing place will get you glowing reviews and send you on your way to becoming a superhost!

Thanks for watching!

Peter

Top Tips and Apps for Self Branding - Monday Mantra 


Today’s mantra is all about me giving you my best tips, tricks, and strategies to help build your business.

I want to go through the basics of what branding is and then get into the best apps out there right now that I use and love. 

Here are the “best of the best” tips for self branding:

1-    Build your digital footprint - Dive in so you can track your data to see what works and what doesn’t.

2-    Understand yourself – Who are you as a digital identity?  Don’t try and appeal to everyone.  Celebrate what makes you different.

3-    Be consistent – You don’t get good at anything without practice

4-    Be transparent – Don’t try and sell, just give your knowledge away and be authentic.

5-    Work through obstacles – If you don’t know how to do something go on Youtube and research.  Literally, any question you have will be answered there.  

6-    Don’t compare yourself – All that does is bash you over the head and make you feel bad.

7-    Learn from other people – Don’t just look at other real estate agent feeds, look outside that sphere and see what you like and are inspired by. 

For me, it’s all about the graphics and the details in your self branding that sets you apart from the rest.   The list that I have compiled below has come after endless digging and hundreds of hours of researching. 

One thing I’ve learned in all of these hours of research is that no one app does everything.  The most powerful platform out there right now to help your self branding is Instagram; IG stories & IGTV.   Even though people aren’t on IGTV right now, they are going to be.  I would use it as a place to drop your videos, because if you have less than 10k followers when you use the “swipe up” you can redirect the traffic to your content.  This is an incredibly useful and important tool.  

Here is the coveted list of apps to use.  Also, don’t skimp. Spend a couple of bucks and get the pro version of each. 

1-    FILTERLOOP - To change font, grain & textures on images 

2-    OVER – It creates a library of all the posts you do so you can refer to it and change it up at any time. 

3-    CANVA – Another amazing app for graphics, easy to use on the fly. 

4-    HYPE-TYPE – Animated & unique writing over top of images.

5-    UNFOLD – This will give you some of the most gorgeous templates to create Instagram stories. 

I know that was a load of information, but if you use the tips and apps I just gave you I promise you that they will help you get to the top of your self branding game and in turn grow your business. 

Thanks for watching and being part of the rebellion

Pete

THE CLOSE: 21 Must-Read Real Estate Blogs

21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier

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Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 

Oh, and please note that these are roughly in order of our collective reading enjoyment

Peter Lorimer’s Blog + Magic Minutes

Editor/Founder: Peter Lorimer 

Why we love it: 
Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lormier gives tips on getting the most from social media, negotiation strategies, how to build a brand and much more.

If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.

READ FULL ARTICLE HERE

Monday Mantra – Prospecting Gold

Sales is a tricky business any time of year, and especially around the holidays... 

This Monday is where the holiday season officially kicks off, so what does that mean for us, and what is prospecting gold? 

Prospecting gold starts today and lasts until the end of the year.  This is because it’s the only time of year that we can reach out to people we don’t necessarily know that well and see how they are during the holidays.

This time of year is where you can fill your pipeline with possibilities for 2019.  This is also when people typically start to kick back and take a break for the year, so it’s the perfect time to do the opposite.  I think you know our mantra at PLG by now, and that is when everyone is running in one direction, we run in the other.  So, what you need to do right now is double your prospecting and go harder than ever. 

Here are some ways to make your clients appreciate you and also show that you appreciate them in ways that aren’t overly forward…

Look for all of the holiday events and pop in even if it’s only for 30 mins.  This is a great way to reconnect or connect with people.

Another suggestion is to have a gathering for all of your clients “client appreciation” party at a bar or restaurant.  You might even want to hire a Santa for all of your friend’s kids, or offer to have someone go help people put up exterior decorations.  Hand-deliver yummy treats to your clients.  The list goes on and on. 

These ideas all fall in the bucket of prospecting.  Another tip is to really take care of the holiday card that you send.  Cindy and I do something special and unique every year… This year we just took a trip to Joshua Tree to take our pics with the kids.  This is a great way to get people excited and to stand out.  It takes such little effort to go the extra mile.  Be yourself, be creative and don’t send a generic card. 

Creating something from the ground up always makes much more of an impact and makes you memorable.  This will resonate with your clients and make them feel as special and important as they are. 

Lastly, I will leave you with this...  Accountability

Over this holiday season prospect 5 people before lunch, and 5 after lunch, 5 days a week.  If you are consistent with this, you will begin to fill your pipeline for the New Year.  This is how you procure business and start the year out right.  Don’t waste this golden time to prospect.  

Happy Thanksgiving

Pete