#MondayMantra – Instagram Clinic – Hacks To Help You Follow The Numbers

This is a juicy and jam-packed clinic, so I’m going to break it down the best I can, though you may need to watch again to get all the steps of the demo.

If you want to do a deep dive on IG this is the clinic for you.   

Instagram is certainly the bell of the ball and most popular format out there right now.  It’s gone from a simple social media app and has shifted into a sophisticated way to make contact with your clients.  The key is to track your data in terms of what is doing well and what isn’t by the numbers.  

In order to do this, you can do it through IG, which I will get into shortly, or I recommend these 3 apps in order of preference:

Iconosquare – best IG tracking app out there, it includes IG stories 

Sprout Social – a killer app for tracking data as well

Hootsuite – another great one

If you just want to go through what IG has to offer, this is another great way of tracking data as well.

For prospecting, I suggest that you “Save into collections” within IG the people you want to prospect so you can find them easily and follow them closely.

On IG you can track your numbers through “Insights” and then hit the “Content” button.  This shows you which of the posts are getting the most reactions, what’s working and what’s not.  

Then, if you want to get really granular, you click on “Impressions,” which gives you the option to look at your content in regards to likes, which is super valuable information.  

If you want to dive in even further you can click on “Engagement” which shows the posts you’re getting the most engagement from, which is key.   

That’s a very rough and ready showcase of all the valuable information you can pull from IG.  

The point of this clinic is that you need to be prospecting through social media, using collections and following your numbers.  Get into the guts of IG, and you will flourish.

Social media is your work, it’s not something you just get to.  This is prospecting, only the modern version of it.  

Thanks for watching and being part of the rebellion

Peter