# THROWBACKTUESDAY The Answer Is The Story - A tidbit from ‘The First American Title Conference’ in Santa Barbara
The Answer Is The Story - A tid bit from ‘The First American Title Conference’ in Santa Barbara
If you want to blend in get lost… because I want to stand out. This is how you break away from the pack, get heard and become successful.
Technology and Social Media are two different things. Technology is not the answer. The answer is always the same and has been forever… It’s THE STORY. Technology is simply the way it’s delivered. If the message isn’t there, then who cares? I certainly don’t. It doesn’t matter if you market on 100 different platforms, get all the latest apps to reach the most people, etc.
If there is no story or great message, none of it means anything!