Netflix series 'Stay Here' features renovation of Hudson carriage house
Just over 210 miles from New York City, the town of Hudson couldn't be more different from the Big Apple.
Famous for its whaling history, antique shops, art galleries and historic district with over 700 properties, Hudson provides New Yorkers an escape from the hustle and bustle of modernity.
Genevieve Gorder, interior designer and HGTV star, brings new life to a historic Hudson home on her new Netflix show "Stay Here." The series, which launched on Netflix in August, explores what real estate expert and co-host Peter Lorimer calls a "revolution in real estate." Online platforms such as Airbnb and VRBO have changed the way that people travel, and also opened up a new market for property owners in popular destinations. On "Stay Here," Gorder and Lorimer "show property owners how to turn their short-terms rentals into money making showstoppers," as explained in the show's intro scenes.
In the sixth episode of "Stay Here's" first season, Gorder and Lorimer give a total makeover to a carriage house on Warren Street in Hudson. The property owner, Alex Bates, lives in New York City. Before appearing on "Stay Here," Bates struggled to transform the carriage house into a profitable rental and the first floor remained unfinished and empty. Before meeting Gorder and Lorimer, Bates had already invested $100,000 in renovations but the house was still far from ready for guests.
According to the show, there are 199 rental properties within a five-mile radius of Bates' carriage house. On average, rental owners in Hudson charge $200 per night and have 48 percent occupancy each month. To make Bates' rental more lucrative, Lorimer suggested they turn the house into two separate rental spaces. Based on this data and the price point Lorimer recommends ($400 a night between the two rentals), Bates should make roughly $72,000 a year.
The "Hudson River Carriage House" episode documents the transformation that Gorder and Lorimer pull off for Bates in just one week. Throughout the episode, the duo sing praises of Hudson- they love its historic charm and beautiful scenery and incorporate this elements into their renovation of the house.
For the interior design, Gorder embraces Hudson's unique antiquing culture. In order to save money and foster community partnership, Gorder decides to furnish the rental with antiques for sale at local businesses. Gorder and Lorimer help Bates make a deal with art gallery and antique shop The Gilded Owl. Guests can directly purchase these items from The Gilded Owl using an iPad register kept at the carriage house.
Beyond renovating the rental, the two experts also teach Bates marketing techniques and how to curate "experiences" for guests. To show off the uniqueness of Hudson, Lorimer and Gorder set up guest outings to a local farm and then to its farm-to-table restaurant.
By the end of the episode, Bates' carriage house is renovated, furnished and stylishly decorated with country-chic accents like ladders, horseshoes, and a large, distressed headboard made from a wooden door.
"This really is the essence of Hudson in our eyes," says Gorder. "You can sleep next to the art and furniture that Hudson is so known for and the architecture that it's celebrated for."