#MondayMantra – Your #1 Asset in the Economic Shift
Everyone in real estate at the moment can sense a shift. It’s nothing to be worried about, but what we need to do is adapt and evolve based on the change coming.
We’ve all had it really good for a decade now, since 2008 after the crash, but good times cannot go on forever, unfortunately. For any economic system to function there has to be the natural ebb and flow. We have had a phenomenal run, but it’s about to change. How much? We’re not sure. Houses are getting reduced and spending more days on the market, so that is a clue.
Next year the market is going to shift to those who can procure business out of the air and not just stumble on deals like it’s been this past decade.
We’re at the benchmark in the market where a change is coming. It’s going to be a leaner time. Those of us who have the skill set and old school techniques can still flourish though.
Something to consider… “PNS”- (a phenomenon)- the Priority of Neck Saving. The corporate mentality of when shit hits the fan then the top people scramble to save their owns necks first and then people at the bottom of the chain find out last.
Here is where the indies can take the reigns and run. Wouldn’t you want to work next to the guy who has everything to lose, in order to succeed, and follow his lead? I know that is where I’d want to be.
This leads me to the perception of the public. The common person cannot tell the difference between brokerages, but they can tell the difference between individual agents. This is the time for you indies out there to charge and pounce on the confusion in the market.
What is the #1 asset in the economic shift? Self-promotion!
If you don’t blend in, you stand out!
Top 3 Tools to flourish in this shift (of course you still have to do all the grunt work; prospecting, sit open houses, etc.)
Use the internet as your own personal PR company to flourish in this changing economic climate.
Thanks for watching